Ad Wars 2010 Questions
Upcoming SlideShare
Loading in...5
×
 

Ad Wars 2010 Questions

on

  • 777 views

These are the complete questions from AAF-KC/ad2 Ad Wars 2010 - better luck next year everybody!

These are the complete questions from AAF-KC/ad2 Ad Wars 2010 - better luck next year everybody!

Statistics

Views

Total Views
777
Views on SlideShare
770
Embed Views
7

Actions

Likes
0
Downloads
14
Comments
0

3 Embeds 7

http://www.slideshare.net 5
http://www.lmodules.com 1
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Ad Wars 2010 Questions Ad Wars 2010 Questions Presentation Transcript

    • Welcome!
      Presented by ad2, the special interest group for
      AAF-Kansas City for members under age 32
    • Thanks to Our Sponsors
      Show Host
      Contestant
      Category
    • Ad Wars Rules
      6 rounds of 10 questions
      30 seconds per question
      All multiple-choice questions
      One scoresheet per team must be filled out and turned in at the end of each round
      Correct answers given out after each round, once scoresheets are collected
      Scoreboard also shown after each round
      Adsano may interrupt at any time!
    • Categories
      Digital Trends
      Product Placement
      Typography
      Media
      “Nuts”
      Potpourri of 2009/10
    • Auctionees
      Kevin Fullerton, Springboard Creative
      Jeff Berney, Burn Advertising
      Tug McTighe, Callahan Creek
      Landa Williams & Kathryn Lorenzen, Landajob
      Jon Cook & Beth Wade, VML
    • Sponsored by:
    • Question 1
      What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?
      Gowalla
      Dodgeball
      Kickball
      Wiffle Ball
    • Question 2
      What percentage of Apple’s new iAd platform revenue will software developers receive?
      20%
      40%
      60%
      80%
    • Question 3
      According to research firm Localytics, what time of day is the peak for mobile app usage?
      6 PM
      7 PM
      8 PM
      9 PM
    • Question 4
      According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?
      Click-through rate
      CPM
      Time on site
      Pageviews
    • Question 5
      Which of the following is NOT a social media monitoring solution?
      Radian6
      SmartBuzz
      Viralheat
      ScanBuzz
    • Question 6
      Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.
      Wave
      Analytics
      Buzz
      Gears
    • Question 6
      Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.
      Eavw
      acnlsytai
      Uzbz
      erasg
    • Question 7
      By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?
      2012
      2016
      2018
      2022
    • Question 8
      The Library of Congress announced their intention to archive all data from what online service?
      Twitter
      Facebook
      Google
      Snopes.com
    • Question 9
      Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:
      Facebook Connect
      Open Graph
      Buzz
      Facebook Mobile
    • Question 10
      Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.
      Intel
      Cisco
      ARM
      DEB
    • END OF CATEGORY 1
      Turn in your answer sheets immediately.
    • Category 1 - Answers
      Sponsored by:
    • Question 1
      What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?
      Gowalla
      Dodgeball
      Kickball
      Wiffle Ball
    • Question 2
      What percentage of Apple’s new iAd platform revenue will software developers receive?
      20%
      40%
      60%
      80%
    • Question 3
      According to research firm Localytics, what time of day is the peak for mobile app usage?
      6 PM
      7 PM
      8 PM
      9 PM
    • Question 4
      According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?
      Click-through rate
      CPM
      Time on site
      Pageviews
    • Question 5
      Which of the following is NOT a social media monitoring solution?
      Radian6
      SmartBuzz
      Viralheat
      ScanBuzz
    • Question 6
      Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.
      Wave
      Analytics
      Buzz
      Gears
    • Question 7
      By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?
      2012
      2016
      2018
      2022
    • Question 8
      The Library of Congress announced their intention to archive all data from what online service?
      Twitter
      Facebook
      Google
      Snopes.com
    • Question 9
      Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:
      Facebook Connect
      Open Graph
      Buzz
      Facebook Mobile
    • Question 10
      Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.
      Intel
      Cisco
      ARM
      DEB
    • Sponsored by:
    • Question 1
      What brand was featured in more movies than any other from 2001-present?
      Coca-Cola
      Ford
      Apple
      Sony
    • Question 2
      In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?
      Lars and the Real Girl
      Transformers
      Wild Hogs
      Dan in Real Life
    • Question 3
      What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place?
      Microsoft / Sherlock Holmes movie
      Chevrolet / Kia
      Coca-Cola/ Red Bull
      Calvin Klein / Von Dutch
    • Question 4
      In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university?
      Yale
      Harvard
      Stanford
      Princeton
    • Question 5
      What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?
      Paparazzi
      Poker Face
      Telephone
      Bad Romance
    • Question 6
      Name the company launched in 2009 to offer products for sale via the web, soon after being seen on television shows.
      Secret Agent
      Product Agent
      Agent Buy
      Delivery Agent
    • Question 7
      Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?
      British Airways
      Delta Airlines
      American Airlines
      Southwest Airlines
    • Question 7
      Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?
      abithriyswaria
      ldeatnraseili
      rcmienanraseili
      stohswuetnraseili
    • Question 8
      Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:
      Bloggers & Social Media Users
      Television show actors
      Movie producers
      Athletes
    • Question 9
      Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?
      Honda
      Ford
      Chevrolet
      Scion
    • Question 10
      What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?
      HTC
      Samsung
      Apple
      Nokia
    • END OF CATEGORY 2
      Turn in your answer sheets immediately.
    • Category 2 - Answers
      Sponsored by:
    • Question 1
      What brand was featured in more movies than any other from 2001-present?
      Coca-Cola
      Ford
      Apple
      Sony
    • Question 2
      In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?
      Lars and the Real Girl
      Transformers
      Wild Hogs
      Dan in Real Life
    • Question 3
      What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place?
      Microsoft / Sherlock Holmes movie
      Chevrolet / Kia
      Coca-Cola/ Red Bull
      Calvin Klein / Von Dutch
    • Question 4
      In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university.
      Yale
      Harvard
      Stanford
      Princeton
    • Question 5
      What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?
      Paparazzi
      Poker Face
      Telephone
      Bad Romance
    • Question 6
      Name the company launched in 2009 to offer products for sale via custom-built online marketplaces, soon after being seen on television shows.
      Secret Agent
      Product Agent
      Agent Buy
      Delivery Agent
    • Question 7
      Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?
      British Airways
      Delta Airlines
      American Airlines
      Southwest Airlines
    • Question 8
      Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:
      Bloggers & Social Media Users
      Television show actors
      Movie producers
      Athletes
    • Question 9
      Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?
      Honda
      Ford
      Chevrolet
      Scion
    • Question 10
      What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?
      HTC
      Samsung
      Apple
      Nokia
    • Sponsored by:
    • Question 1
      What Type Foundry  gave the typographic HOPE to the 2008 Obama Presidential campaign?
      Hoefler& Frere-Jones
      Elsner+Flake
      House Industries
      Font Bureau
    • Question 2
      Vincent Connare is the typographer responsible for which disreputable font?
      Papyrus
      Copperplate
      Curlz MT
      Comic Sans
    • Question 3
      The Google logo, designed by Ruth Kedar, is based on what typeface?
      Times New Roman
      Catull
      Caslon Old Face
      ITC Garamond
    • Question 4
      Which of the following four typefaces was released first?
      Myriad Pro
      Eurostile
      Arial
      AvantGarde Gothic
    • Question 5
      In typographic terminology, a Finial is?
      The area that wraps around the counter of a serif faced g.
      The bottom right finish on the c and e at the end of the loop.
      The curved stroke forming the basic shape of the letter S/s
      A descending stroke of the capital Q.
    • Question 6
      Which of the following is a Dipthong?
      Â
      Æ
      Ä
      ß
    • Question 7
      Identify the typeface used in the poster for Quentin Tarantino’s InglouriousBasterds.
      Champ Ultra
      Boton BQ
      EgyptienneBold Extended
      Memphis
    • Question 8
      Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?
      Archer
      Vitesse
      Sentinel
      Mercury Text
    • Question 9
      In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?
      Helvetica Neue
      Impact
      Verdana
      Geneva
    • Question 10
      What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?
      Futura
      Century Gothic
      Avenir
      Noir
    • END OF CATEGORY 3
      Turn in your answer sheets immediately.
    • Category 3 – Answers
      Sponsored by:
    • Question 1
      What Type Foundry  gave the typographic HOPE to the 2008 Obama Presidential campaign?
      Hoefler& Frere-Jones
      Elsner+Flake
      House Industries
      Font Bureau
    • Question 2
      Vincent Connare is the typographer responsible for which disreputable font?
      Papyrus
      Copperplate
      Curlz MT
      Comic Sans
    • Question 3
      The Google logo, designed by Ruth Kedar, is based on what typeface?
      Times New Roman
      Catull
      Caslon Old Face
      ITC Garamond
    • Question 4
      Which of the following four typefaces was released first?
      Myriad Pro
      Eurostile
      Arial
      AvantGarde Gothic
    • Question 5
      In typographic terminology, a Finial is?
      The area that wraps around the counter of a serif faced g
      The bottom right finish on the c and e at the end of the loop
      The curved stroke forming the basic shape of the letter S/s
      A descending stroke of the capital Q
    • Question 6
      Which of the following is a Dipthong?
      Â
      Æ
      Ä
      ß
    • Question 7
      Identify the typeface used in the poster for Quentin Tarantino’s InglouriousBasterds.
      Champ Ultra
      Boton BQ
      EgyptienneBold Extended
      Memphis
    • Question 8
      Which slab serif typeface was developed for Martha Stewart Living by Hoefler & Frere-Jones?
      Archer
      Vitesse
      Sentinel
      Mercury Text
    • Question 9
      In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?
      Helvetica Neue
      Impact
      Verdana
      Geneva
    • Question 10
      What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?
      Futura
      Century Gothic
      Avenir
      Noir
    • Sponsored by:
    • Question 1
      Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.
      A Counties
      B Counties
      C Counties
      D Counties
    • Question 2
      A television rating point is equal to __ percent of a population or universe.
      1%
      5%
      ½%
      10%
    • Question 3
      Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.
      3 minutes
      5 minutes
      7 minutes
      10 minutes
    • Question 4
      What is the term used for the 7:30pm to 8:00 pm daypart?
      Early Fringe
      Prime Access
      Prime Time
      Late Fringe
    • Question 5
      What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?
      VPVH (note – means viewers per viewing household)
      VHF (Very High Frequency)
      VBI (Vertical Blanking Interval)
      ViP (Viewers in Profile)
    • Question 6
      This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.
      Average Frequency
      Weighted Reach
      Average Reach
      Weighted Average
    • Question 7
      According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.
      99%
      75%
      50%
      15%
    • Question 8
      TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).
      35
      15
      72
      95
    • Question 9
      With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.
      15%
      21%
      7%
      2%
    • Question 10
      According to the Census Bureau __% of people in the United States consider themselves multiracial.
      30%
      45%
      50%
      55%
    • END OF CATEGORY 4
      Turn in your answer sheets immediately.
    • Category 4 - Answers
      Sponsored by:
    • Question 1
      Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.
      A Counties
      B Counties
      C Counties
      D Counties
    • Question 2
      A television rating point is equal to __ percent of a population or universe.
      1%
      5%
      ½%
      10%
    • Question 3
      Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.
      3 minutes
      5 minutes
      7 minutes
      10 minutes
    • Question 4
      What is the term used for the 7:30pm to 8:00 pm daypart?
      Early Fringe
      Prime Access
      Prime Time
      Late Fringe
    • Question 5
      What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?
      VPVH (note – means viewers per viewing household)
      VHF (Very High Frequency)
      VBI (Vertical Blanking Interval)
      ViP (Viewers in Profile)
    • Question 6
      This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.
      Average Frequency
      Weighted Reach
      Average Reach
      Weighted Average
    • Question 7
      According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.
      99%
      75%
      50%
      15%
    • Question 8
      TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).
      35
      15
      72
      95
    • Question 9
      With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.
      15%
      21%
      7%
      2%
    • Question 10
      According to the Census Bureau __% of people in the United States consider themselves multiracial.
      30%
      45%
      50%
      55%
    • Sponsored by:
    • Question 1
      What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?
      2000
      2004
      2008
      2010
    • Question 2
      What off the wall singing celebrity starred in Emerald Nuts’ 2007 Super Bowl commercial:
      Barry Manilow
      Barbara Streisand
      KC and the Sunshine Band
      Robert Goulet
    • Question 3
      What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?
      Cracker Mack
      Crumbs
      Bingo
      Peanut
    • Question 4
      The Baby Ruth candy bar is rumored to be named after:
      The baseball player Babe Ruth
      The glamourous 1930’s actress, Ruth Chatterton
      The second female, and first Jewish, Supreme Court Justice Ruth Bader Ginsburg
      The eldest daughter of President Grover Cleveland
    • Question 5
      According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?
      Harry Caray
      Bob Uecker
      Vin Scully
      Ernie Harwell
    • Question 6
      Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?
      Jif
      Skippy
      Peter Pan
      Smucker’sNatural Peanut Butter
    • Question 6
      Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?
      ijf
      ipyskp
      rtepenpa
      srk’cmues
    • Question 7
      What is the state nut of Missouri?
      Pecan
      Eastern Black Walnut
      Hickory Nut
      Cashew
    • Question 8
      What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?
      Charlie Brown
      Snoopy Time
      Li’l Folks
      Tiny Town
    • Question 9
      What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?
      University of Kansas
      Kansas State Agricultural College
      Baker University
      Highland College
    • Question 10
      What country is most known for its beautiful, hand-crafted decorative nutcrackers?
      Denmark
      Germany
      Austria
      Scotland
    • END OF CATEGORY 5
      Turn in your answer sheets immediately.
    • Category 5: “Nuts”
      Sponsored by:
    • Question 1
      What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?
      2000
      2004
      2008
      2010
    • Question 2
      What off the wall singing celebrity starred in Emerald Nuts’s 2007 Super Bowl commercial:
      Barry Manilow
      Barbara Streisand
      KC and the Sunshine Band
      Robert Goulet
    • Question 3
      What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?
      Cracker Mack
      Crumbs
      Bingo
      Peanut
    • Question 4
      The Baby Ruth candy bar is rumored to be named after:
      The baseball player Babe Ruth
      The glamourous 1930’s actress, Ruth Chatterton
      The second female, and first Jewish, Supreme Court Justice Ruth Bader Ginsburg
      The eldest daughter of President Grover Cleveland
    • Question 5
      According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?
      Harry Caray
      Bob Uecker
      Vin Scully
      Ernie Harwell
    • Question 6
      Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?
      Jif
      Skippy
      Peter Pan
      Smucker’s
    • Question 7
      What is the state nut of Missouri?
      Pecan
      Eastern Black Walnut
      Hickory Nut
      Cashew
    • Question 8
      What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?
      Charlie Brown
      Snoopy Time
      Li’l Folks
      Tiny Town
    • Question 9
      What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?
      University of Kansas
      Kansas State Agricultural College
      Baker University
      Highland College
    • Question 10
      What country is most known for its beautiful, hand-crafted decorative nutcrackers?
      Denmark
      Germany
      Austria
      Scotland
    • Sponsored by:
    • Question 1
      In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?
      Billy Mays
      Richard Simmons
      Jake from “Body by Jake”
      Vince Shlomi (The Sham-Wow guy)
    • Question 2
      A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?
      Using Toilet Paper
      Brushing Your Teeth
      Sealing a Ziploc bag
      Buckling your seatbelt
    • Question 3
      What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?
      The Joker
      Ernest Blofeld (head of Spectre in the James Bond movies)
      Freddy Krueger
      Darth Vader
    • Question 4
      In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?
      Babies
      Tweens
      Diabetics
      Dogs
    • Question 5
      American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.
      Woody Allen
      Sasha Gray
      Justin Bieber
      Sandra Bullock
    • Question 6
      Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?
      Michael Jackson
      Farrah Fawcett
      Natasha Richardson
      Brittany Murphy
    • Question 6
      Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?
      hlmiceansjkaco
      frfaartcwafet
      sntaaahnrchadosir
      ybtnatriryuhpm
    • Question 7
      The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?
      $100,000
      $250,000
      $400,000
      $650,000
    • Question 8
      One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?
      Tech N9ne
      Lil’ Wayne
      T-Pain
      Jay-Z
    • Question 9
      “The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing.
      A Company of Ideas
      Moving Forward
      Drive One
      An American Revolution
    • Question 10
      What brand found out the hard way in February 2009 that its customers care deeply about product packaging?
      Oscar Mayer Bologna
      Honey Nut Cheerios
      Tropicana
      Doritos
    • END OF CATEGORY 6
      Turn in your answer sheets immediately.
    • Category 6 - Answers
      Sponsored by:
    • Question 1
      In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?
      Billy Mays
      Richard Simmons
      Jake from “Body by Jake”
      Vince Shlomi (The Sham-Wow guy)
    • Question 2
      A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?
      Using Toilet Paper
      Brushing Your Teeth
      Sealing a Ziploc bag
      Buckling your seatbelt
    • Question 3
      What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?
      The Joker
      Ernest Blofeld (head of Spectre in the James Bond movies)
      Freddy Krueger
      Darth Vader
    • Question 4
      In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?
      Babies
      Tweens
      Diabetics
      Dogs
    • Question 5
      American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.
      Woody Allen
      Sasha Gray
      Justin Bieber
      Sandra Bullock
    • Question 6
      Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?
      Michael Jackson
      Farrah Fawcett
      Natasha Richardson
      Brittany Murphy
    • Question 7
      The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?
      $100,000
      $250,000
      $400,000
      $650,000
    • Question 8
      One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?
      Tech N9ne
      Lil’ Wayne
      T-Pain
      Jay-Z
    • Question 9
      “The Ultimate Driving Machine”, BMW’s 31-year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing.
      A Company of Ideas
      Moving Forward
      Drive One
      An American Revolution
    • Question 10
      What brand found out the hard way in February 2009 that its customers care deeply about product packaging?
      Oscar Mayer Bologna
      Honey Nut Cheerios
      Tropicana
      Doritos
    • Tiebreakers
    • Tiebreaker 1
      In data tracked by The Retail Email Blog, how many total emails did the top online retailers send in 2009, on average?
      0-50
      50-100
      100-150
      150+
    • Tiebreaker 2
      In Urban Cowboy, John Travolta is seen on the movie poster and in the movie drinking what beer:
      Miller Genuine Draft
      Rolling Rock
      Lone Star
      Pabst Blue Ribbon
    • Tiebreaker 3
      What is a pylon? 
      The direction of thickening in a curved stroke.
      The partially or fully enclosed space within a character.
      A small projection off a main stroke found on many capital Gs.
      A new typographic term introduced to define the missing areas of a stencil typeface.
    • Tiebreaker 5
      What brand of nuts states that they are 100% natural, 100% grown in the United States and free from preservatives & artificial ingredients?
      Planters
      Emerald
      True North
      Frito-Lay
    • Tiebreaker 4
      According to Nielsen Facebook reaches __% of the active U.S. Internet universe.
      31%
      56%
      73%
      89%
    • Tiebreaker 6
      What retailer accidentally released a coupon nationwide that was meant for only select markets in March 2010, drawing the ire of thousands of customers?
      Target
      Walmart
      Kmart
      ShopKo
    • THANK YOU ONCE MORE!
    • Third Place: emfluence
    • Second Place: Callahan Creek
    • First Place: Sullivan Higdon & Sink