Linked in


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Linked in

  1. 1. Linked<br />MCM 354<br />By: KhaledZaatarah<br />Riem Al Azem<br />
  2. 2. Linked-in Profile<br />Sector: Social Networking<br />Founded: December 2002; launched May 2003<br />Business Model: LinkedIn is currently free, but anticipates a hybrid model of subscriptions and ads. Company is positioned as the leading site for business networking – founder believes strongly that business and dating networks don't mix.<br />
  3. 3. Linked-in Profile<br />Competitors: The business-focused social networking sites are:<br />Visible Path<br />Ryze<br />eCademy<br />ZeroDegrees<br /><br />Spoke Software<br />
  4. 4. Linked-in Profile<br />Founder: Reid Hoffman<br />Hoffman was born in Standford, California.He graduated from Standford University in 1990. <br />Hoffman co-founded LinkedIn in 2003. He was LinkedIn’s founding CEO for the first four years before becoming Chairman and President.<br />
  5. 5. Linked-in Profile<br />CEO: Jeff Weiner<br />Weiner attended the Wharton School, University of Pennsylvania, Bachelors of Science in Economics.<br />Jeff Weiner is the CEO of LinkedIn.<br />
  6. 6. Membership<br />With 100 million users, LinkedIn is ahead of its competitors Viadeo and XING.<br />The membership grows by a new member approximately every second.<br />In 2011, up to date, the service has 44 million users in the US and 56 million outside. <br />
  7. 7. Features<br />One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections.<br />Users can invite anyone (whether a site user or not) to become a connection. However, if the recipient of an invitation selects "I don't know", this counts against the person inviting them.<br />The feature LinkedIn Answers, similar to Yahoo! Answers, allows users to ask questions for the community to answer.<br />
  8. 8. Features<br />This list of connections can then be used in a number of ways:<br />A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.<br />It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.<br />Employers can list jobs and search for potential candidates.<br />Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.<br />Users can post their own photos and view photos of others to aid in identification.<br />Users can now follow different companies and can get notification about the new joining and offers available.<br />Users can save (i.e. bookmark) jobs which they would like to apply for.<br />
  9. 9. The strengths and weaknesses of the LinkedIn approach to relationships<br />Strengths<br />LinkedIn is much better for building professional relationships and for general networking, because it allows its users to have much more control over "their" content. <br />You see 3 degrees of separation<br />The LinkedIn Answers is a great way to find your audience, and participate in discussions<br />
  10. 10. The strengths and weaknesses of the LinkedIn approach to relationships<br />Weaknesses<br />It’s tough to broadcast messages to groups in LinkedIn, or to make messages viral<br />The relationships will be very direct and personal.<br />It would be harder to make friends over LinkedIn<br />
  11. 11. Differences Between Facebook / LinkedIn<br />If you get a friend request on Facebook from someone you don't recognize, your initial assumption is that somebody wants to look at your profile and get a longer list of "friends" that they don't actually know. <br />The result is that most people use LinkedIn as a public face, and use Facebook for people whom they actually know - friends and family alone.<br />
  12. 12. LinkedIn compared to traditional social networking websites<br />Anybody who has an account in LinkedIn would know that there is a more professional atmosphere in the site compared to that of Facebook or any social networking website, which is based on a personal networking concept. <br />Facebook and LinkedIn are both “social networking” sites, but Facebook is more “social” and LinkedIn is more “networking”. <br />So while Facebook has it’s place for social, LinkedIn and Twitter will continue to drive networking.<br />
  13. 13. LinkedIn compared to traditional social networking websites<br />
  14. 14. LinkedIn compared to traditional social networking websites<br />Social Networking Vs. Professional Networking<br />Social networking is a phenomenon primarily used for making friends and new relationships. <br />On the other hand, professional networking sites are utilized solely for business purposes where companies post information about themselves and professionals post their profiles. <br />FaceBook and Twitter are perfect examples of social networking sites, LinkedIn is a good example of a professional networking site.<br />
  15. 15. What is the most trustworthy networking site?<br />Facebook is now improving their security and privacy settings to improve their management of your relationships and identity, however, there has been a lot of spam and hacking going around recently.<br />Based on our experience we believe LinkedIn is the most trustworthy networking site in managing relationships and identity as you can't add anyone to your network unless you answer a question related to your connection. <br />
  16. 16. What is the most trustworthy networking site?<br />LinkedIn security pop-up.<br />In LinkedIn you can customize it so only people that know your email address can add you and not random people. <br />
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  18. 18. Shares<br />Share prices of LinkedIn doubled in the second day from 50$ to 103.28$<br />LinkedIn is one of the first social networks on the public<br />
  19. 19. Business model of LinkedIn<br />LinkedIn’s basic memberships are free.  It charges users on the freemium mode for upgraded services. <br />It offers services such as connecting with new people, sharing messages and comments free of charge while it charger a premium for advanced features and functionalities such as contacting users through InMail.<br /> <br />Linkedin is publicly held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions.<br />
  20. 20. Business model of LinkedIn<br />
  21. 21. Web marketing plan of LinkedIn<br />Linkedin is a professional social networking site that permits individuals to sign up and create a personal profile that somewhat resembles a resume. <br />It also has a where companies can create their own company profiles to be listed in the LinkedIn Company Directory. <br />This profile could be used for networking, finding jobs, or staying in touch with old friends or colleagues. <br />Now, in addition to the personal profiles, companies can build their own profile page broadcasting their areas of specialization, location, number of employees, new hires, website, etc.<br />
  22. 22. Web marketing plan of LinkedIn<br />The well-designed and well-executed linkedin marketing plan is increasing the success of the B2B social network.<br /> Effective planning is the key to Sustainable Competitive Advantage (SCA). The clicks only website allows members to maintain a list of people whom they have a level of relationship with called Connections. <br />These connections provide an interactive and two-way communication. They can be used to find jobs, people and business opportunities recommended by others. It also offers the “pull” approach, where employers can list jobs and attract for potential candidates<br />
  23. 23. Web marketing plan of LinkedIn<br />
  24. 24. LinkedInVideo<br />
  25. 25. Social List<br /><br />