Introduction to LinkedIn
Advertising
Ted Prodromou

www.tedprodromou.com
Types of LinkedIn Ads
 Self-service ads

 Premium ads
Self-serve ads
 Text and Image Ads

 Video Ads

 Text-only Ads
Self-serve Ads
 You set up and manage your ad campaigns through a
dashboard
 No long-term contracts
 Cost per Click (CP...
Where Will My Ads Appear?
Sponsored Updates
 Just released

 You need a Company Page where you post Status
Updates
 Select your Target Audience

...
Premium Ads
Premium Ads
 Managed by LinkedIn

 Minimum spend = $25,000 for 3-4 month campaign
 Not based on clicks or impressions
Multimedia Ads
Thank You!
Visit www.tedprodromou.com for LinkedIn updates
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
Introduction to Linked in Advertising
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Introduction to Linked in Advertising

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LinkedIn advertising lets you place your ads in front of your ideal clients

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Introduction to Linked in Advertising

  1. 1. Introduction to LinkedIn Advertising Ted Prodromou www.tedprodromou.com
  2. 2. Types of LinkedIn Ads  Self-service ads  Premium ads
  3. 3. Self-serve ads  Text and Image Ads  Video Ads  Text-only Ads
  4. 4. Self-serve Ads  You set up and manage your ad campaigns through a dashboard  No long-term contracts  Cost per Click (CPC) or Cost per Impressions (CPM)  Great targeting
  5. 5. Where Will My Ads Appear?
  6. 6. Sponsored Updates  Just released  You need a Company Page where you post Status Updates  Select your Target Audience  CPC or CPM bidding
  7. 7. Premium Ads
  8. 8. Premium Ads  Managed by LinkedIn  Minimum spend = $25,000 for 3-4 month campaign  Not based on clicks or impressions
  9. 9. Multimedia Ads
  10. 10. Thank You! Visit www.tedprodromou.com for LinkedIn updates
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