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Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
Get Local: Extreme Local SEO Tactics
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Get Local: Extreme Local SEO Tactics

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Local SEO talk by Andre Marcelo-Tanner at Search Engine Marketing Conference 2009. October 2, 2009 InterCon Hotel Manila, Makati City, Philippines

Local SEO talk by Andre Marcelo-Tanner at Search Engine Marketing Conference 2009. October 2, 2009 InterCon Hotel Manila, Makati City, Philippines

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  • GOOD MORNING I'D LIKE TO START OFF 2 RESTAURANTS IN ALABANG, ABE'S AND MARCS ONE DOES LOCAL SEO LISTEN AND ILL ASK YOU AFTER AND YOU TELL ME WHAT THE HECK IS LOCAL SEO? THESE 5 POINTS
  • WHAT IS LOCAL SEO? SEARCHED FOR POULTRY IN MANDALUYONG THAT IS A LOCAL SEARCH
  • HERE'S LOCAL SEARCH RESULTS FOR THE INTERCON MANILA #3 SEE THE BUSINESS NAME ETC IT THINKS IM IN MANDALUYONG GEO CODING IS WRONG
  • QUICK PLUG OPEN STREET MAP IS THE WIKIPEDIA OF ONLINE MAPS IMO BEST MAP OF THE PHILIPPINES
  • GOOGLE IS GOING LOCAL THEY WANT YOU TO FIND WHAT YOU ARE LOOKING FOR
  • MORE AND MORE PEOPLE ARE USING LOCAL SEARCH SEARCH ENGINES ARE BECOMING BETTER WHY USE YELLOW PAGES?
  • ONLINE AD SPENDING IS INCREASING, HIGH ROI, HIGH CTR, TARGETTED FACE BOOK IS USING IT, NOT SO EFFECTIVE LOCAL ADWORDS MUCH MORE EFFECTIVE
  • BE FIRST GET IN NOW! WHY WAIT? SOMEONE ELSE WILL DO IT IF YOU DONT
  • ITS FREE ITS NOT HARD TO DO IF YOU CAN DO FACEBOOK, IF YOU CAN DO TWITTER, HOW HARD IS TO SUBMIT DIRECTORY LISTINGS? GET IN NOW
  • LETS LOOK AT SOME EXAMPLES TO SEE HOW LOCAL SEO WORKS RESTAURANTS IN TAGUIG NOTICE RESTAURANTS IN THE NAME ABE'S RESTAURANT
  • JAPANESE RESTAURANTS IT THINKS IM MANDALUYONG KEYWORD IN NAME RESULTS CLOSEST TO MANDALUYONG CENTER
  • NOW HOW TO DO LOCAL SEO, YOU MIGHT WANT TO WRITE THIS DOWN ADDRESS FORMAT HCARD AND MICROFORMATS
  • USE KEYWORDS IN BUSINESS LISTINGS MAKES IT RELEVANT EASIER TO FIND
  • LIST EVERYWHERE MAJOR GENERAL IYP DIRECTORIES MINOR VERTICAL, CATEGORY SPECIFIC SITES THE MORE THE BETTER IGNORE THE SPAM SITES
  • HERE'S A BLOG POST ABOUT SONYA'S GARDEN, IT MENTIONS THE BUSINESS INFORMATION FORUM POSTS FACEBOOK TWITTER RELATED WEBSITES
  • GET REVIEWED DONT FAKE IT PEOPLE ARE SMART, ATLEAST MOST ARE NEGATIVE REVIEWS MAKE IT REAL
  • GO TO GOOGLE MAPS MY MAPS LOCATE SAVE THE POINT MAKE IT PUBLIC
  • UPLOAD PICTURES PANORAMIO TAKE PG13 VIDEO UPLOAD TO YOU TUBE PUT YOUR BUSINESS INFO ON ALL
  • EXTREME BEWARE ITS FUN!
  • LEGALLY CHANGE YOUR BUSINESS NAME A LOT OF BUSINESS NAMES DONT HAVE KEYWORDS
  • OLD YELLOW PAGE STRATEGY DIRECTORIES LIST ALPHABETICALLY EXAMPLES: AAP – AUTOMOBILE ASSOCIATION OF THE PHILIPPINES
  • GET AN ADDRESS NEAR THE CITY CENTER PO BOX RENT A MAILBOX NOT SO IMPORTANT AS BEFORE BASICALLY GOOGLE TRIES TO LIST BUSINESSES NEAR TO YOUR CITY OR WHERE YOU SEARCH MAY CHANGE TO RELY ON OTHER FACTORS
  • HERE'S A FUN ONE IF YOU HAVE A FRIEND IN GOVERNMENT GET YOUR STREET RENAMED
  • SETUP A REVIEW COMPUTER AT YOUR BUSINESS OFFER A BIT OF INCENTIVE DONT BUY THE REVIEWS!
  • SO WHATS IN STORE FOR THE FUTURE? SEARCH ENGINES ARE JUST GOING TO GET BETTER THEY WANT YOU TO FIND WHAT YOU ARE LOOKING FOR
  • RICH SNIPPETS GOOGLE WANTS BUSINESSES AND WEBSITES TO TELL THEM THE IMPORTANT INFORMATION MICROFORMATS, RDFA DISPLAY MORE RELEVANT INFORMATION
  • GEO CONTENT FACE BOOK TWITTER GEO TAGS GOOGLE MAPS / PAGES
  • RECENTLY LAUNCHED GOOGLE PAGES A BIT OF CONTROVERSY GOOGLE BUSINESS PROFILE PAGES NOT CRAWLED, BUT CAN BE INDEXED
  • SO ARE YOU LOCAL WE ALL ARE IN SOME WAY, OUR NEIGHBORHOOD, OUR PEERS, OUR INDUSTRY PLEASE KEEP DONATING TO RED CROSS
  • BACK TO MY QUESTION ABE'S AND MARC RESTAURANT COME UP AND TELL ME, TELL ME WHY?
  • Transcript

    • 1. Get Local: Extreme Local SEO Tactics Andre Marcelo-Tanner Enthropia, Inc. http://www.enthropia.com.ph/ <ul><li>Local SEO?
    • 2. What can Local SEO do for my business?
    • 3. How can I take advantage of Local SEO?
    • 4. What do you mean by Extreme?
    • 5. Where is Local SEO going? </li></ul>
    • 6.  
    • 7.  
    • 8.  
    • 9. Traditional VS LOCAL SEO Websites BUSINESSES Inbound links CITATIONS Content Relevance LOCATION PROMINENCE Anchor Text BUSINESS NAME / ADDRESS Keywords KEYWORDS
    • 10. What about ME? <ul><li>Google is going LOCAL </li></ul>
    • 11. What about YOU? <ul><li>Local Search Increasing </li></ul>40% OF ALL SEARCHES HAVE LOCAL INTENT
    • 12. What about My Business? <ul><li>More Local Online Ad Spending </li></ul>
    • 13. Why Bother? <ul><li>The Early Bird Gets The Worm </li></ul>
    • 14. IT'S FREE <ul><li>FREE DIRECTORIES!
    • 15. FREE LISTINGS!!
    • 16. FREE LEADS!!! </li></ul>
    • 17.  
    • 18.  
    • 19. General Local SEO Tips <ul><li>Use the standard address format Google uses for listings.
    • 20. Use hCard Microformat.
    • 21. hReview, hEvent - microformats.org </li></ul>
    • 22. CIBO (CIBO, INCORPORATED) 1/L Power Plant Mall Rockwell Drive Corner Estrella Street Rockwell Center Makati Metro Manila Phone: +63(2)8952921 Primary Category: Restaurants CIBO Italian Restaurant (CIBO, INCORPORATED) 1/L Power Plant Mall Rockwell Drive Corner Estrella Street Rockwell Center Makati Metro Manila Phone: +63(2)8952921 Primary Category: Restaurants, Italian General Local SEO Tips <ul><li>Use Keywords in your business listing. </li></ul>
    • 23. General Local SEO Tips <ul><li>List in every major and minor directory. </li></ul>and more!
    • 24. General Local SEO Tips <ul><li>Get CITATIONS from local blogs, websites. </li></ul>
    • 25. General Local SEO Tips <ul><li>Get REAL reviews from review sites, blogs. </li></ul>
    • 26. General Local SEO Tips <ul><li>Create a Google Map for your business. </li></ul>
    • 27. General Local SEO Tips <ul><li>Upload Pictures to Panoramio.
    • 28. Upload a Video to YouTube. </li></ul>
    • 29. Local SEO Tips for your Website <ul><li>Include City / Keyword Variations in Title Tag
    • 30. Use keyword rich content to describe your other services and locations.
    • 31. List your address in the footer of all your pages.
    • 32. Include Map, Images, Videos.
    • 33. Do traditional SEO
    • 34. Get a .COM.PH, or host locally. </li></ul>
    • 35.  
    • 36. Extreme Local SEO <ul><li>Change your actual business name to include keywords </li></ul>
    • 37. Extreme Local SEO <ul><li>Change your business name so the first letter is higher alphabetically </li></ul>
    • 38. Extreme Local SEO <ul><li>Get an address near the city center </li></ul>
    • 39. Extreme Local SEO <ul><li>Have your street renamed to include a keyword. </li></ul>
    • 40. Extreme Local SEO <ul><li>Setup a computer at your business where customers can rate your business online. </li></ul>
    • 41. Local: The Final Frontier <ul><li>Local Search Improvements </li></ul>
    • 42. Local: The Final Frontier <ul><li>Richsnippets – Microformats, RDFa </li></ul>
    • 43. Local: The Final Frontier <ul><li>Geo Content / Geo Tags </li></ul>
    • 44. Local: The Final Frontier <ul><li>Google Pages </li></ul>
    • 45. Are you Local? Please Donate
    • 46. ANDRE.COM.PH Andre Marcelo-Tanner Enthropia Inc. LOCAL SEO

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