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Catalogue What 09
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Catalogue What 09

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seminar - what is can a catalogue be

seminar - what is can a catalogue be


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Transcript

  • 1. catalogue
  • 2. catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations
  • 3. some questions
  • 4. do you need a catalogue?
  • 5. if yes - why?
  • 6. reasons publicity information celebration token of remembrance reference art
  • 7. what do you want it to do?
  • 8. purpose/function money fame inform promote generate interest advertise event
  • 9. who is your/it's audience?
  • 10. audience artists/designers the public collectors buyers friends and relatives college mailing list
  • 11. what will it include?
  • 12. image examples of work makers/artists studio/process other …..
  • 13. text statements essays thanks
  • 14. contact details address e mail web address blog my space phone
  • 15. other logos advertising
  • 16. A3, A4, A5 etc A4 folded etc etc etc scroll broadsheet postcards newspaper disc - memory stick web site format
  • 17. can it do more than one job?
  • 18. poster invite advert intervention multifunctional useful object - poster/shirt scarf/invitation
  • 19. alternatives
  • 20. billboard radio television magazine advertising sandwich board publicity stunt
  • 21. budget
  • 22. How much do you want to spend? How will you generate the income? Will you sell it and if so for how much?
  • 23. reproductions or actual work
  • 24. mass production v limited edition
  • 25. some deadlines
  • 26. initial designs design agreed negotiating a printer generating content - photographs text final artwork signing off artwork -
  • 27. printing collating - compiling building a mailing list publishing/posting selling and distribution collecting and redistribution of income from sales
  • 28. - decide on what you want the catalogue to do for you. basically - to summarise - make sure that the chosen design fulfils your needs. - ensure that the people you want to see the catalogue get a copy.

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