Catalogue what 2013
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Catalogue what 2013

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presentation given to camberwell MA book art students

presentation given to camberwell MA book art students

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  • 1. catalogueMA book arts 2013
  • 2. catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations
  • 3. some questions
  • 4. do you need a catalogue?
  • 5. if yes - why?
  • 6. reasonspublicityinformationcelebrationtoken of remembrancereferenceart
  • 7. what do you want it to do?
  • 8. purpose/functionmoneyfameinformpromotegenerate interestadvertise event
  • 9. who is your/its audience?
  • 10. audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list
  • 11. content
  • 12. reproductionsoractual work
  • 13. mass productionvlimited edition
  • 14. what will it include?
  • 15. imagesexamples of workmakers/artistsstudio/processother
  • 16. textsstatementsessaysthanks
  • 17. contact detailsaddresse mailphoneweb sitesblogtwitter
  • 18. otherlogosadvertising
  • 19. A3, A4, A5 etcA4 folded etc etc etcscrollbroadsheetpostcardsnewspaperdiscformat
  • 20. can it do more than one job?
  • 21. posterinviteadvertinterventionmultifunctional useful object -book/shirtbook/shelf
  • 22. alternatives
  • 23. web sitebillboardradiotelevisionmagazine advertisingsandwich boardpublicity stunt
  • 24. budget
  • 25. How much do you want to spend?How will you generate the income?How much will you sell it for?
  • 26. some deadlines
  • 27. initial designsdesign agreednegotiating a printercopygenerating content - photographsfinal artworksigning off artwork - head ofcollege
  • 28. printingcollatingbuilding a mailing listpublishing/postingselling and distributioncollecting and redistribution ofincome from sales
  • 29. build a team – not a one person jobdevolve roles – appropriate skillsbuild deadlines – stick to them
  • 30. intentionreasoningform/contenttimescalebudgetproductiondistribution