Social Media for Local Business: What Does Your Cup Say About You?

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This is the first in a series of Social Media classes for local business. …

This is the first in a series of Social Media classes for local business.

Many of my clients know the need socialmedia. Many may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with it?

In this first session I covered: What Does Your Cup Say About You?

We will discuss:

Perception Isn't Reality...Or Is It?

How To Check Your Current Internet Fingerprint

How To Improve Your Fingerprint

How To Set Social Media Expectations...

I even shared a strategy I learned this week on a webinar held by Amy Porterfield.

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  • 1. What Does Your Cup Say About You? By Kym Lamb
  • 2. Perception Isn’t Real…Is It?Which side is infront?How do you know?Can you prove it?Does it matter?Created by IPM Dec 2012
  • 3. Internet Fingerprint Can you be found?Created by IPM Dec 2012
  • 4. How Do I Improve MyFingerprint ?1. Correct Any Errors2. Add Pictures3. Add or Update Information4. Add your complete signature5. Link to your website, blog, or othersocial media sites.Created by IPM Dec 2012
  • 5. Don’t Set Yourself UpFor Failure: Plan your strategy. Do the plan. Check that it works. Adjust the plan accordingly.Created by IPM Dec 2012
  • 6. Where Marketing Interview Transparency is key to establishing a successful online and offline business. This interview helps determine WHO you are WHAT your goals are WHERE people can find you WHEN you are available and WHY people should choose you over the competition.Created by IPM Dec 2012
  • 7. Social Media Map Where You Are And... Where We’re GoingCreated by IPM Dec 2012
  • 8. Social Media Plan More than just a black cup of coffee! Who Are You Looking For? What Do You Want Them To Do? Where Can You Find Them? When Are They Searching? Why Would They Come To You?Created by IPM Dec 2012
  • 9. ADDING THE CREAM Because details matter. COMMUNITY RECREATION EDUCATION ADVOCACY MARKETINGCreated by IPM Dec 2012
  • 10. Circle of InfluenceCreated by IPM Dec 2012
  • 11. Top 30 Social MediaRecommendations for2012#1: Businesses consolidatesocial media activities#2: Photo and video socialnetworks will blossom#3: Brands embrace real time#4: Strategy takes center stagefor social media#8: Regularly creating uniquecontent becomes essential#22: Marketers embrace mobile#25: Traditional marketinginterweaves social media Created by IPM Dec 2012
  • 12. Finding Your Audience Businesses looking to place their content in front of their target reader will need to adapt to these changes and new media. This means: 1) a continued effort to publish content of the highest quality that readers will want to share, 2) an even further increase in the importance of headlines and images and 3) creating a following that will help drive your content to the top of these new platforms. SOURCE: http://www.socialmediaexaminer.com/30-social-media-predictions-for-2012-from-the-pros/Created by IPM Dec 2012
  • 13. Social Media Management Implementing The Plan – The People & The ToolsCreated by IPM Dec 2012
  • 14. AnalyticsCreated by IPM Dec 2012
  • 15. What Is Next? •Do you want to use social media? •Is your current plan working? •Request a Fingerprint Review •Attend session #2: “What’s In Your Cup?”Created by IPM Dec 2012
  • 16. Amy Porterfield:Facebook SecretsCreated by IPM Dec 2012