Marsh tincknell


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Marsh tincknell

  2. 2. SOCIALNOMICS – THE VIDEO <ul><li> </li></ul>
  3. 3. SOCIAL MEDIA – THE OPPORTUNITY <ul><li>Position yourself as an expert in your industry. </li></ul><ul><li>Interact with your customers. </li></ul><ul><li>Potentially huge reach. </li></ul><ul><li>BUT can also be very targeted. </li></ul><ul><li>Monitor how the public feels about your brand / company. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Searches within Twitter (or Twitter clients) </li></ul></ul>
  4. 4. SOCIAL MEDIA – THE OPPORTUNITY <ul><li>Search Engine Optimisation. </li></ul><ul><li>Customers expect companies to be in social media now. </li></ul><ul><li>Offline Media source stories/interviews from social media. </li></ul>
  5. 5. SOCIAL MEDIA – FIRST STEPS <ul><li>Know your business goals. </li></ul><ul><li>Consider social media as ONE PART of your overall marketing strategy. </li></ul><ul><li>Clarify your brand personality. </li></ul><ul><li>Develop strategy and plan – more likely to achieve results than “on the fly”. </li></ul><ul><li>Consider your competitors and/or brands you admire, and watch & learn. </li></ul>
  6. 6. SOCIAL MEDIA – KEYS TO SUCCESS <ul><li>Monitoring, testing, monitoring. </li></ul><ul><li>Integrate all your online marketing tools </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Social Media Platforms </li></ul></ul><ul><ul><li>Sharing Buttons </li></ul></ul><ul><ul><li>Embed YouTube Videos on your site </li></ul></ul><ul><li>Brand all social media in a similar way to ensure consistency. </li></ul>
  7. 7. SOCIAL MEDIA – KEYS TO SUCCESS <ul><li>Keep the “tone of voice” and “personality” consistent with your branding. (Eg Sunny Queen Egg) </li></ul>
  8. 9. SOCIAL MEDIA – KEYS TO SUCCESS <ul><li>Be Consistent </li></ul><ul><li>Listen, Interact – don’t just “lecture” eg Mari Smith </li></ul>
  9. 11. BLOGGING
  10. 12. BLOGGING – THE OPPORTUNITY <ul><li>Position yourself as an expert in your field and as a business leader. </li></ul><ul><li>Give your customers access to your skills and knowledge without always requiring “face time”. </li></ul><ul><li>Provide extra content that can be shared on Social Media Platforms such as Facebook and Twitter. </li></ul>
  11. 13. BLOGGING – THE OPPORTUNITY <ul><li>Help search engines find you – more online presence and updating regularly. </li></ul><ul><li>Drive traffic to your website. </li></ul><ul><li>Attract prospects. </li></ul>
  12. 14. BLOGGING – FIRST STEPS <ul><li>Why? Main goals / purpose. </li></ul><ul><li>Business Outcomes / Objectives </li></ul><ul><li>Who is your Target Audience? </li></ul><ul><li>Develop strategy </li></ul><ul><ul><li>How Often Will You Post? </li></ul></ul><ul><ul><li>When? What is most appealing time for your customers? </li></ul></ul><ul><ul><li>Just You or Members of Your Team? </li></ul></ul>
  13. 15. BLOGGING – FIRST STEPS <ul><li>Create your blog </li></ul><ul><ul><li>Part of your website or separate </li></ul></ul><ul><ul><li>Tools – Eg Wordpress / Blogger </li></ul></ul><ul><li>Content Plan & Calendar </li></ul><ul><ul><li>Consider seasonal / timely post topics </li></ul></ul><ul><ul><li>Consider key selling periods and quiet times </li></ul></ul><ul><ul><li>Have plan in place – can deviate if something more relevant appears. </li></ul></ul>
  14. 16. BLOGGING – FIRST STEPS <ul><li>What to Blog About? </li></ul><ul><ul><li>Answers to readers questions </li></ul></ul><ul><ul><li>Pictures / Photos (of products; people using products) </li></ul></ul><ul><ul><li>Videos (How To use your product; Reviews of useful products) </li></ul></ul><ul><ul><li>Facts or statistics </li></ul></ul><ul><ul><li>Tips and Tricks relevant to your product / industry </li></ul></ul><ul><ul><li>Lists (7 Steps to…; Top 10 ….) </li></ul></ul><ul><ul><li>News stories </li></ul></ul><ul><ul><li>Case Studies from existing clients / customers </li></ul></ul><ul><ul><li>Other? </li></ul></ul>
  15. 17. BLOGGING – KEYS TO SUCCESS <ul><li>Editorial Calendar – Consistent and Regular Posting. Ideally 2-3 times per week. </li></ul><ul><li>Keyword Rich Categories </li></ul><ul><li>Dedicate time to spread the word about your blog posts through social media </li></ul><ul><li>Monitor Statistics </li></ul><ul><li>Do your research – list of best blogs on range of topics. </li></ul>
  16. 18. BLOGGING – WATCH OUT FOR <ul><li>Blogging for blog’s sake – always keep customers in mind. </li></ul><ul><li>Hard sell. </li></ul><ul><li>Ignoring or abandoning blog. </li></ul>
  17. 19. FACEBOOK
  18. 20. FACEBOOK – THE OPPORTUNITY <ul><li>700 million Facebook users around the world. </li></ul><ul><li>11 million in Australia. </li></ul><ul><li>Australia is the 4 th most engaged audience on Facebook in the world. </li></ul><ul><li>68% of users return daily. </li></ul><ul><li>86% return at least weekly. </li></ul><ul><li>Australia is the #1 country in the world for time spent on Facebook. </li></ul><ul><li>Source: Paul Borrud, Facebook from the Face to Facebook Event, Brisbane, July 2011, as reported on Twitter by attendees. </li></ul>
  19. 21. FACEBOOK – THE OPPORTUNITY <ul><li>Over 30 billion pieces of content shared each month. </li></ul><ul><li>Connection – contact your community regularly and remind them of your presence. </li></ul><ul><li>Build on the KNOW – LIKE – TRUST theory. </li></ul><ul><li>Continually new opportunities – Facebook Places; Facebook Deals. </li></ul><ul><li>First you need a good page and engagement strategy. </li></ul><ul><li>Facebook Advertising </li></ul>
  20. 22. FACEBOOK – FIRST STEPS <ul><li>Set up personal profile. </li></ul><ul><li>Create Business Page. </li></ul><ul><ul><li>Fill in profile completely </li></ul></ul><ul><ul><li>Use your keywords </li></ul></ul><ul><ul><li>Use great photo. </li></ul></ul><ul><ul><li>Vanity URL </li></ul></ul><ul><li>Welcome Page </li></ul><ul><li>Invite friends. </li></ul><ul><li>Start posting </li></ul>
  21. 27. FACEBOOK – KEYS TO SUCCESS <ul><li>Integrate your digital footprint </li></ul><ul><li>Consistent and regular content </li></ul><ul><ul><li>Photos relevant to your industry / people using your product. </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Links to relevant, useful content </li></ul></ul><ul><ul><li>Status Updates </li></ul></ul><ul><ul><li>Questions – inspire your audience to interact </li></ul></ul><ul><ul><li>Interviews with Experts </li></ul></ul><ul><ul><li>Seasonal Content – eg Fathers Day, Christmas </li></ul></ul><ul><ul><li>Quiz Questions about your product/service or industry </li></ul></ul><ul><ul><li>Inform – Tell customers if regulations change </li></ul></ul><ul><ul><li>Allow customers to post photos </li></ul></ul><ul><ul><li>Post interesting statistics – or gain some using tools like Survey Monkey </li></ul></ul>
  22. 28. FACEBOOK KEYS TO SUCCESS <ul><li>Keep it short, sweet and punchy. </li></ul><ul><li>Consider the best time for your customers and post within that window. </li></ul><ul><li> says that brands that post outside of business hours had 20% higher engagement rates. </li></ul><ul><li>Consider right frequency for your customers – no more than 2-3 times per day. </li></ul>
  23. 29. FACEBOOK – KEYS TO SUCCESS <ul><li>You can preschedule, but be careful. </li></ul><ul><li>Monitor your content – use Insights Page. </li></ul><ul><li>Have an Engagement Strategy </li></ul>
  24. 30. FACEBOOK – WATCH OUT FOR… <ul><li>Strict promotional guidelines. </li></ul><ul><li>Make sure all information is up-to-date. </li></ul><ul><li>Stay within your brand personality. </li></ul><ul><li>Facebook is not “free marketing” – time is required to maintain consistency. </li></ul>
  25. 31. TWITTER
  26. 32. TWITTER – THE OPPORTUNITY <ul><li>More than 200 million tweets per day. </li></ul><ul><li>Research and keep up-to-date with your industry. </li></ul><ul><li>Generate interest in products / projects </li></ul><ul><li>Meet like-minded people </li></ul><ul><li>Join in conversations about your product / service / brand </li></ul><ul><li>Create and participate in community </li></ul><ul><li>Establish yourself as expert in industry </li></ul>
  27. 33. TWITTER – FIRST STEPS <ul><li>Sign Up </li></ul><ul><ul><li>Profile Picture </li></ul></ul><ul><ul><li>Fill in bio and review regularly </li></ul></ul><ul><ul><li>Branded background </li></ul></ul><ul><ul><li>Not All Business – Show your personality </li></ul></ul>
  28. 36. TWITTER – FIRST STEPS <ul><li>Who to Follow: </li></ul><ul><ul><li>Search by your industry / keywords </li></ul></ul><ul><ul><li>Look for high profile people </li></ul></ul><ul><ul><li>Look for customers </li></ul></ul><ul><ul><li>Create lists to manage effectively </li></ul></ul><ul><ul><li>Competitors </li></ul></ul>
  29. 37. TWITTER – FIRST STEPS <ul><li>What Will You Tweet About: </li></ul><ul><ul><li>Share Photos </li></ul></ul><ul><ul><li>Retweet quotes and links </li></ul></ul><ul><ul><li>Statistics </li></ul></ul><ul><ul><li>Interesting Links / Industry Information </li></ul></ul><ul><ul><li>Discounts and Special Offers </li></ul></ul><ul><ul><li>Newsletter / Blog Posts </li></ul></ul><ul><ul><li>Questions / Research </li></ul></ul><ul><li>Retweet Content You Like </li></ul>
  30. 38. TWITTER – KEYS TO SUCCESS <ul><li>Achieving the balance of the frequency. </li></ul><ul><li>80/20 rule </li></ul><ul><li>Add Value </li></ul><ul><ul><li>Tweet key learnings from reading / seminars </li></ul></ul><ul><ul><li>Recommend great products / services </li></ul></ul><ul><ul><li>Acknowledge outstanding service </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><li>Two-Way Conversation </li></ul><ul><li>Basic Manners – Thank You if someone mentions you or retweets your tweets. </li></ul>
  31. 39. TWITTER – KEYS TO SUCCESS <ul><li>LISTEN! Search what people are saying about your company, brand and industry. </li></ul><ul><li>RESPOND! Address any complaints or issues, acknowledge positives. </li></ul><ul><li>INTERACT! Join in the conversation. </li></ul>
  33. 41. SOCIAL MEDIA – KEYS TO SUCCESS <ul><li>Respond and interact </li></ul><ul><li>Gain a reputation for providing consistent, valuable content. </li></ul><ul><li>Be the place to get answers in your industry </li></ul><ul><li>Measure your success and the impact it has on your marketing activities and ultimately your business. </li></ul>
  34. 42. SOCIAL MEDIA – WATCH OUT FOR <ul><li>Overselling – Remember 80/20 rule </li></ul><ul><li>Inconsistency </li></ul><ul><li>Wrong Place, Wrong Market </li></ul><ul><li>Spreading yourself TOO thin. </li></ul><ul><li>Failing to add value </li></ul><ul><li>Being too controversial / opinionated / aggressive </li></ul><ul><li>Taking more than giving </li></ul><ul><li>Incomplete profiles </li></ul><ul><li>All eggs in one basket – social media as part of overall marketing strategy. </li></ul>
  35. 43. THANKS! <ul><li>@KymOG_VMM </li></ul><ul><li>@MsKymOG </li></ul><ul><li> </li></ul><ul><li> </li></ul>