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Brief Overview of Social Media Tools

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This is a brief overview of some of the tools available to anyone looking to carve a social media strategy.

This is a brief overview of some of the tools available to anyone looking to carve a social media strategy.

Published in: Technology

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Transcript

  • 1. Social Media Guide
    Tools and Technologies
  • 2. What Do I do?
    BlackBerryCool.com – Leading BlackBerry blog dedicated to news, reviews and community.
    Pretzil.com – A loyalty platform for smartphone apps.
    WickidApps.com – An app company with a leading BlackBerry photography app.
    Brooklyn Themes – Develop BlackBerry Themes in partnership with local design firm.
  • 3. What We’ll Cover
    Facebook
    LinkedIn
    Twitter
    Blogger
    Tumblr
    Wordpress
    Posterous
    What tools do I use?
    Resources
  • 4. Facebook – Friends
    Benefits
    Ubiquity (mobile and desktop)
    Enormous user base (500M+)
    Facebook Connect
    APIs andplatform development
    Drawbacks
    Closed system (no contact export)
    Low involvement (“Like” versus Comments)
  • 5.
  • 6. LinkedIn - Professional
    Benefits
    Professional network
    Application plugins
    Event management
    Drawbacks
    Limited API and platform development
    Smaller user base
    Some features still in beta (companies)
  • 7.
  • 8. Twitter – The Pipe
    Benefits
    Open API
    Trends and analytics
    Content discovery and pipe value
    Drawbacks
    Limited profiles
    140 characters (could be positive)
  • 9.
  • 10. Blogger – Personal
    Benefits
    Google product (updates and innovation)
    Account management
    Simplicity
    Drawbacks
    Limited customization
    Proprietary platform
    Difficult to effectively monetize
  • 11.
  • 12. Tumblr – Art and Fashion
    Benefits
    Simple and elegant
    Engaged and focused community
    Drawbacks
    Limited sharing (internal > external)
    Closed platform
    Often times too simplistic
  • 13.
  • 14. Wordpress - Business
    Benefits
    Open source and fully customizable
    Easy to manage a business
    Widget developer community
    Drawbacks
    Security holes
    No real community
    Limited for free use
  • 15.
  • 16. Posterous – Easiest
    Benefits
    Incredible sharing options
    Easy and simple posting
    Ubiquity (post from anywhere)
    Drawbacks
    Limited customization
    Not much community
    Startup and may not have longevity
  • 17.
  • 18. What Tools Do I Use?
    What is the goal?
    Make money?
    Engage community?
    Personal brand?
    Marketing?
    Who is your demographic?
    Technical competence
    Size of team and skill sets
    Content focus
  • 19. Resources
    Mashable
    ArsTechnica
    Business Insider
    ReadWriteWeb
    TechCrunch
    VentureBeat
    The Next Web
    Wired