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Design innovation

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  • 1. So Elegant and So Obvious – This is “Thinking Outside the Box” – Design Innovation
    • The Royal College of Art's graduate show has opened, and this year, the show-stopper was a plug. Min-Kyu Choi impressed every passer by with his neat, apparently market-ready plug that folds down to the width of an Apple MacBook Air. "The MacBook Air is the world's thinnest laptop ever. However, here in the UK , we still use the world's biggest three-pin plug," says Choi.
    • Choi's plug is just 10mm wide when it is folded. To unfold it, the two live pins swivel 90 degrees, and the plastic surround folds back around the pins so the face of the plug looks the same as a standard UK plug. The idea produced a spin off, too. Choi created a multi-plug adaptor, a compact standard plug sized unit with space for three folded plugs to slot in, as well as one that charges USB devices.
    • It's so plausible and so obvious a product that it should produce a few red faces; how many more years were we going to attach our palm sized mobiles and wafer thin laptops to an object that's barely been touched since its first design in 1946. Choi picked an everyday product that most other designers find too mundane to dabble with and drastically improved it - exactly the kind of thinking that we should be celebrating right now.  
  • 2. So Elegant and So Obvious – This is “Thinking Outside the Box” – Design Innovation