Introduction to Linked in Advertising

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LinkedIn advertising lets you place your ads in front of your ideal clients

LinkedIn advertising lets you place your ads in front of your ideal clients

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  • 1. Introduction to LinkedIn Advertising Ted Prodromou www.tedprodromou.com
  • 2. Types of LinkedIn Ads  Self-service ads  Premium ads
  • 3. Self-serve ads  Text and Image Ads  Video Ads  Text-only Ads
  • 4. Self-serve Ads  You set up and manage your ad campaigns through a dashboard  No long-term contracts  Cost per Click (CPC) or Cost per Impressions (CPM)  Great targeting
  • 5. Where Will My Ads Appear?
  • 6. Sponsored Updates  Just released  You need a Company Page where you post Status Updates  Select your Target Audience  CPC or CPM bidding
  • 7. Premium Ads
  • 8. Premium Ads  Managed by LinkedIn  Minimum spend = $25,000 for 3-4 month campaign  Not based on clicks or impressions
  • 9. Multimedia Ads
  • 10. Thank You! Visit www.tedprodromou.com for LinkedIn updates