The Web 2.0 could be defined as a collection of open-source,
interactive and user-controlled online applications expanding
the experiences, knowledge and market power of the users as
participants in business and social processes.
Constantinides & Fountain, 2008
Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness.
Could Social Media
be Effectively used for
It is possibile to increase
the audience reach
through the web...
When I go online I “talk”
YouTube, MySpace, to my friends about
Facebook, Xanga, Flickr, different things, and also
about my ideas,
Digg, StumbleUpon are perspectives, opinions,
all media that could be etc... So it makes sense to
used for extending the think of the Internet as a
campaing and spreading place where real
messages. conversations take place.