iPad-volutionThe Next Great Thing in Reaching Consumers
iPad Sapiens?                                      ✘                Copyright - 01tribe   01tribe Srl - confidential | May ...
Numbers          ‣2,000,000 already sold          ‣10,000 iPad apps in the store          ‣35,000,000 downloaded apps     ...
So what?           01tribe Srl - confidential | May 2010 | 4
Just a device or a new Comfortable Computing era?                                                    01tribe Srl - confiden...
What is Comfort driven interaction?                     TV               PC   Smartphone              iPad/Tablet  Interac...
Reading      ‣Daily Newspapers      ‣Magazines      ‣Books      ‣Multimedia Books                          01tribe Srl - c...
Watching      ‣Movies/TV Shows      ‣Catch up TV, Streaming TV      ‣Your own Video & Photos      ‣Podcasts               ...
Playing      ‣Casual Gamin & Hardcore Gaming      ‣Network Gaming      ‣Multiplayers games (Scrabble)                     ...
Browsing     ‣Internet & Intranet (VPN access)     ‣E-commerce websites     ‣News websites     ‣Youtube, Vimeo (bye, bye F...
Working     ‣View & Edit Documents     ‣PDF, PPT, DOC, XLS     ‣e-mail, Calendar, Address Book     ‣Show Presentations/mee...
Learning      ‣Interactive applications      ‣Interactive text books      ‣Encyclopedias      ‣Activity books             ...
Communicating     ‣Email, Instant Messaging     ‣Skype, SIP Phones     ‣Facebook, LinkedIn     ‣Twitter client            ...
Interactive data       ‣Finance/stock markets       ‣complex/interactive charts       ‣industrial                         ...
Advertising potential                 01tribe Srl - confidential | May 2010 | 15
iPad unique Device Distribution by RegionThis data is based on the approximately 850,000 unique iPad devices in May 2010 i...
iAD - advertising       ‣Interactive advertising       ‣Reach media/Misurable ROI       ‣Nissan, Citi, Unilever, AT&T, Cha...
Location aware ads      ‣location is the key      ‣New interaction model      ‣Misurable ROI                              ...
Advergames     ‣Real games not gadgets     ‣Play/watch/interact     ‣Product interaction     ‣Social integration     ‣Loca...
Is this going tochange something for your marketing too?                01tribe Srl - confidential | May 2010 | 20
Forrester Projects Tablets Will Outsell Netbooks By 2012,Desktops By 2013Source: http://techcrunch.com/2010/06/17/forreste...
Cisco Cius             01tribe Srl - confidential | May 2010 | 22
JooJoo (formerly CrunchPad)                              01tribe Srl - confidential | May 2010 | 23
Google Pad             01tribe Srl - confidential | May 2010 | 24
Dell mini 5              01tribe Srl - confidential | May 2010 | 25
HP - Slate             01tribe Srl - confidential | May 2010 | 26
Notion Ink Adam                  01tribe Srl - confidential | May 2010 | 27
NVIDIA Tegra               01tribe Srl - confidential | May 2010 | 28
Toshiba Libretto                   01tribe Srl - confidential | May 2010 | 29
Thank you!             01tribe Srl - confidential | May 2010 | 30
About 01tribe
Who is 01tribe?01tribe is a leading multi-awarded digital media agency featured byForrester research for his highly innova...
Clients 01tribe Italy                        01tribe Srl - confidential | May 2010 | 33
01tribe’s Awards        Atac Mobile               D&G fashion Channel                          Fly60.com   Adobe MAX Award...
More questions?Please get in contact with Luigi Greco 01tribe’s Co-founderl.greco@01tribe.comMobile EU +39 333 285 9837Mob...
01tribe opera con l’obiettivo di fornire un servizio in continuo miglioramento al fine di garantire la soddisfazione del c...
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iPad Vision 30/6/2010

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iPad Vision 30/6/2010

  1. 1. iPad-volutionThe Next Great Thing in Reaching Consumers
  2. 2. iPad Sapiens? ✘ Copyright - 01tribe 01tribe Srl - confidential | May 2010 | 2
  3. 3. Numbers ‣2,000,000 already sold ‣10,000 iPad apps in the store ‣35,000,000 downloaded apps ‣5,000,000 downloaded books 01tribe Srl - confidential | May 2010 | 3
  4. 4. So what? 01tribe Srl - confidential | May 2010 | 4
  5. 5. Just a device or a new Comfortable Computing era? 01tribe Srl - confidential | May 2010 | 5
  6. 6. What is Comfort driven interaction? TV PC Smartphone iPad/Tablet Interaction Watch Search Quick access Pleasure Focus Passive Active Mobility Comfort 01tribe Srl - confidential | May 2010 | 6
  7. 7. Reading ‣Daily Newspapers ‣Magazines ‣Books ‣Multimedia Books 01tribe Srl - confidential | May 2010 | 7
  8. 8. Watching ‣Movies/TV Shows ‣Catch up TV, Streaming TV ‣Your own Video & Photos ‣Podcasts 01tribe Srl - confidential | May 2010 | 8
  9. 9. Playing ‣Casual Gamin & Hardcore Gaming ‣Network Gaming ‣Multiplayers games (Scrabble) 01tribe Srl - confidential | May 2010 | 9
  10. 10. Browsing ‣Internet & Intranet (VPN access) ‣E-commerce websites ‣News websites ‣Youtube, Vimeo (bye, bye Flash) 01tribe Srl - confidential | May 2010 | 10
  11. 11. Working ‣View & Edit Documents ‣PDF, PPT, DOC, XLS ‣e-mail, Calendar, Address Book ‣Show Presentations/meetings 01tribe Srl - confidential | May 2010 | 11
  12. 12. Learning ‣Interactive applications ‣Interactive text books ‣Encyclopedias ‣Activity books 01tribe Srl - confidential | May 2010 | 12
  13. 13. Communicating ‣Email, Instant Messaging ‣Skype, SIP Phones ‣Facebook, LinkedIn ‣Twitter client 01tribe Srl - confidential | May 2010 | 13
  14. 14. Interactive data ‣Finance/stock markets ‣complex/interactive charts ‣industrial 01tribe Srl - confidential | May 2010 | 14
  15. 15. Advertising potential 01tribe Srl - confidential | May 2010 | 15
  16. 16. iPad unique Device Distribution by RegionThis data is based on the approximately 850,000 unique iPad devices in May 2010 in the AdMob network. A uniquedevice represents a device that has generated at least one ad request in a given month. 01tribe Srl - confidential | May 2010 | 16
  17. 17. iAD - advertising ‣Interactive advertising ‣Reach media/Misurable ROI ‣Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Sears, JCPenny, Target, Best Buy, DirecTV, TBS network, Disney. 01tribe Srl - confidential | May 2010 | 17
  18. 18. Location aware ads ‣location is the key ‣New interaction model ‣Misurable ROI 01tribe Srl - confidential | May 2010 | 18
  19. 19. Advergames ‣Real games not gadgets ‣Play/watch/interact ‣Product interaction ‣Social integration ‣Location aware? 01tribe Srl - confidential | May 2010 | 19
  20. 20. Is this going tochange something for your marketing too? 01tribe Srl - confidential | May 2010 | 20
  21. 21. Forrester Projects Tablets Will Outsell Netbooks By 2012,Desktops By 2013Source: http://techcrunch.com/2010/06/17/forrester-tablets-outsell-netbooks/ 01tribe Srl - confidential | May 2010 | 21
  22. 22. Cisco Cius 01tribe Srl - confidential | May 2010 | 22
  23. 23. JooJoo (formerly CrunchPad) 01tribe Srl - confidential | May 2010 | 23
  24. 24. Google Pad 01tribe Srl - confidential | May 2010 | 24
  25. 25. Dell mini 5 01tribe Srl - confidential | May 2010 | 25
  26. 26. HP - Slate 01tribe Srl - confidential | May 2010 | 26
  27. 27. Notion Ink Adam 01tribe Srl - confidential | May 2010 | 27
  28. 28. NVIDIA Tegra 01tribe Srl - confidential | May 2010 | 28
  29. 29. Toshiba Libretto 01tribe Srl - confidential | May 2010 | 29
  30. 30. Thank you! 01tribe Srl - confidential | May 2010 | 30
  31. 31. About 01tribe
  32. 32. Who is 01tribe?01tribe is a leading multi-awarded digital media agency featured byForrester research for his highly innovative approach.In less than three years, 01design won the Macromedia PocketPCContest (2005), Tourism@ Award  (2006) and has been nominatedas finalist at the MAX Award for the first MTV project in 2006. In 2007,01design won the "honorable   mention" at the MAX Award USA forDolce & Gabbana and the MAX Award Europe, for Atac. 01tribe Srl - confidential | May 2010 | 32
  33. 33. Clients 01tribe Italy 01tribe Srl - confidential | May 2010 | 33
  34. 34. 01tribe’s Awards Atac Mobile D&G fashion Channel Fly60.com Adobe MAX Awards 2007 Adobe MAX Awards 2007 Chicago Tourism@ Award 2006 Winner at MAX Europe Finalists Honorable mention Winners as best usage of technology Mtv Mobile Flash Airlines Adobe MAX Awards 2006 Macromedia PPC Contest 2005 Finalists at Max 2006 Best Business Application Gustav Klimt - Le Corbusier Villa Adriana Enel Visita alle Centrali Premio Musa Pirelli International Award 2004 - Italian Web Awards 2002 Finalist Finalist 2nd classified 01tribe Srl - confidential | May 2010 | 34
  35. 35. More questions?Please get in contact with Luigi Greco 01tribe’s Co-founderl.greco@01tribe.comMobile EU +39 333 285 9837Mobile USA +1 773 816 3275http://www.linkedin.com/in/luigigreco 01tribe Srl - confidential | May 2010 | 35
  36. 36. 01tribe opera con l’obiettivo di fornire un servizio in continuo miglioramento al fine di garantire la soddisfazione del cliente. A tal fine un Sistema di Gestione di Qualità conforme alla normativa UNI EN ISO 9001/2000 è costantemente adottato nella pianificazione e successiva erogazione dei servizi. Detto Sistema sarà inoltre certificato a breve da un Ente di Certificazione accreditato SINCERT. Sede Operativa: Piazza Capponi 16 - 00193 Roma Phone +39 06 6872803 Fax +39 06 97256026 01tribe Srl Sede Legale: Via Eustachio Manfredi, 8 - 00197 Roma www.01tribe.com mail: info@01tribe.com

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