Evolving Digital Mkt Place, Tobin Trevarthen, Oct 21, 09 Tedx Detroit.Pdf

From the Frontline in Silicon Valley Tobin Trevarthen 10.21.09 tobin@spatialshift.com

Evolving the Digital Marketplace

26 - 20

Disrupt

Solve BIG Problems

Ecosystem Ecosystem Entrepreneur

50 Game Changing Innovations over 100 Years

Simplixity Confluence Real Time

Simplicity Complex

“Simplicity is the Ultimate Sophistication” Steve Jobs - Leonardo Da Vinci

Steve Jobs - Leonardo Da Vinci

As long as it’s Black

1B Views Per Day 140 Characters

Platform + Creative Ecosystem = Dominance

Confluence

Peers > Experts + Now = Crowdsourcing

LifeStreaming Record. Author. Create. Share.

R a d i c a l S h i f t i n C u r r e n c y

Attention

Now Accountable

Real Time

Data + Signal = Perfect Information

Spam : Email Click Fraud : Online Advertising

Quality >>> Predictive Intent

Translations for

Disruptor or Disrupted?

Are you building Simplixity?

Are you in the Conversation ?

Are you Real Time?

GO GREEN From the Frontline in Silicon Valley Tobin Trevarthen 10.21.09 tobin@spatialshift.com

by Lunch Ann Arbor Marketing on Oct 23, 2009