SCCA MiDiv Convention Presentation

683
-1

Published on

Presentation I gave to the SCCA Midwest Division on 2/20/2010.

Published in: Automotive
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
683
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SCCA MiDiv Convention Presentation

  1. 1. Online Regional  Presence  Development Kyle Rohde ER Marketing/Kansas City Region
  2. 2. The Crazy, Ever‐Evolving Digital World
  3. 3. Some Numbers • Social outlets are the fastest growing use of the Internet – 75% of U.S. online population is using social  technologies • Facebook: 300 million active users (70 million in U.S.) • Not just kids:  – Fastest growth 35‐49 – Adults age 55 and older are quickly increasing their  use of social networks, up from 6 percent last year to  19 percent this year. • Every minute, 20 hours of video are uploaded to  YouTube
  4. 4. It’s Overwhelming!
  5. 5. The Link • Website • Email
  6. 6. Regional Example ‐ Atlanta
  7. 7. Regional Example ‐ Nebraska
  8. 8. Example: KCRSCCA.org
  9. 9. Regional Website Must‐Haves • Calendar of Events • How to Get Involved • Contact Form/Email
  10. 10. Other Nice‐to‐Haves • Photo Gallery • Event Results  • Season Standings/Points • Member Directory • Newsletter/Magazine PDF editions • Embedded Video  • Forums • Content Management System (CMS)
  11. 11. Forums
  12. 12. Resources • PHPBB – http://www.phpbb.com/ • vBulletin – http://www.vbulletin.com/
  13. 13. Content Management System (CMS) • Tool that allows creation and updating of  website content…without the need for  technical knowledge/programming
  14. 14. Example: KyleRohde.com
  15. 15. CMS Resources • Ranking of Top Ten CMS Software  – Wordpress – Drupal • 10 Things to Consider When Choosing a CMS • How to Choose the Right CMS • 10 Simple Ways for Choosing the Perfect CMS
  16. 16. Get Those Emails! • Existing lists? • Forums • Pass around a sign‐up at  your meetings/events
  17. 17. Email Newsletters • Why consider? – Consistent communication is critical – Timely – Easier to create – Less expensive to produce & mail – Customizable – Find out what people are interested in
  18. 18. So what kind of things can you do? • Educate • Engage • Inform • Ask • Measure
  19. 19. Resources • Constant Contact – http://www.constantcontact.com • Other Options – MyEmma – Bronto – Vertical Response – 50+ Others
  20. 20. Surveys • Simple tools can lead to big insights • Create in minutes > send via email • Automatically tabulated results • Resource – Survey Monkey • http://www.surveymonkey.com
  21. 21. Facebook
  22. 22. Remember the Link Facebook YouTube Your Twitter Website & Email Flickr Forum
  23. 23. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×