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Re-Design Your Brand To Be KICK-ASS

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When re-designing a Brand, follow these 6 steps to ensure it's KICK-ASS.

When re-designing a Brand, follow these 6 steps to ensure it's KICK-ASS.

More in: Business , Design
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Transcript

  • 1. AS S Y H RIE GU TO HIS AT S T E GR
  • 2. MAKE SUR E YOUR BRAND HAS A N AWESOME ONE
  • 3. BE ABLE T PASSIONA O CONVEY TELY & CO IT NVINCING LY
  • 4. DON’T LET OTHERS TELL IT FOR YOU
  • 5. ALLY NYOUR SPECI TITIO E E COMP
  • 6. YOUR STORY WILL DRIVE KEY BUSINESS DECISIONS
  • 7. ENSURE CONSIST IT HAS C ENCY & CLARITY, HARACT ER
  • 8. MOST ENSU OF ALL, RE TH AT IT ’S...
  • 9. MOST ENSU OF ALL, RE TH AT IT ’S...
  • 10. HEY JOE, HOW ARE THE KIDS?
  • 11. WHO THE F*** ARE YOU?
  • 12. HO AT E W WH OS IN ER TH ST FF OW ERE TO O KN INT AS TO N ET E A AND H G V R HA UR B YO
  • 13. THIS WILL HELP YOU IDENTIFY M OPPORTU NITIES AND TAP INTO THE
  • 14. DON’T TO EV TRY TO S ERYON ELL E
  • 15. SP ECIALIZE AND NEEDS PIN POINT THEIR
  • 16. IER RY AS TO IT E R S ND YOU M FI Y HE ’LL NVE O T OU CO T Y O ECTLY T R DI
  • 17. WHEN YOU DO, SPEAK THEIR LANGUAGE
  • 18. HEM. E T E.. INC U’R NV YO CO AT TH
  • 19. HEM. E T E.. INC U’R NV YO CO AT TH
  • 20. WHEN YOU KNOW YO YOU CAN CONNECT T UR CUSTOMERS O THEIR CULTURE
  • 21. TAIL MES OR YOU SAGE R K S TO EY BR THAT AND CULT URE
  • 22. NECT Y CONND FULL BRA CESS OUR U SUCTURE Y CE YO CUL MBOL ON EIR L SY TH A CULTURA TO MES BECO
  • 23. THINK FOR THE DESIGN CULTURE
  • 24. THINK THE BUSINES FOR SCULTURE
  • 25. IR K... HE HIN OT DT T T AN EC E NN TUR CO UL C
  • 26. IR K... HE HIN OT DT T T AN EC E NN TUR CO UL C
  • 27. OR UM TLY E H EN Y US LIG ITT TO TEL W IN TO BE IS
  • 28. IF YOUR BRAND IS WITTY YOU’RE FUNNY, APPROPRIATE, AND COOL
  • 29. ENSURE FEEL TH YOUR CUST EY ARE OMERS IN ON T HE JOKE
  • 30. EN THE BRAND IT WILL HEIGHT THEM EXPERIENCE FOR
  • 31. IT WILL MAKE THEM FEEL FUNNY, APPROPRIATE, AND COOL TO ASSOCIATE WITH YOUR BRAND
  • 32. THIN K OL D SP ICE
  • 33. THINK GE ICO
  • 34. BE FUNNY AND...
  • 35. BE FUNNY AND...
  • 36. UR YO GO TO LO ACK ND’S B A BR
  • 37. YOUR LOGO SHOULD BE KNOWN FOR IT’S VARIETY
  • 38. A STA THE C TIC LOGO REATI SLOW VE JU S ICES
  • 39. IT’S OK TO LET YOUR MARQUE ADAPT FOR DIFFERENT SITUATIONS
  • 40. THE K THAT EY IS T IN DI IT’S RE O ENSU FFER COGN RE ENT F IZED ORM S
  • 41. LIKE ABSOLUT VODKA
  • 42. YOU KNOW WHAT BRAND THIS IS
  • 43. IT’ S... KN OW YOU
  • 44. IT’ S... KN OW YOU
  • 45. IN TEGRATE DESIGN INTO YOUR OVERALL BRAND
  • 46. USE IT TO YOURSELF DIFFERENTIATE FROM THE COMPETIT ION
  • 47. NOT JUST THE DESIGN OF YOUR LOGO
  • 48. NOT JUS OF YOUR T THE DESIGN OR SERV PRODUCTS ICES
  • 49. THAT NCE ICHE ERIE TIC N D EXP STHE BRAN N AE IQUE ATE A A UN CRE TES CREA
  • 50. BE LIKE
  • 51. BE...