Pitch Presentation

David Johnson, Sarah Bowers & Kyra Bouttell

We are pitching a short film idea to be about 3 – 5 minutes long.

Genre – Fantasy – Chick Flick

Basic Plot – A Modern Day Cinderella

Comparative Texts
Wild Child / St.Trinians / A Cinderella Story / Mean Girls / Clueless / Angus, Thongs & Perfect Snogging.

Where will it be seen?
DVD Extra consideration for Mean Girls 2.

How is it going to be marketed?
Posters at short film festivals, on the internet, at the Mean Girls 2 premiere? And through a website e.g. www.virginshorts.com and many more

Audience Profile

Audience Research Evidence
Most of our audience enjoyed comedy/fantasy, and the idea of a ‘chick flick’ as our audience is mainly teenage girls. Films such as ‘Mean Girls’ were a favourite with our audience, and our modern day Cinderella would be similar to this.
87% liked chick flicks
79% liked fantasy, fairytale films

Audience Research Evidence
The audience can relate to the characters like for example the minor male audience watching the film can relate to the prince and aspire to be him.
We asked 100 boys who would consider watching this film and 38 said they would.
The female audience can aspire to be Cinderella.
We asked 100 girls who would consider watching this film and 91 said they would.

Thank you for listening.

http://davidjohnson-a2.blogspot.com	6
http://kyramediablog.blogspot.com	4
http://sarahbowersa2.blogspot.com	1
http://kyramediablog.blogspot.co.uk	1
http://davidjohnson-a2.blogspot.co.uk	1

Pitch Presentation

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