Introduction to Linked in Advertising

564 views
514 views

Published on

LinkedIn advertising lets you place your ads in front of your ideal clients

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
564
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Introduction to Linked in Advertising

  1. 1. Introduction to LinkedIn Advertising Ted Prodromou www.tedprodromou.com
  2. 2. Types of LinkedIn Ads  Self-service ads  Premium ads
  3. 3. Self-serve ads  Text and Image Ads  Video Ads  Text-only Ads
  4. 4. Self-serve Ads  You set up and manage your ad campaigns through a dashboard  No long-term contracts  Cost per Click (CPC) or Cost per Impressions (CPM)  Great targeting
  5. 5. Where Will My Ads Appear?
  6. 6. Sponsored Updates  Just released  You need a Company Page where you post Status Updates  Select your Target Audience  CPC or CPM bidding
  7. 7. Premium Ads
  8. 8. Premium Ads  Managed by LinkedIn  Minimum spend = $25,000 for 3-4 month campaign  Not based on clicks or impressions
  9. 9. Multimedia Ads
  10. 10. Thank You! Visit www.tedprodromou.com for LinkedIn updates

×