SCCA MiDiv Convention Presentation

Online Regional Presence Development Kyle Rohde ER Marketing/Kansas City Region

The Crazy, Ever‐Evolving Digital World

Some Numbers • Social outlets are the fastest growing use of the Internet – 75% of U.S. online population is using social technologies • Facebook: 300 million active users (70 million in U.S.) • Not just kids: – Fastest growth 35‐49 – Adults age 55 and older are quickly increasing their use of social networks, up from 6 percent last year to 19 percent this year. • Every minute, 20 hours of video are uploaded to YouTube

It’s Overwhelming!

The Link • Website • Email

Regional Example ‐ Atlanta

Regional Example ‐ Nebraska

Example: KCRSCCA.org

Regional Website Must‐Haves • Calendar of Events • How to Get Involved • Contact Form/Email

Other Nice‐to‐Haves • Photo Gallery • Event Results • Season Standings/Points • Member Directory • Newsletter/Magazine PDF editions • Embedded Video • Forums • Content Management System (CMS)

Forums

Resources • PHPBB – http://www.phpbb.com/ • vBulletin – http://www.vbulletin.com/

Content Management System (CMS) • Tool that allows creation and updating of website content…without the need for technical knowledge/programming

Example: KyleRohde.com

CMS Resources • Ranking of Top Ten CMS Software – Wordpress – Drupal • 10 Things to Consider When Choosing a CMS • How to Choose the Right CMS • 10 Simple Ways for Choosing the Perfect CMS

Get Those Emails! • Existing lists? • Forums • Pass around a sign‐up at your meetings/events

Email Newsletters • Why consider? – Consistent communication is critical – Timely – Easier to create – Less expensive to produce & mail – Customizable – Find out what people are interested in

So what kind of things can you do? • Educate • Engage • Inform • Ask • Measure

Resources • Constant Contact – http://www.constantcontact.com • Other Options – MyEmma – Bronto – Vertical Response – 50+ Others

Surveys • Simple tools can lead to big insights • Create in minutes > send via email • Automatically tabulated results • Resource – Survey Monkey • http://www.surveymonkey.com

Facebook

Remember the Link Facebook YouTube Your Twitter Website & Email Flickr Forum

Questions?

SCCA MiDiv Convention Presentation

by Kyle Rohde on Feb 21, 2010

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SCCA MiDiv Convention Presentation — Presentation Transcript