Facebook Workshop - Big Shot MarketingPresentation Transcript
kymberlee kaye raya ::: chief imagination officer big shot marketing inc
15 years marketing experience
Masters in Marketing – Brand Identity
Advertising, marketing, public relations & social media consulting
Clients include: Capital Financial Bancorp, @ Home Mortgage Group, Illinois Association of Mortgage Professionals, Lake Geneva Canopy Tours, Comfort24-7.com
My Dad – the Farmer
Diving into Facebook
POST it! SHARE it!
It's no secret that networking is crucial in business, and social media networking can be a great way to expand your sphere of influence and generate new business .
Did you know? Over 80% of small business owners say they often get new customers based on word of mouth.
Any online technology or practice that people share (content, opinions, insights, experience, perspectives, and media).
What is Social Media?
Shocking, I know!
“ Americans spend nearly a quarter of the time they’re on the Internet from their PC, or about 6 hours a month , on social-networking sites and blogs. That’s a quantum leap from a year ago.”
“ Twice as many Americans over 50 visited social networks than people under 18 years old.”
Stick to the facts!
Facebook users spent more time using the social network than people spent on Google in August.
Among all internet users in the US, the total number of minutes spent on Facebook was 41.1 million . The number for Google was 38.9 million . Third is Yahoo! With 37.7 million minutes.
TODAY’S CUSTOMER CLIMATE
And scared to death of making a mistake !
Marketing has changed … 1980 2011 Fewer ads… Reached more people… with undivided attention MORE ads… Reaching fewer people Paying less attention
Before You Get All Excited!
80% of your NEW business will come from your existing customers .
It only takes 20% of the your marketing efforts to develop it.
It costs 30-40% more TIME, MONEY AND ENERGY to attract a new customer!
Do you have an SYSTEM in place to continue to drip on your current customers??
WELCOME TO FACEBOOK’S NEW BUSINESS PAGE
Why Should I be on Facebook?
It’s FREE, Fast & Viral!
PUBLIC RELATIONS & CREDIBILITY
HIGHER RANKINGS ON GOOGLE!
… AND YES, CUSTOMER ACQUISITION, TOO.
The World Is Obsessed With Facebook
Reaching 500 million active users
75 % of Brand ‘Likes’ on Facebook come from advertisements
People spend over 700 billion minutes per month
College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (AllFacebook.com)
Average user 40 year old male
Tips For Using Facebook for Networking
Decide – Personal or Professional?
What do you want business contacts to see - and what you don't.
Create a simple business page.
Post relevant photos.
Take advantage of “Discussions”
Post content relevant to your career.
Use Facebook email to build relationships with your Fans.
Remember you don’t have to be personal friends with your Fans.
3 Different Facebook Pages
The Bottom Line: Group Pages are great for organizing a group of people on a smaller scale for a focused effort such as a cause or project.
Personal Profile Pages work better for brands, public figures, and celebrities, that want to interact with their fans, prospects or customers without connecting with them using their personal account, which can cause them to quickly exceed Facebook’s 5,000 friend cap.
Business Pages work great for true businesses that want to promote their product and service.
The New Business Page!
YOU can now post throughout Facebook, on both other pages and on profiles, as your brand .
Business pages will now feature the panel of 5 most recent photos across the top of your page.
New category options
“ Featured Page Owners”
You can view posts as “most recent” or “top posts”
The New Business Page!
You can post as YOU or your page
LIKES! 5 will show on your business page
Marketing (Read the “branding guidelines”!
Ability to “go mobile”
TIME TO BUILD!
STOP ! WHAT IS YOUR BRAND and HOW WILL IT LIVE AND BREATHE ON FACEBOOK?
Does branding really hurt?
Communicates a consistent, relevant message to your target customers over time
What makes you unique from your competition
Expresses how that unique strength benefits your customers in a concrete way.
How to Target!
Think like your target.
Define their needs.
Create a marketing plan for each different market.
Talk right to your target.
Show how you will meet their needs.
Be consistent and FOLLOW UP and Measure!!!!!
SETTING UP YOUR PAGE
Featured PAGE Owner
Put your social media logos and URL links on all outgoing emails or create an email signature…
ADD YOUR TWITTER FEED to your Facebook Business Page!
CUSTOM LANDING PAGE FOR FREEEEEEE!
YOU GET 1 FREE LANDING PAGE!
5 Important Photos
HOW TO SET UP YOUR 5 PHOTOS
THE MOST IMPORTANT THING ON THE NEW FACEBOOK BUSINESS PAGE!!!!!!!! (did you hear me scream that???)
You need 30 fans to get INSIGHTS
My audience wants to hear about this kind of topic!
Do like your Mother said – PLAY NICE IN THE GROUP!
Why the Groups?!
Branding – It’s a great method for you to establish yourself as a frontrunner in your industry.
Contact – You can contact all members directly through message members tab, as frequently as you wish after all with no higher limit.
Net Traffic - Not only will you’ve got the chance to post a link to your website on the groups home page however you’ll additionally have the possibility to regulate discussions within the community, to add content and message members with helpful links to data on your company website.
Sales - A great place to get out and meet people and meet possible business partners and there is no better means to seek out leads for your company than by fixing a great group in a particular niche and asking people to join or perhaps promoting your group with a social ad amidst the Facebook site itself.
It’s EASY to set up a Group.
A GROUP WE CREATED.
A GROUP TO NETWORK & BUILD CREDIBILITY
MAKE AN EVENT!
From your personal profile page…you can see the EVENT tab…
“ DISCUSS” amongst yourselves…
DISCUSSIONS ON FACEBOOK
THE POSTest WITH THE MOSTest!
What to Post Kym!?
Talk to them – backyard bbq
Show them your character
Talk about real experiences
Give back and show photos/comments
Drive Facebook as your business and comment on other business pages
After a client phone call/meeting
On THEIR WALL
Pat on the back
Mention their business
Mention your business
RELEVANT! TOP OF MIND! BACKYARD BBQ!
3 Ways to Post to your social networks
Simple and FREE services that makes updating your social networks a snap!
It’s FREE! Schedule Posts! Manage multiple ! Post to all ! Great Reports!
All the Networks I manage.
BIGGEST MISTAKE I SEE!
Link to Your Employer
Link your new business page to your existing personal profile
Most don’t know how to do this
Type your business name EXACTLY how you have it in Facebook
Time to Self Promote!
SHARING IS CARING!
3 WAYS TO SHARE!
1. Post to your personal profile
2. Send within FB to a friend
3. Copy and past URL into an email
You need 25 fans to get a custom URL
Add a personal note
“ Please consider adding my new Facebook business page to your personal network.”
Make sure you THANK them
Send a private note
@mention on your business page
Post to their page
A Driving Lesson
Drive as YOUR brand – only works on business pages – NOT groups or personal profiles
Did I @ Mention that there is another way to post like your Brand!?
Your brand is on your business Facebook page and the person you “@” mentioned! Double Whammy!
Shout out your events to friends, customers and suspects!
LIKE us Sweepstakes
3 rd Party Application
Know the Rules
Example: 90 fans – 1 day!
WHERE IN THE WORLD IS KYMBERLEE TODAY? CHECK IN TIME!
Use Places on touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7
Provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.
Why Use Geo Tracking Platforms
1. Special Offers . Provide special discounts or promotional items for customers who show that they have checked in with Facebook Places or Foursquare during the current visit.
2. Promoting the Business . Word of mouth is one of the most effective forms of advertising--that is why location-based services like Foursquare or Yelp have grown so much in the first place. Encourage customers to share their experience with your business, and engage them to promote the business for you by providing specials or discounts for customers who post photos or reviews of the business, or share Facebook and Twitter updates from the business with their friends.
3. Rewarding Customer Loyalty . Getting customers is good for business, but getting loyal repeat customers is the key to a truly successful business. Give customers a reason to keep coming back by providing a special discount every certain number of Facebook Places check-ins.
LET’S MAKE A DEAL!
IT’S ALL FOR THE CAUSE!
FROM YOUR APPLICATION PAGE!
FACEBOOK ADVERTISING CHA CHING!
You can create lists with in your privacy settings too!
Let the Networking Begin!
Build your business page
Start sending Friend/Connection Requests
Vanity URL (i.e. facebook.com/bigshotmarketing
Join Networking Groups
Create a Group(s) of Your Own
Keep a Calendar of Events
BE ACTIVE & RELEVANT!
Extract emails for drip campaigns
You might be addicted to social media if…
Count the number of friends you have by your Facebook friend count
You have more Facebook friends than in real life
You tweet more than you talk
When you hear a joke you say "lol" instead of simply laughing
You own the Google Search results for your name
You don't drop business cards you drop links to your LinkedIn profile