Catalogue What 09

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seminar - what is can a catalogue be

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Catalogue What 09

  1. 1. catalogue
  2. 2. catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations
  3. 3. some questions
  4. 4. do you need a catalogue?
  5. 5. if yes - why?
  6. 6. reasons publicity information celebration token of remembrance reference art
  7. 7. what do you want it to do?
  8. 8. purpose/function money fame inform promote generate interest advertise event
  9. 9. who is your/it's audience?
  10. 10. audience artists/designers the public collectors buyers friends and relatives college mailing list
  11. 11. what will it include?
  12. 12. image examples of work makers/artists studio/process other …..
  13. 13. text statements essays thanks
  14. 14. contact details address e mail web address blog my space phone
  15. 15. other logos advertising
  16. 16. A3, A4, A5 etc A4 folded etc etc etc scroll broadsheet postcards newspaper disc - memory stick web site format
  17. 17. can it do more than one job?
  18. 18. poster invite advert intervention multifunctional useful object - poster/shirt scarf/invitation
  19. 19. alternatives
  20. 20. billboard radio television magazine advertising sandwich board publicity stunt
  21. 21. budget
  22. 22. How much do you want to spend? How will you generate the income? Will you sell it and if so for how much?
  23. 23. reproductions or actual work
  24. 24. mass production v limited edition
  25. 25. some deadlines
  26. 26. initial designs design agreed negotiating a printer generating content - photographs text final artwork signing off artwork -
  27. 27. printing collating - compiling building a mailing list publishing/posting selling and distribution collecting and redistribution of income from sales
  28. 28. - decide on what you want the catalogue to do for you. basically - to summarise - make sure that the chosen design fulfils your needs. - ensure that the people you want to see the catalogue get a copy.

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