CHARACTERISTICS OF VGI STAKEHOLDERS Christopher J. Parker www.UserGeneratedDesign.co.uk
OUTLINE <ul><li>Introduction </li></ul><ul><li>Methodology </li></ul><ul><li>Characteristics of Stakeholders </li></ul><ul...
1 INTRODUCTION <ul><ul><li>Need to understand Stakeholders to understand usability (Gould, Lewis 1985, ISO 1998, Tulloch 2...
2 METHODOLOGY <ul><li>15 respondents sourced from all stakeholder categories </li></ul><ul><li>Semi structured interviews ...
2 DIFFERENT FORMS OF STAKEHOLDER  (COOTE, RACKHAM 2008) <ul><li>Consumers </li></ul><ul><ul><li>“ A Person who make a deci...
3 Usability Profiles: <ul><ul><li>Need to understand Stakeholders to understand usability (Gould, Lewis 1985, ISO 1998, Tu...
Usability Profiles: CONSUMERS <ul><li>Desire ‘completeness’ </li></ul><ul><li>Chose product to facilitate activities </li>...
Usability Profiles: S PECIAL INTEREST MAPPING GROUPS <ul><li>Enjoy freedom with data </li></ul><ul><li>Producing something...
Usability Profiles: COMMUNITIES <ul><li>Enjoy freedom </li></ul><ul><li>Utilise their projects map </li></ul><ul><li>Commu...
Usability Profiles: PROFESSIONALS <ul><li>Need data sets to be ‘complete’ across their entire work area. </li></ul><ul><li...
4 CONCLUSION <ul><li>There are salient differences between stakeholder groups' perceptions </li></ul><ul><li>VGI has a gre...
5 FUTURE RESEARCH <ul><li>2 further studies in my PhD focusing on the consumer use of VGI  </li></ul><ul><ul><li>Differenc...
www.UserGeneratedDesign.co.uk
REFERENCES <ul><li>COOTE, A. and RACKHAM, L., 2008. Neogeography Data Quality - is it an issue?  AGI Geocommunity '08,  23...
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Characteristics Of VGI Stakeholders

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The general characteristics of ‘Volunteered Geographic Information’ (VGI) stakeholders in terms of their perceived utility of VGI. The characteristics presented here are selected attributes from a much wider exploratory study into the VGI user terrain and stakeholder value perceptions of VGI.

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  • http://www.usergenerateddesign.co.uk Christopher J. Parker
  • Characteristics Of VGI Stakeholders

    1. 1. CHARACTERISTICS OF VGI STAKEHOLDERS Christopher J. Parker www.UserGeneratedDesign.co.uk
    2. 2. OUTLINE <ul><li>Introduction </li></ul><ul><li>Methodology </li></ul><ul><li>Characteristics of Stakeholders </li></ul><ul><li>Conclusion </li></ul><ul><li>Future Research </li></ul>
    3. 3. 1 INTRODUCTION <ul><ul><li>Need to understand Stakeholders to understand usability (Gould, Lewis 1985, ISO 1998, Tulloch 2008) </li></ul></ul><ul><ul><ul><li>Who they are </li></ul></ul></ul><ul><ul><ul><li>How do they interact </li></ul></ul></ul><ul><ul><ul><li>What are their motivations </li></ul></ul></ul><ul><ul><ul><li>User requirements </li></ul></ul></ul><ul><li>To better understand what VGI actually is (Elwood 2008, Crampton 2008, Livingstone 1992) </li></ul>
    4. 4. 2 METHODOLOGY <ul><li>15 respondents sourced from all stakeholder categories </li></ul><ul><li>Semi structured interviews </li></ul><ul><li>In depth analysis with NVivo 8 </li></ul><ul><ul><li>Analysed transcripts for 208 salient themes </li></ul></ul><ul><ul><li>Compared stakeholder groups against one another </li></ul></ul><ul><ul><li>Creation of a Rich Picture from results </li></ul></ul>
    5. 5. 2 DIFFERENT FORMS OF STAKEHOLDER (COOTE, RACKHAM 2008) <ul><li>Consumers </li></ul><ul><ul><li>“ A Person who make a decision to use a product or service for personal use” </li></ul></ul><ul><li>Special Interest Mapping Groups </li></ul><ul><ul><li>“ Individuals who come together to collaboratively achieve some shared mapping goal” </li></ul></ul><ul><li>Local Communities </li></ul><ul><ul><li>“ Local people who have a common desire to protect and improve their local area” </li></ul></ul><ul><li>Professionals </li></ul><ul><ul><li>“ Stakeholders who are employed by organisations that use geographic data to perform their business activities, whether to analyse, report, navigate or otherwise maintain systems.” </li></ul></ul>
    6. 6. 3 Usability Profiles: <ul><ul><li>Need to understand Stakeholders to understand usability (Gould, Lewis 1985, ISO 1998, Tulloch 2008) </li></ul></ul>
    7. 7. Usability Profiles: CONSUMERS <ul><li>Desire ‘completeness’ </li></ul><ul><li>Chose product to facilitate activities </li></ul><ul><li>Utilise end products of Traditional and Neogeographic projects </li></ul><ul><li>Apply personal requirements to all products </li></ul><ul><li>All have unique requirements and preferences </li></ul>
    8. 8. Usability Profiles: S PECIAL INTEREST MAPPING GROUPS <ul><li>Enjoy freedom with data </li></ul><ul><li>Producing something unique to their product </li></ul><ul><li>‘ communist’ organisation in all members have the same voice </li></ul><ul><li>Work towards a greater goal AND own goals in projects </li></ul><ul><li>Like benefiting others </li></ul><ul><li>Strong bias towards their map product. </li></ul>
    9. 9. Usability Profiles: COMMUNITIES <ul><li>Enjoy freedom </li></ul><ul><li>Utilise their projects map </li></ul><ul><li>Community focused </li></ul><ul><li>Co-operate any agencies to achieve their goals </li></ul><ul><li>No express product development for externals </li></ul>
    10. 10. Usability Profiles: PROFESSIONALS <ul><li>Need data sets to be ‘complete’ across their entire work area. </li></ul><ul><li>Motivation of using data is increasing business position </li></ul><ul><li>Either VGI focused or PGI focused </li></ul><ul><li>Both groups affected by external influences </li></ul><ul><li>VGI offers a ‘mind of the user’ </li></ul>
    11. 11. 4 CONCLUSION <ul><li>There are salient differences between stakeholder groups' perceptions </li></ul><ul><li>VGI has a great potential to add value when it fills holes in ‘proprietary maps’ </li></ul><ul><li>People have an emotional connection with helping others through contribution (e.g. Haiti Map) and sharing experiences </li></ul><ul><li>Important aspects for stakeholder usability extends beyond ‘does it do X and Y’ and into ‘human factors’ </li></ul>
    12. 12. 5 FUTURE RESEARCH <ul><li>2 further studies in my PhD focusing on the consumer use of VGI </li></ul><ul><ul><li>Differences between perceptions of VGI and PGI as concepts </li></ul></ul><ul><ul><li>What is the added value to ‘professional generated information’ by including VGI? </li></ul></ul><ul><ul><li>Further illustrate the strengths and weakness in VGI and PGI </li></ul></ul>
    13. 13. www.UserGeneratedDesign.co.uk
    14. 14. REFERENCES <ul><li>COOTE, A. and RACKHAM, L., 2008. Neogeography Data Quality - is it an issue? AGI Geocommunity '08, 23-25 September 2008 2008, Association for Geographic Information (AGI). </li></ul><ul><li>CRAMPTON, J.W., 2008. Cartography: maps 2.0. Progress in human geography, 33 (1), 91-100. </li></ul><ul><li>ELWOOD, S., 2008. Geographic Information Science: new geovisualisation technologies emerging questions and linkages with GIScience research. Progress in human geography, 33 (2), 256-263. </li></ul><ul><li>GOULD, J.D. and LEWIS, C., 1985. Designing for usability: key principles and what designers think. Communications of the ACM, 28 (3), 300-311. </li></ul><ul><li>ISO, 1998. ISO 9241-11:1998. Ergonomic requirements for offce work with visual display terminals (VDT)s - Part 11 Guidence on usability. ISO edn. ISO. </li></ul><ul><li>LIVINGSTONE, D.N., 1992. In defence of situated messiness: geographical knowledge and the history of science. GeoJournal, 26 (2), 228-229. </li></ul><ul><li>TULLOCH, D.L., 2008. Is VGI participation? From vernal pools to video games. GeoJournal, 72 , 161-171. </li></ul>
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