professional practiceturn up on time, be nice and put in the hours                                   Grayson Perry
rolewhat is your job?what do you do?
goalsknow what you want
visibilitylet people know that you existillustrate activityadvertise your activities past – present – futureshare – give t...
visibilityShowing workGiving work in progress a titleWorking with people (residency)The e-mailPrinted MaterialApplications...
networkswhat systems/networks do you use now?who do you know?
the network(as exchange)Write down everyone you know professionally.Tutors / peers / galleries / curators / writers /peopl...
networknow identify who you would like to work with(remember working with someone is anexchange). If you would like to wor...
investment and returnshow do you measure success?how many shows/projects do you want to do ayear?will they get progressive...
identifying goals(direction and progression).Identify key areas in which you would like todevelop - exhibitions / artist t...
taking or leaving opportunitiesConsider the following      Is it appropriate?      How much time do I have?      How much ...
applications and opportunities• Be selective - avoid the scatter approach - focus on your aims andgoals. It’s not advisabl...
the artist statement(as sorting process).statements are required for applications, feedinto funding proposals, and are ava...
the artist statementWrite a draft - you could start by identifying 10keywords and building from there. Asking acolleague t...
the “elevator pitch”compose a single sentence that sums up whoyou are and where you want to get.
the 30 second CVjust as you can develop a minimalist CVhighlighting your key points to whet anemployers appetite or attrac...
connectionskeep notes of meetingspersonal database and mailing listsuse and build
digital toolsblogdatabases – appropriate?online portfoliossocial networks – appropriate?websiteforums – appropriate?
www.blogger.com
www.wordpress.com
www.jotta.com
http://www.artsthread.com/
http://www.artindustri.com
www.dedsignscouch.org
www.prospects.ac.uk
http://www.bookartsforum.        com/forum/
http://artistbooks.ning.com
www.axisweb.org
www.a-n.co.uk
http://www.a-n.co.uk/jobs_and_opps/shortcut/article/92660
http://www.a-n.co.uk/jobs_and_opps/shortcut/article/345238
http://www.a-n.co.uk/jobs_and_opps/shortcut/article/168331
www.shop.ebay.co.uk
physical toolsCVbusiness cardportfolioimages/statements
CV’s and statementssee Artquest www.artquest.org.uk it hasinformation about ‘how to create a CV’. Alsolook at artist’s web...
paperworkthere is inevitably lots of paperwork being selfemployed as many artists are. financial,correspondence, applicati...
paperwork is likely to include some or all of the following:• Tax returns• Funding applications• Using funding marks• Corr...
paperwork is likely to include some or all of the following:• Tax returns - make sure you are aware ofstatutory requiremen...
paperwork is likely to include some or all of the following:• Funding applications - keep copies of yourapplication and pr...
paperwork is likely to include some or all of the following:• Using funding marks - get into a habit ofreading funding gui...
paperwork is likely to include some or all of the following:• Correspondence with galleries - it’s good to beable to refer...
paperwork is likely to include some or all of the following:• Records of applications / statements /proposals / CV’s - you...
paperwork is likely to include some or all of the following:• Publicity archive - most professionals andpractitioners keep...
expectations of people Personal artistic skills   Experience    Creative expertise      Enthusiasm  Flexibility Initiative...
How to make yourself visibleKnow your audienceMake contactHave clear marketing tools and be honestProject a positive image...
Following upThis needs to be done regularly, if you take thetrouble to send a proposal/application/information,make sure y...
good luck
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Professional practice 2012

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presentation given to ma book art students at camberwell

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Professional practice 2012

  1. 1. professional practiceturn up on time, be nice and put in the hours Grayson Perry
  2. 2. rolewhat is your job?what do you do?
  3. 3. goalsknow what you want
  4. 4. visibilitylet people know that you existillustrate activityadvertise your activities past – present – futureshare – give to get
  5. 5. visibilityShowing workGiving work in progress a titleWorking with people (residency)The e-mailPrinted MaterialApplications (selection panels)Catalogues/booksPortfolio sessionsPersonal websitesCollective websites e.g. AxiswebPress releasesBlogs
  6. 6. networkswhat systems/networks do you use now?who do you know?
  7. 7. the network(as exchange)Write down everyone you know professionally.Tutors / peers / galleries / curators / writers /people you have exhibited with / discussed yourwork with ....also friends and relatives ifappropriate
  8. 8. networknow identify who you would like to work with(remember working with someone is anexchange). If you would like to work with acurator - which one? books/fineart/photography/..... If you would like to workwith a gallery which one(s).....This can form partof your mailing list for your MA exhibition.
  9. 9. investment and returnshow do you measure success?how many shows/projects do you want to do ayear?will they get progressively bigger/pushboundaries/increase your visibility?
  10. 10. identifying goals(direction and progression).Identify key areas in which you would like todevelop - exhibitions / artist talks / publicity /application success rate / number of projects eachyear / regional - national - international / financialgoals also - mixed economy / workshops /teaching / also further study / travel / creativedevelopment / funding application.
  11. 11. taking or leaving opportunitiesConsider the following Is it appropriate? How much time do I have? How much money will it cost? Is there an artist fee? Who will see/experience it? Reviews likely? (Is this one of my aims?) Will it lead to anything else? What can I contribute / gain?
  12. 12. applications and opportunities• Be selective - avoid the scatter approach - focus on your aims andgoals. It’s not advisable to stretch your practice to ‘fit’ opportunities,applications or to fit funding criteria. Look around for something moreappropriate.• Where to find things - publications such as AN, also Axisweb if youare a member has opportunities, Artquest and individual gallerywebsites• Consider a mixture of self initiated and opportunity applications.Self initiated projects you will likely need to finance yourself or makefunding applications. Opportunities often already have the fundingsecured.
  13. 13. the artist statement(as sorting process).statements are required for applications, feedinto funding proposals, and are available inexhibitions and projects, on blogs, web-sites.
  14. 14. the artist statementWrite a draft - you could start by identifying 10keywords and building from there. Asking acolleague to say what they think your practice isabout can be useful and illuminating way tostart. anywhere from 100-500 words usually.
  15. 15. the “elevator pitch”compose a single sentence that sums up whoyou are and where you want to get.
  16. 16. the 30 second CVjust as you can develop a minimalist CVhighlighting your key points to whet anemployers appetite or attract a funder, it is alsouseful to have a verbal version of this type of CVto communicate key points.
  17. 17. connectionskeep notes of meetingspersonal database and mailing listsuse and build
  18. 18. digital toolsblogdatabases – appropriate?online portfoliossocial networks – appropriate?websiteforums – appropriate?
  19. 19. www.blogger.com
  20. 20. www.wordpress.com
  21. 21. www.jotta.com
  22. 22. http://www.artsthread.com/
  23. 23. http://www.artindustri.com
  24. 24. www.dedsignscouch.org
  25. 25. www.prospects.ac.uk
  26. 26. http://www.bookartsforum. com/forum/
  27. 27. http://artistbooks.ning.com
  28. 28. www.axisweb.org
  29. 29. www.a-n.co.uk
  30. 30. http://www.a-n.co.uk/jobs_and_opps/shortcut/article/92660
  31. 31. http://www.a-n.co.uk/jobs_and_opps/shortcut/article/345238
  32. 32. http://www.a-n.co.uk/jobs_and_opps/shortcut/article/168331
  33. 33. www.shop.ebay.co.uk
  34. 34. physical toolsCVbusiness cardportfolioimages/statements
  35. 35. CV’s and statementssee Artquest www.artquest.org.uk it hasinformation about ‘how to create a CV’. Alsolook at artist’s websites; axis has a particularlayout in terms of headings etc. expect to bewriting (or changing) your CV and statement foreach application or opportunity.
  36. 36. paperworkthere is inevitably lots of paperwork being selfemployed as many artists are. financial,correspondence, applications, your own imagebanks etc. all need to have some kind of order soyou can locate things and manage the volumethat will accumulate over your professionalcareers.
  37. 37. paperwork is likely to include some or all of the following:• Tax returns• Funding applications• Using funding marks• Correspondence with galleries• Records of applications / statements /proposals / CV’s• Publicity archive
  38. 38. paperwork is likely to include some or all of the following:• Tax returns - make sure you are aware ofstatutory requirements. In addition for eachgrant (from public money) they will expect youto keep accounts which they can request atanytime.
  39. 39. paperwork is likely to include some or all of the following:• Funding applications - keep copies of yourapplication and proposal, award letters andevaluations. Remember to read therequirements of the evaluation so you knowwhat data to collect during the project (audiencenumbers etc).
  40. 40. paperwork is likely to include some or all of the following:• Using funding marks - get into a habit ofreading funding guidelines at the beginning of aproject - (size, dimension, exclusion zones,reproduction etc) and include on all your PRmaterials and communications.
  41. 41. paperwork is likely to include some or all of the following:• Correspondence with galleries - it’s good to beable to refer back to what you have sent, theresult and any ongoing dialogue. Perhaps theysuggested you contact them in a year or 18months in which case write this somewherememorable.
  42. 42. paperwork is likely to include some or all of the following:• Records of applications / statements /proposals / CV’s - you can recycle and re-order alot of the text you write so keeping electroniccopies is very useful as you can copy and paste.Remember if you do this to closely proof readyour final version so it reads coherently (and notlike a copied and pasted document).
  43. 43. paperwork is likely to include some or all of the following:• Publicity archive - most professionals andpractitioners keep a publicity archive,catalogues, postcards etc. Good for when youdeliver professional development seminars orsimilar events. It can also act as a catalogue ofyour outputs which helps to celebrate yoursuccesses.
  44. 44. expectations of people Personal artistic skills Experience Creative expertise Enthusiasm Flexibility Initiative CommitmentCommunication skills Reliability
  45. 45. How to make yourself visibleKnow your audienceMake contactHave clear marketing tools and be honestProject a positive imageProvide strong referencesShow your initiative/independenceBe aware of the competition
  46. 46. Following upThis needs to be done regularly, if you take thetrouble to send a proposal/application/information,make sure you follow it up. You can use your followup contact to let them know about anydevelopments in the project you are proposing (forexample) or other exhibiting or professionalactivities.If someone consistently fails to get back to you,perhaps you don’t want to work with them.
  47. 47. good luck
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