Business research presentation

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This is Business Research about some famous service providers in the UK

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Business research presentation

  1. 1. Business Research MethodsMembersAlexAmberAnthonyEsrefKyoheiMichelleMemberKyohei Kiyota
  2. 2. Is the marketing of products/services of firms intelecommunication industry important ininfluencing customers to buy products/services?Secondary Data is selectedImportance of marketingMarketing strategy& Date analysisCase study/Report (BT, Virgin and Vodafone)Introduction
  3. 3. Providing opportunities that exceed consumersexpectationsDemand for mobile services has risen from 16% to86%(2000-2011)Broadband companies are focusing on satisfyingmore than one needThe importance of marketing
  4. 4. Changing IndustryAdvertising and TargetingPositioning and PricingMarketing strategy
  5. 5. 61% market shareInnovative companyMultiple products and services(TV,Broadband,Phone)Latest project (your view)Mix of marketing strategiesBT
  6. 6. Virgin Media was founded in 2006; Company operates underthe Virgin Group Inc.Virgin Media has a wide range of marketing techniques toincrease their market share.In 2010, the company spent about £170m on advertisingactivity in the UK includes TV, press, magazines, outdoorposters and taxi sides, all featuring our distinctive logo.Virgin Media
  7. 7. The aim is to raise the awareness of new productdevelopments and new services that Virgin MediaprovidesIn the first three months, the company recorded 200mviews on the video-on-demand content. Also, thereare 2.6m views on Virgin Media Movie channels.They have generated £75.9m net income in that year.Virgin Media
  8. 8. New Strategy” A more valuable Vodafone”Strong result between emerging and new marketMassive capital performance(free cash flow £7.0 billion)Larger market share in EuropeBroad range of channels for customers(2.200 stores)World’s largest mobile communicationVodafone
  9. 9. Financial analysisRevenue(£bn)0102030405020.1445.9in 2011Mobile Market (UK)0%20%40%60%80%100%26.7 21.1 25.5in 2011
  10. 10. What the main points did we talk about the topicWhy we used the secondary data and case studyThe limitations of the methods we adoptedConclusion
  11. 11. Thank you for listening

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