Traditional and Social Channels


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This is a document created by Kyle Jones for Mississippi SHRM. It is the first in a series.

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Traditional and Social Channels

  1. 1. Traditional and Social Channels Getting the Word Out to Mississippi Human Resource ProfessionalsSunday, December 30, 12
  2. 2. EVERYONE is a brand ambassador. It doesn’t matter what your role is - if you are a chapter leader - you serve as a brand ambassador for your chapter, MSSHRM and SHRM.Sunday, December 30, 12
  3. 3. Traditional Channels Newsletters are tried-and-true when it comes to information and, in many ways, could be considered predecessors to blogs. Newsletters also serve to provide you with a starting point for your content. If it is in your newsletter - it should be online, too.Sunday, December 30, 12
  4. 4. Traditional Channels Meetings are more than for networking. The person in charge of publicity/PR/Social Media for your chapter can use these events to gather information, interview members about what is going on in the workplace, take pictures and much more. Don’t lose out on a great opportunity to spread the word.Sunday, December 30, 12
  5. 5. Traditional Channels Conferences and Seminars are our way of networking with others but also learning at the same time. Don’t shy away from technology and from social media during these events. Instead, use them to enhance the experience.Sunday, December 30, 12
  6. 6. Social Channels Does your chapter have an ACTIVE website? The key word here is active. Websites must be engaging in order to provide enough of a reason for a person to return to the site.Sunday, December 30, 12
  7. 7. Social Channels Does your chapter have a Facebook PAGE. While groups are good for information sharing, Pages provides a landing page for newcomers who are not yet affiliated with a chapter. Again, Groups are not bad and have a great purpose but not for social recruitment of membership.Sunday, December 30, 12
  8. 8. Social Channels Does your chapter have a Twitter Account? While many still shy from the idea of Twitter, it is not a fad and can serve as another outlet for your content. The great thing is - Twitter can be linked to your Facebook Page. This allows you to post to FB and it automatically post to Twitter!Sunday, December 30, 12
  9. 9. Social Channels Does your chapter have a Pinterest Account? If you take pictures of chapter events, post those pictures to Pinterest. People like visual and, to use an old phrase, “a picture says a thousand words.”Sunday, December 30, 12
  10. 10. Create Content • Every Chapter has content - You just have to find it. • Chapter members want to be noticed - Take time to notice them. • Social Media takes times - Take the time to be social.Sunday, December 30, 12
  11. 11. • SHRM - The Society for Human Resource Management is the #1 Human Resource organization headquartered in Alexandria,VA. • MSSHRM - Mississippi SHRM is the Mississippi Affiliate of SHRM. We are home to nine local chapters and several student chapters. • HR to WHO - Contact MSSHRM’s Social Media Director, Kyle Jones, online at, December 30, 12