To Tweet Or Not To Tweet

To Tweet or Not To Tweet Everything You Ever Wanted To Know About Twitter Ted Prodromou www.netbizexpert.com

What is Twitter?
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Also known as a “microblog” where each blog entry is limited to 140 characters

Is Twitter right for me?
Your competitors are currently using social media or will be using social media very soon
You need to have a strong presence on the internet whether it’s your website, blog and/or social media
Barack Obama used social media to engage an entire generation and win the election

Ways to use Twitter
Personal
Let your family and friends know what you’re up to
Business
Engage your prospects and customers online
Informational
Share interesting news and information

Examples of personal Tweets
I’m heading to the gym now…
Enjoying my morning low fat, double latte @ Starbucks. Mmmmm
I have a terrible migraine
I have the worst cramps EVER!
I’m so horny since I stopped taking the pill
Meet me at the beer stand near section 12 #giants
I’m stuck in traffic on 101. This sucks!

How to effectively Tweet for personal use
Engage others in conversation by replying to their Tweets
Start a provocative conversation with a compelling question or statement
Answer someone’s question or help them solve their problem
Provide a link to valuable information

Good personal Tweeters
willotoons
barefoot_exec – talks way too much!
nancytierney
chrisorourke
joevitale
mchammer
lancearmstrong

Business Tweeting
Give out free information about your products and services
Give away free products
Connect with potential customers
Provide customer service
Respond to negative internet conversations about your product or service
Poll your customers online

Good business Tweeters
comcastcares
JetBlue
Zappos
Intuit
Intel
Starbucks
dellsmallbiz

Informational Tweets
Provide valuable information
Mention interesting/helpful websites
Interesting/odd news events
Funny information
Trivia

Informational Tweeters
guykawasaki
ed_dale
webguild
chrisbrogan
joelcomm

Other uses for Twitter
Team communication
Create a user for the team and protect all updates so they aren’t publicly displayed
Only team members will see updates
Keep in touch at events by using # tags
End each Tweet with your tag like #netbiz
Each user sets up a search so all Tweets with #netbiz are displayed
Prospecting
Search Twitter for keywords related to your niche
Start a conversation with the person using those keywords telling them you are available to help
“ I’m looking for a virtual assistant” – contact them if you are a virtual assistant

Getting started
Choose your username
Personal or business use?
Use your name or your business name if available
Your username is your Twitter URL
www.twitter.com/ted_prodromou
Make it easy to remember for others
Don’t use numbers in your username
Keep it closely associated to you or your business

Skip the next step
After you create your username you will be asked to search your online email accounts to invite friends to follow you
SKIP THIS STEP unless you want to send an email to every one of your contacts inviting them to follow you
Don’t start following people until you complete your profile and homepage

Create an inviting profile
Decide what brand you want your Twitter page to represent
Enter your real name or company name
Create a free offer on your blog or website and enter that URL into the More Info URL
Create a compelling one line bio
Upload a picture or avitar

Update your background
You can customize your Twitter page background using images from Twitter or upload your own
Create your own background
Create a 2048 x 1707 jpg image in Photoshop
Use a template from twitter.com/waynesutton or www.box.net/shared/lgw2pz4gso or search Google for Twitter background template
www.twitter.com/natalie or www.GrungeTextures.com for more samples

Almost ready to make your first Tweet

But first…Follow before you Tweet
It’s best to follow some people to determine your Twitter style before you start Tweeting
Do you want to be a quantity or quality Tweeter?
Are you going to be engaging others in conversations?
Are you going to provide information?

Finding people to follow
Search for people on the Find People tab
Go to search.twitter.com
Enter names or keywords related to your niche
Click on the Everyone tab and watch the conversations
Start following people you like or are talking about your niche
See who they are following and follow the ones you like

Twitter commands
Each entry is limited to 140 characters
You can start a new conversation
You can reply to an existing post by entering @ username + message
You can send a direct message by entering d username + message
To Follow someone follow username

Twitter tools
TwitPic – post your pictures
Tweetlater – automatically follows people who follow you
Twitterific – for Macs
Twhirl – PC application which enhances the Twitter options
Twitterfeed – send your Tweets to other apps using RSS
Twist.flaptor.com – shows you popular Twitter conversations

More Twitter Tools
Twellow – Yellow pages for Twitter users
TweetBeep – lets you track conversations by keyword
Tweetdeck – enhanced Twitter dashboard
TwitThis – adds a button to your blog so people can comment about your post on Twitter
TwitPwr.com – shortens long URL’s for your Tweets
MyTwitterToolbar – lots of Twitter tools built in

For more information www.netbizexpert.com www.twitter.com/ted_prodromou

To Tweet Or Not To Tweet

by Ted Prodromou

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