holycrap	
  I	
  made	
  a	
  powerpoint	
  

         Powerpoint.	
  Yeah.	
  Woo.	
  
reality.	
  
•  Facebook	
  =	
  38.4	
  y/o	
  
•  Twi?er	
  =	
  39.1	
  y/o	
  

•  61%	
  of	
  Facepage	
  >	
  35	
 ...
Famous	
  Twa?ers	
  
•    CNN	
  –	
  TV	
  
•    New	
  York	
  Times	
  –	
  Newspaper	
  
•    Brit	
  Brit	
  –	
  Mu...
G.A.S.	
  
Young	
  G.A.S.	
  



                      Basal	
  
                      Rep	
  
                      Spor...
G.A.S.	
  
Old	
  G.A.S.	
  



                    Basal	
  
                    Kids	
  
                    Job	
  
   ...
Red	
  Wings	
  
•    600%	
  of	
  ROI	
  goal	
  in	
  first	
  season.	
  
•    Yeah.	
  
•    I	
  know.	
  
•    Bulle...
Gille?e 	
  	
  
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Marketing To 14 35 Demographic, For La2 M, Al Mc Williams July 2010

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The much-coveted 14-35 demographic are more segmented and harder to reach than ever before. So how do we engage this demographic, and how do we "get younger faster," as so many want to do? Note: The answer isn't Social Media. Al McWilliams from Quack!Media tells all.

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Marketing To 14 35 Demographic, For La2 M, Al Mc Williams July 2010

  1. 1. holycrap  I  made  a  powerpoint   Powerpoint.  Yeah.  Woo.  
  2. 2. reality.   •  Facebook  =  38.4  y/o   •  Twi?er  =  39.1  y/o   •  61%  of  Facepage  >  35  y/o   •  64%  of  Twa?er  >  35  y/o   •  0%  of  me  >  35  y/o   •  Source:  Pingdom.com  via  Google  Ad  Planner  Data.  
  3. 3. Famous  Twa?ers   •  CNN  –  TV   •  New  York  Times  –  Newspaper   •  Brit  Brit  –  Music/TV   •  Kim  K  –  TV/  Music(?)   •  Seacrest  -­‐  TV/Radio/Billboards/Telepathy   •  Ashton  –  TV,  Making  JT  cry  on  TV.   •  Conan  –  TV   •  You  get  the  idea.  
  4. 4. G.A.S.   Young  G.A.S.   Basal   Rep   Sports/Videogames   School,  Future   Boys/Girls/HJs   Discre`onary  
  5. 5. G.A.S.   Old  G.A.S.   Basal   Kids   Job   Doin  it   Mayonaise   Discre`onary  
  6. 6. Red  Wings   •  600%  of  ROI  goal  in  first  season.   •  Yeah.   •  I  know.   •  Bullet  Point!   •  AGAIN  SERIOUSLY  600%!  Insane.  
  7. 7. Gille?e    

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