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LinkedIn 80/20: Getting More Results With Less Effort
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LinkedIn 80/20: Getting More Results With Less Effort


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This is a presentation about using LinkedIn more effectively, generating leads and increasing revenue

This is a presentation about using LinkedIn more effectively, generating leads and increasing revenue

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  • 2. LinkedIn 80/20: Getting Better Results With Less Effort Understanding the Power of LinkedIn 2.  Understanding the Power of 80/20 3.  Combining 80/20 With LinkedIn 1.  There’s a special bonus for those who stay on the webinar until the end!
  • 3. My LinkedIn Story
  • 4. I Needed To Recession-proof My Business
  • 5. What If You Could Predict How Many New Clients You Would Have Each Month?
  • 6. What If You Could Get As Many New Clients As You Wanted Whenever You Wanted?
  • 7. Sounds Crazy Doesn’t It?
  • 8. I Spent Just 30 Minutes a Day Helping People
  • 9. My Experiment Worked Better Than I Imagined
  • 10. My Initial Results •  The number of times I appear in LinkedIn Searches increased 120% •  The number of times my profile was reviewed by others increased 150% •  The number of people reaching out to me to connect tripled •  The number of people emailing or calling me after connecting quadrupled •  Traffic to my website increased over 400% •  And I picked up a couple of new ideal clients!
  • 11. Now I Have Predictability In My Business
  • 12. How Do I “Create” Customers?
  • 14. 277 Million LinkedIn members (March 2014)
  • 15. More Than Two New Members Every Second
  • 16. Executives From Every Fortune 500 Company
  • 17. 53% of business-to-business marketers have acquired a customer through LinkedIn (HubSpot)
  • 18. 83% of online business-to-business marketers use LinkedIn, compared to 53% for business-to-consumer (HubSpot)
  • 19. 61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook, and 4% for Twitter (Lab42)
  • 20. 81% of LinkedIn users belong to at least 1 group, 52% of whom participate in group discussions (Lab42)
  • 21. 65% of journalists have used information on LinkedIn as research material (Integer Group)
  • 22. 77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business associates and 50% to build new networks (Power Formula)
  • 23. 43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter (Mashable)
  • 24. 9 out of 10 C-level executives use LinkedIn at least once a week for at least one hour (Forbes)
  • 25. 87% trust LinkedIn as a source for decision making (HubSpot survey)
  • 26. 49% find LinkedIn to be a good source for word of mouth information on brand experiences (HubSpot survey)
  • 27. LinkedIn has become one of the most trusted authority sites on the internet
  • 28. Three Ways to Use LinkedIn •  Get found by other people •  Find other people •  Establish your authority by helping others and sharing great content
  • 29. Three Keys to LinkedIn Success •  Build a strong foundation •  Focus on helping others •  Be consistent
  • 30. Build a Strong Foundation Your LinkedIn Profile is the Key to LinkedIn Success
  • 31. Build a Strong Foundation People Review Your LinkedIn Profile Before They Do Business With You
  • 32. Build a Strong Foundation Think of our LinkedIn profile as your website where you want to grab people’s attention
  • 33. Build a Strong Foundation
  • 34. Build a Strong Foundation
  • 35. Build a Strong Foundation
  • 36. Build a Strong Foundation When you add too many characters in your name field it cuts off your professional headline
  • 37. Build a Strong Foundation Complete Your Profile to at least the All Star Level
  • 38. Build a Strong Foundation Make at Least 500 Connections
  • 39. Build a Strong Foundation Create a Compelling Professional Headline
  • 40. Build a Strong Foundation Create a Compelling Professional Headline
  • 41. Build a Strong Foundation Create a Compelling Professional Headline
  • 42. Build a Strong Foundation Use a Professional Headshot
  • 43. Build a Strong Foundation Use Keywords in Your Profile Especially in Your Summary
  • 44. Get At Least 5 Recommendations •  LinkedIn requires at least five recommendations to consider your profile “complete” •  Because of compliance issues, financial advisors can’t display your recommendations •  Get five recommendations from friends or colleagues then hide them from your profile
  • 46. Status updates •  Share interesting articles, blog posts, videos and updates in your Status Updates •  You can use @ and # like on Twitter
  • 47. Like, Comment and Share Content From Pulse
  • 48. Like, Comment and Share
  • 49. Join in your network’s discussions
  • 50. Endorse others
  • 51. Recommend others
  • 52. Send a personal note after connecting
  • 53. Comment, Like and Share Company updates
  • 54. Comment, Like and Share Influencer posts
  • 55. Participate in active groups
  • 57. LinkedIn Profile Views
  • 58. Website Traffic
  • 59. What I learned •  When I was fully focused during my daily LinkedIn visits, the number of views of my profile increased, the number of Likes of my posts, and sharing of my content increased •  When I was just “doing my time” and not fully engaged, I had almost no engagement from others •  I could generate more engagement with 10 minutes of focused time than during 30 minutes of unfocused time •  Saturday is the best day to share content and engage others in conversation
  • 60. Have a plan •  Focus on interacting in no more than 2-3 groups at a time so you don’t spread yourself too thin •  Never self-promote in groups. Focus on helping others and they will get to know, like and trust you which builds long-term relationships. •  Always send personalized invitations when you are reaching out to others •  Always send personalized emails to people you connect with and let them know why you appreciate them connecting with you •  Have fun!
  • 61. THE POWER OF 80/20
  • 62. Pareto Principle The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population
  • 63. 80/20 Basics 80/20 80% of the traffic travels on 20% of the roads 80/202 64% of the traffic travels on 4% of the roads 80/203 52% of the traffic travels on 0.8% of the roads
  • 64. Perry Marshall’s 80/20 Tool
  • 65. If 50 people spent $100 how many would spend $500?
  • 66. LINKEDIN + 80/20 = SUCCESS
  • 67. Where do you spend your time on LinkedIn?
  • 68. Create a Plan •  Determine your LinkedIn objectives •  Document your profile views and the number of times you appear in searches •  Find quality groups which have a lot of activity •  Focus on 2-3 groups at a time •  Join existing, active conversations in groups •  Comment, Like and Share other people’s posts •  Comment, Like and Share Company page posts •  Post on your Company page •  Track your profile views, the number of Comments, Likes and Shares of your posts and of your Company page
  • 69. Which activities bring you the most return on your time investment?
  • 70. Finding Quality Groups
  • 71. Look at the Discussions
  • 72. Follow Popular Companies and Comment on Their Updates
  • 73. Join in your network’s discussions
  • 74. Like, Comment and Share Influencer Updates
  • 75. Conclusion •  We explored the power of LinkedIn •  You saw how 80/20 can exponentially improve your results with less effort •  You know how to get the maximum results from LinkedIn by applying the 80/20 Principle
  • 76. Bonus •  For those still on the webinar, I’m offering you a complimentary LinkedIn profile review which I normally charge $297. •  If you are interested, fill out the contact form on and I will schedule your profile review
  • 77. Let Me Ask You A Simple Question
  • 78. If I Could Teach You Exactly How To Use LinkedIn To Find One New Affluent Client Per Week
  • 79. Would You Let Me Teach You?
  • 80. We’ve covered a lot of ground today but we’ve barely scratched the surface about how LinkedIn can help your business
  • 81. LinkedIn is growing like crazy and constantly adding new features
  • 82. There’s a buzz about LinkedIn but most people still don’t get it
  • 83. You have a golden opportunity to gain huge competitive advantage by learning how to use LinkedIn effectively
  • 84. Let Me Introduce You To My Brand New Course…
  • 85. What This Course Is…
  • 86. You’ll Know More About LinkedIn Than 90% of the Members
  • 87. You’ll Know Exactly Who Your Ideal Client Is
  • 88. How To Get Their Attention
  • 89. How To Get Them To Call You Instead of You Chasing Them
  • 90. What Makes This Course Different?
  • 91. You Get Direct Access To Me
  • 92. I’ll Show You Exactly What I Do
  • 93. It’s My Intention To Make You a LinkedIn Expert
  • 94. Attract Affluent Clients Anytime
  • 95. I’ll Show You How To Generate Leads
  • 96. And I’ll Show You Engage Them So They Know, Like and Trust You Immediately
  • 97. This Is Unlike Any Course You’ve Ever Taken
  • 98. This Is Not An Outdated LinkedIn Course With Last Year’s Information
  • 99. You Get The Tools, Knowledge And Tips That Work On LinkedIn Today
  • 100. Learn Specific Strategies You Can Use Immediately
  • 101. You’ll Get Immediate Results Guaranteed!
  • 102. How Would That Feel?
  • 103. Here’s Some of What You’ll Learn •  How to engage prospects so they trust you immediately •  Where your ideal clients hang out on LinkedIn •  The best times to post content for maximum exposure •  Profile tips that put you at the top of the search results •  And more secrets that will let you dominate LinkedIn!
  • 104. Here’s What You’ll Receive •  Four weekly online webinar training sessions where I’ll show you exactly how to get instant results on LinkedIn in less than 30 minutes a day •  A bonus online webinar training session where I’ll teach you everything you need to know about LinkedIn Advanced Search •  Bonus videos showing you how to use new LinkedIn features as they’re released
  • 105. What Is My Investment? •  LinkedIn Accelerator is amazing and you’re probably wondering how much does it cost? •  I normally charge $1997 because of the amount of direct access to me you will receive •  But I decided I want to create a ton of new success stories •  Which means you are in luck!
  • 106. Your Investment In The Complete Linked Accelerator System Is Just $497
  • 107. Still Not Convinced?
  • 108. My Unconditional Guarantee •  I guarantee you will see results from Linked Accelerator if you do exactly what I show you •  If you do what I show you and you don’t get results, I will refund every penny •  You have nothing to lose so register now!
  • 109. Register Now! Only $497 until Sunday March 9th The first 10 registrants will receive a free 30 minute one-on-one consultation with me