Catalogue what
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Catalogue what

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    Catalogue what Catalogue what Presentation Transcript

    • catalogue
    • catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations
    • some questions
    • do you need a catalogue?
    • if not - get on with your work?
    • or
    • if not - why?
    • if yes - why?
    • reasons publicity information celebration token of remembrance reference art
    • what do you want it to do?
    • purpose/function money fame inform promote generate interest advertise event
    • who is your/it's audience?
    • audience artists the public collectors friends and relatives college mailing list
    • reproductions or actual work
    • mass production v limited edition
    • what will it include?
    • image examples of work makers/artists studio/process other
    • text statements essays thanks
    • contact details address e mail phone web sites blog tweet
    • other logos advertising
    • A3, A4, A5 etc A4 folded etc etc etc scroll broadsheet postcards newspaper disc format
    • can it do more than one job?
    • poster invite advert intervention multifunctional useful object - book/shirt book/shelf
    • alternatives
    • web site billboard radio television magazine advertising sandwich board publicity stunt
    • budget
    • How much do you want to spend? How will you generate the income? How much will you sell it for?
    • some deadlines
    • initial designs design agreed negotiating a printer copy generating content - photographs final artwork signing off artwork - head of college
    • printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of income from sales
    • intention reasoning form/content timescale budget production distribution