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Discovery Day 2014: CAD
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Discovery Day 2014: CAD

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How to use Photoshop and Design Thinking to create a Mood Board for Monsoon (a leading high street retailer) for Spring/ Summer 2016. …

How to use Photoshop and Design Thinking to create a Mood Board for Monsoon (a leading high street retailer) for Spring/ Summer 2016.

www.DDCAD.blogspot.co.uk

Content created for the 2014 Discovery Day for the department of Design, Fashion and Business, University of Manchester.

Published in: Design, Art & Photos, Technology
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Transcript

  • 1. Design with Photoshop Mood Boards for Fashion Design
  • 2. Create a Mood Board that will inspire the designers at Monsoon for Spring/ Summer 2016
  • 3. The Mood Board Photoshop Skills Mood Board Creation Next Steps
  • 4. – Garner & McDonagh-Philp (2001) “Mood boards are a collection of visual images (e.g. photographs, material samples) gathered together to represent an emotional response to a design brief”
  • 5. “Designers may use [Mood Boards] to communicate intangible and abstract emotions such as happiness, sadness, and calm. [Mood Boards] can also be an internal process for designers to support them in clarifying and interpreting their own understanding of the design brief and the wider implications of the design project.” – McDonagh et al. (2002)
  • 6. Images Art Clothes from Monsoon’s collection Random inspirational images Text Inspirational Quotes Mission Statements
  • 7. Does it make you Feel like you want the brand to Feel Is it Clear? Does it have a Wide Range of content?
  • 8. The Mood Board Photoshop Skills
  • 9. Insert Images Resize/ Rotate Layers Cut Out Elements Add Text
  • 10. The Mood Board Photoshop Skills Mood Board Creation
  • 11. TASK 1: What is the Monsoon Brand all about?
  • 12. Bohemien Adults Holiday Feminine Always Summer Colourful Vibrant Natural Textures & Colours Environmental Aware (nature loving)
  • 13. TASK 2: Summarise The Key Trends for Spring/Summer 2016 Past Modern Eco Active Soft Pop Deep Summer
  • 14. Fashion Trends Brand Image Communicated Feelings
  • 15. Find a collection of Images and Text that you can use to Communicate Monsoon’s brand. Image Collections on Website Save all to a folder
  • 16. TASK: Using Photoshop, create a Mood Board for Monsoon
  • 17. TASK 1: Stand up and move to a different computer, put a sticky note on the screen to describe what you think is being communicated TASK 2: Move back to your desk, read the note. How would you improve your mood board?
  • 18. The Mood Board Photoshop Skills Mood Board Creation Next Steps
  • 19. GIMP GNU Image Manipulation Program http://www.gimp.org
  • 20. GIMP http://sixrevisions.com/graphics- design/gimp_video_tutorials/ Phototshop http://mashable.com/2010/04/11/youtube- photoshop-tutorials/
  • 21. The End Mood Boards for Fashion Design
  • 22. Admin Stuff
  • 23. Dr Chris Parker christopher.parker@manchester.ac.uk www.UserGeneratedDesign.co.uk
  • 24. Garner, S. & McDonagh-Philp, D., 2001. Problem Interpretation and Resolution via Visual Stimuli: The Use of “Mood Boards” in Design Education. International Journal of Art Design Education, 20(1), pp.57–64. McDonagh, D., Bruseberg, A. & Haslam, C., 2002. Visual product evaluation: exploring users’ emotional relationships with products. Applied Ergonomics, 33(3), pp.231–240

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