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Social Media for Chiropractors: What Does Your Cup Say About Jan 2013
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Social Media for Chiropractors: What Does Your Cup Say About Jan 2013

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Everyone says you have to have it...You may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with? …

Everyone says you have to have it...You may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with?

Please let me help you! Chiropractors hold a very special place in my heart and in the lives of my family. I would not be here today to share this with you if it hadn't been for 3 very special chiropractors.

Because of their hope, kindness and wisdom I am passionate about making sure your communities can find you!

In this first session: What Does Your Cup Say About You?

We will discuss:

Perception Isn't Reality...Or Is It?

Is Social Media for My Practice?

How To Check Your Current Internet Fingerprint

How To Improve Your Fingerprint

How To Set Social Media Expectations

Published in: Education

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Transcript

  • 1. What Does Your Cup Say About You? By Kym Lamb
  • 2. Perception Isn’t Real…Is It?Which side is infront?How do you know?Can you prove it?Does it matter?Created by IPM Jan 2013
  • 3. What Does Your CupSay About You? What Do You Do? Why Do You Do It? Who Cares? How Do You Communicate?Created by IPM Jan 2013
  • 4. Internet Fingerprint Can you be found?Created by IPM Jan 2013
  • 5. How Do I Improve MyFingerprint ?1. Correct Any Errors2. Add Pictures3. Add or Update Information4. Add your complete signature5. Link to your website, blog, or othersocial media sites.Created by IPM Jan 2013
  • 6. Don’t Set Yourself UpFor Failure: Plan your strategy. Do the plan. Check that it works. Adjust the plan accordingly.Created by IPM Jan 2013
  • 7. Where Marketing Interview Transparency is key to establishing a successful online and offline business. This interview helps determine WHO you are WHAT your goals are WHERE people can find you WHEN you are available and WHY people should choose you over the competition.Created by IPM Jan 2013
  • 8. Social Media Map Where You Are And... Where We’re GoingCreated by IPM Jan 2013
  • 9. Social Media Plan More than just a black cup of coffee! Who Are You Looking For? What Do You Want Them To Do? Where Can You Find Them? When Are They Searching? Why Would They Come To You?Created by IPM Jan 2013
  • 10. ADDING THE CREAM Because details matter. COMMUNITY RECREATION EDUCATION ADVOCACY MARKETINGCreated by IPM Jan 2013
  • 11. Circle of InfluenceCreated by IPM Jan 2013
  • 12. Top Social MediaRecommendations for2013#1: All Employees Are Marketers#2: Customer Analysis will becomethe hot new feature.#3: Social Media Integration#4: Email Lives On#5: Personal Connection replacesAutomation#6: Content is king#7: A Picture is worth 1000 words#8: Be Mobile or Fall Behind Created by IPM Jan 2013 Hubspots 2013-Marketing-Trends
  • 13. Social Media Management Implementing The Plan – The People & The ToolsCreated by IPM Jan 2013
  • 14. AnalyticsCreated by IPM Jan 2013
  • 15. What Is Next? •Do you want to use social media? •Is your current plan working? •Request a Fingerprint ReviewCreated by IPM Jan 2013
  • 16. “Imperfect Action TRUMPS Perfect Thought”Created by IPM Jan 2013
  • 17. Amy Porterfield:Facebook SecretsCreated by IPM Jan 2013