Crowdsourcing: The Why, Who, What, When, and How


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This is the first webinar of a series looking to introduce small businesses and consultants to new and emerging technologies and ways of fully utilizing them.

This fascinating trend of outsourcing tasks to a crowd is changing how businesses operate and innovate. We will present the background and value of crowdsourcing, and also provide actionable recommendations on how business managers and consultants can harness the power of the crowd. This is a not-to-be missed event for those looking to cut costs and improve efficiencies in marketing, operations and innovation within their own business or for their clients.

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Crowdsourcing: The Why, Who, What, When, and How

  1. 1. Wednesday, July 14, 2010 10:00 AM – 10:30 AM EDT Presented by Kyle Hawke Twitter: #whinotsmb
  2. 2. Crowdsourcing, defined in three words: “Ask the What is Audience” it? Crowdsource 2
  3. 3. Motivation should drive the crowdsourcing Why do process and incentive structure. it? Businesses Providers [1] 3 [1] “How to Manage Outside Innovation”, MIT Sloan Management Review, Boudreau, Lakhani; Summer 2009
  4. 4. Use different people to populate the crowd Who’s in depending on what you are trying to accomplish. this crowd? 4
  5. 5. There are more opportunities for crowdsourcing When to beyond R&D, Creative, and Technology. consider it? R&D Creative  New product ideas  Graphic design  Product features  Advertising  Social challenges  Stock images Technology  Software dev. / test  Data cleansing Business  Science problems 5 Photos from Flickr: Tiago Daniel, Dey, MedienGuerilla
  6. 6. Setup your own infrastructure for long-term How to efforts; use a platform for immediate results. start! Do It Yourself Use a Platform or Tasks Design Marketing 6
  7. 7. When starting, beware of the best practices and How to issues associated with crowdsourcing. start! Best Practices Translates to greater  Modular motivation Keeps crowd motivated, feedback shapes end product Let go! You might learn control something new 7
  8. 8. When starting, beware of the best practices and How to issues associated with crowdsourcing. start! Issues Fair compensation; avoid exploits winner-take-all models Use the crowd as an identity extension of core team Use the crowd to identify  Too many the best ideas for you 8
  9. 9. Crowdsourcing is a progressive and cost effective way to get work done. If you have questions or comments, let’s talk. What is it? “Ask the Audience,” not “Phone a Friend” Businesses: Fresh Perspectives, Low Cost Why do it? Providers: Love, Money, Glory Who’s in Employees, Partners, or Public depending this crowd? on the problem When to R&D, Design, Technology, and Business consider it? Kyle Hawke How to Co-Founder, Whinot Do It Yourself or Use a Platform start! @kyle_at_whinot 9 #whinotsmb