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Controversy• http://www.youtube.com/watch?v=vVkFT2yjk0 A
Business Model• http://www.youtube.com/watch?v=_xgPtqT0XBY• No upfront cost for customers• Create profile where Groupon can collect info• Companies contact Groupon• One “Groupon” per day to customers through email• Half of deal revenue goes to the company, other half to Groupon• Potential Problems• Fun Facts
Competition • Virtually no barriers to entry in deal-of-the-day market ▫ Over 500 sites worldwide• Top Companies1. Groupon – 11 million viewers/month2. Living Social – 7.2 million viewers/month3. Gilt Group – 800,000 viewers/month
Living Social• Launched in 2007• December, 2010 partnered with Amazon - Have invested $208 million in Living Social• Net loss of $558 million loss last year - Blamed on rapid expansion
Google Offers• Launched June, 2011 - After failed attempt to buy Groupon• Differentiated from Groupon because limitless purchases• Integrated Google Checkout and Google Wallet
Groupon Now!• http://www.youtube.com/watch?v=Vgk1YfInZo M• Mobile App• Real-time coupons for retailers in area• Example of buying pizza
Problems with Groupon Now!• Push vs. Pull Notifications• Similar to an app that Living Social tried to implement
Problems with Groupon• Retailers unable to retain customers• Fear that people buying Groupon are already customers of retailer• Not enough marketers using Groupon• Overcrowding at the time of coupon
Groupon on the Decline?• Fear that it will collapse as quickly as it succeeded• Already showing signs of decline with stock price
Questions1) What type of services do you think have the most success with Groupon?2) Do you think there is enough demand for Groupon to venture into smaller towns and not only operate in large cities?3) What do you think the future of Groupon and other daily deal websites will be?