catalogueMA book arts 2013
catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalog...
some questions
do you need a catalogue?
if yes - why?
reasonspublicityinformationcelebrationtoken of remembrancereferenceart
what do you want it to do?
purpose/functionmoneyfameinformpromotegenerate interestadvertise event
who is your/its audience?
audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list
content
reproductionsoractual work
mass productionvlimited edition
what will it include?
imagesexamples of workmakers/artistsstudio/processother
textsstatementsessaysthanks
contact detailsaddresse mailphoneweb sitesblogtwitter
otherlogosadvertising
A3, A4, A5 etcA4 folded etc etc etcscrollbroadsheetpostcardsnewspaperdiscformat
can it do more than one job?
posterinviteadvertinterventionmultifunctional useful object -book/shirtbook/shelf
alternatives
web sitebillboardradiotelevisionmagazine advertisingsandwich boardpublicity stunt
budget
How much do you want to spend?How will you generate the income?How much will you sell it for?
some deadlines
initial designsdesign agreednegotiating a printercopygenerating content - photographsfinal artworksigning off artwork - he...
printingcollatingbuilding a mailing listpublishing/postingselling and distributioncollecting and redistribution ofincome f...
build a team – not a one person jobdevolve roles – appropriate skillsbuild deadlines – stick to them
intentionreasoningform/contenttimescalebudgetproductiondistribution
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Catalogue what 2013

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presentation given to camberwell MA book art students

Published in: Design, Technology, Education
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Catalogue what 2013

  1. 1. catalogueMA book arts 2013
  2. 2. catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations
  3. 3. some questions
  4. 4. do you need a catalogue?
  5. 5. if yes - why?
  6. 6. reasonspublicityinformationcelebrationtoken of remembrancereferenceart
  7. 7. what do you want it to do?
  8. 8. purpose/functionmoneyfameinformpromotegenerate interestadvertise event
  9. 9. who is your/its audience?
  10. 10. audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list
  11. 11. content
  12. 12. reproductionsoractual work
  13. 13. mass productionvlimited edition
  14. 14. what will it include?
  15. 15. imagesexamples of workmakers/artistsstudio/processother
  16. 16. textsstatementsessaysthanks
  17. 17. contact detailsaddresse mailphoneweb sitesblogtwitter
  18. 18. otherlogosadvertising
  19. 19. A3, A4, A5 etcA4 folded etc etc etcscrollbroadsheetpostcardsnewspaperdiscformat
  20. 20. can it do more than one job?
  21. 21. posterinviteadvertinterventionmultifunctional useful object -book/shirtbook/shelf
  22. 22. alternatives
  23. 23. web sitebillboardradiotelevisionmagazine advertisingsandwich boardpublicity stunt
  24. 24. budget
  25. 25. How much do you want to spend?How will you generate the income?How much will you sell it for?
  26. 26. some deadlines
  27. 27. initial designsdesign agreednegotiating a printercopygenerating content - photographsfinal artworksigning off artwork - head ofcollege
  28. 28. printingcollatingbuilding a mailing listpublishing/postingselling and distributioncollecting and redistribution ofincome from sales
  29. 29. build a team – not a one person jobdevolve roles – appropriate skillsbuild deadlines – stick to them
  30. 30. intentionreasoningform/contenttimescalebudgetproductiondistribution
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