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This is Business Research about some famous service providers in the UK

This is Business Research about some famous service providers in the UK

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Business research presentation Business research presentation Presentation Transcript

  • Business Research MethodsMembersAlexAmberAnthonyEsrefKyoheiMichelleMemberKyohei Kiyota
  • Is the marketing of products/services of firms intelecommunication industry important ininfluencing customers to buy products/services?Secondary Data is selectedImportance of marketingMarketing strategy& Date analysisCase study/Report (BT, Virgin and Vodafone)Introduction
  • Providing opportunities that exceed consumersexpectationsDemand for mobile services has risen from 16% to86%(2000-2011)Broadband companies are focusing on satisfyingmore than one needThe importance of marketing
  • Changing IndustryAdvertising and TargetingPositioning and PricingMarketing strategy
  • 61% market shareInnovative companyMultiple products and services(TV,Broadband,Phone)Latest project (your view)Mix of marketing strategiesBT
  • Virgin Media was founded in 2006; Company operates underthe Virgin Group Inc.Virgin Media has a wide range of marketing techniques toincrease their market share.In 2010, the company spent about £170m on advertisingactivity in the UK includes TV, press, magazines, outdoorposters and taxi sides, all featuring our distinctive logo.Virgin Media
  • The aim is to raise the awareness of new productdevelopments and new services that Virgin MediaprovidesIn the first three months, the company recorded 200mviews on the video-on-demand content. Also, thereare 2.6m views on Virgin Media Movie channels.They have generated £75.9m net income in that year.Virgin Media
  • New Strategy” A more valuable Vodafone”Strong result between emerging and new marketMassive capital performance(free cash flow £7.0 billion)Larger market share in EuropeBroad range of channels for customers(2.200 stores)World’s largest mobile communicationVodafone
  • Financial analysisRevenue(£bn)0102030405020.1445.9in 2011Mobile Market (UK)0%20%40%60%80%100%26.7 21.1 25.5in 2011
  • What the main points did we talk about the topicWhy we used the secondary data and case studyThe limitations of the methods we adoptedConclusion
  • Thank you for listening