Using Social Media to Your Professional Advantage <br />Kyleen M. Burgess<br />Area Information Management Agent<br />Regi...
What is “Social Media?”<br />
Before You Start Networking<br />If you are going to start a network for your programming:<br />Plan<br />Commit – sometim...
6 Steps to Adopting Social Media<br />Stupid trend (someone talks you into it)<br />You find information that perks your i...
Strengths of Social Media<br />It’s revolutionizing our culture, just as the air conditioner changed our demographics and ...
Hazards of Social Media<br />It can own you if you don’t master it<br />It knows no geographic or demographic boundaries<b...
WWEBD? (what would Edgar Boone Do?)<br />COME UP WITH A PROGAM MODEL! <br />
Strategy & Discipline (TIWEBWD)(This is What Edgar Boone Would Do)<br />Define your objective<br />Define your audience<br...
Warren County Cooperative Extension<br />Objective: A) Provide real time information on programs/activities offered by sta...
Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories<br />Market the Tool: Promot...
Overall Goal<br />Increase awareness, engagement, traffic and word of mouth<br />
Social networks We’ll Cover<br />Facebook<br />Twitter<br />
Social Media Statistics <br />
Facebook<br />629 million users > 8 billion minutes per day<br />46.7% of North Carolinians use FB (10th)<br />100 million...
Twitter Statistics <br />13% of US Adults<br />100 million users<br />Company usage skyrocketing<br />Busiest from 9-5, M-...
Facebook Vs Twitter<br />Connectivity <br />Broadcasting<br />Facebook<br />Twitter<br />
Facebook<br />
Facebook in Cumberland County<br />County Government – 544<br />Downtown Fayetteville – 6,126<br />Cumberland Public Libra...
How Extension is on the Cumberland County Government Facebook Page<br />
Facebook In Extension<br />
County Office Page<br />
Program Specific Page<br />
Horticulture<br />
4-H Livestock<br />
Cumberland County FB Page User Information<br />
Security <br />Make a page / not a new account<br />Set up several administrators (with one main head administrator) <br /...
Extension in Twitter<br />
Professionalism On the Net<br />Facebook<br />Create list for friends to separate work from business<br />Be careful of ta...
Write clear status updates<br />Avoid chain status updates<br />Social Media is a step up from texting<br />Inappropriate ...
Use technology to enhance your work, but avoid the liabilities that can be created <br />
References <br />Slideshare.net<br />Introduction to Social Networking <br />By Stacy Lukaasavita<br />Michele Payn-Knoppe...
Discover Your Web Social Media 2.0<br />www.tinyurl.com/OFBFSocialMedia<br />
Feel Free To Contact Me	<br />Kyleen Burgess<br />Area Information Management Agent<br />Region 3<br />Hertford County Off...
Upcoming SlideShare
Loading in...5
×

County Office Using Social Media To Your Professional Advantage

411
-1

Published on

Made for Cumberland Co, NC staff to introduce them to Social Media

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
411
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

County Office Using Social Media To Your Professional Advantage

  1. 1. Using Social Media to Your Professional Advantage <br />Kyleen M. Burgess<br />Area Information Management Agent<br />Region 3<br />NCCES<br />
  2. 2. What is “Social Media?”<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. Before You Start Networking<br />If you are going to start a network for your programming:<br />Plan<br />Commit – sometimes even the best laid plan fails because of lack of commitment<br />UPDATE – stay frequent and on point<br />Follow through – if you leave make sure someone knows how to keep up with what you started<br />Note the blend of personal/professional <br />Use common sense. Remember posts are searchable and public (use privacy settings) <br />
  12. 12.
  13. 13. 6 Steps to Adopting Social Media<br />Stupid trend (someone talks you into it)<br />You find information that perks your interest<br />You start building connections – community builds<br />You reach a point of feeling obligated to share<br />You realize the power of the message and harness it<br />Addiction<br />Source: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter<br />
  14. 14. Strengths of Social Media<br />It’s revolutionizing our culture, just as the air conditioner changed our demographics and how relate to others<br />It’s a cost effective communication tool<br />Rapidly being driven by the over 35 crowd<br />It allows you to mix media – pictures, video, web links<br />Reaches your target audience in real time – enhanced by smart phones<br />Stimulates two way dialogue<br />It knows no geographical boundaries<br />It’s a great advocacy tool <br />
  15. 15. Hazards of Social Media<br />It can own you if you don’t master it<br />It knows no geographic or demographic boundaries<br />You can lose your focus – diluting your message<br />It functions 24 hours a day (ping addiction)<br />It allows two way dialogue –followers can consume your time <br />We’re becoming a ping culture <br />It’s a big world – once you open the doors those who oppose you views will find you<br />
  16. 16. WWEBD? (what would Edgar Boone Do?)<br />COME UP WITH A PROGAM MODEL! <br />
  17. 17. Strategy & Discipline (TIWEBWD)(This is What Edgar Boone Would Do)<br />Define your objective<br />Define your audience<br />Define your tool – Twitter, Facebook, Blog, You-Tube, etc.<br />Develop your strategy / content<br />Market your tool<br />Remain true to your objective<br />Evaluate your results<br />
  18. 18. Warren County Cooperative Extension<br />Objective: A) Provide real time information on programs/activities offered by staff, B) Build a brand name, C) build hit-count at warren.ces.ncsu.edu<br />Audience: Warren County Citizens<br />Tool: Facebook, Twitter<br />
  19. 19. Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories<br />Market the Tool: Promote Online, in print (newsletters/news papers, advertising) and when speaking<br />Evaluation: Feedback, rising web hits on county webpage, number of fans (73) on FB, number of followers on Twitter (27)<br />
  20. 20. Overall Goal<br />Increase awareness, engagement, traffic and word of mouth<br />
  21. 21. Social networks We’ll Cover<br />Facebook<br />Twitter<br />
  22. 22. Social Media Statistics <br />
  23. 23. Facebook<br />629 million users > 8 billion minutes per day<br />46.7% of North Carolinians use FB (10th)<br />100 million US (5x more than American Idol)<br />55 minutes per user<br />Women age 55 and older are fastest growing demographic<br />30 billion pieces of content shared each week<br />http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/<br />
  24. 24. Twitter Statistics <br />13% of US Adults<br />100 million users<br />Company usage skyrocketing<br />Busiest from 9-5, M-F<br />47% use Facebook<br />
  25. 25. Facebook Vs Twitter<br />Connectivity <br />Broadcasting<br />Facebook<br />Twitter<br />
  26. 26. Facebook<br />
  27. 27.
  28. 28. Facebook in Cumberland County<br />County Government – 544<br />Downtown Fayetteville – 6,126<br />Cumberland Public Library and Info Center – 788<br />Fayetteville-Cumberland Chamber – 1,634<br />Safe Kids – 233<br />Cape Fear Botanical Garden – 1218<br />Arts Council – 1,288<br />Fort Brag – 12,836<br />
  29. 29. How Extension is on the Cumberland County Government Facebook Page<br />
  30. 30. Facebook In Extension<br />
  31. 31. County Office Page<br />
  32. 32. Program Specific Page<br />
  33. 33. Horticulture<br />
  34. 34. 4-H Livestock<br />
  35. 35. Cumberland County FB Page User Information<br />
  36. 36. Security <br />Make a page / not a new account<br />Set up several administrators (with one main head administrator) <br />Work the page out of your personal account<br />Set up your personal privacy settings so that no one can see your personal page without friending them<br />Set up user policy like county page<br />Educate Staff on Facebook usage <br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45. Extension in Twitter<br />
  46. 46.
  47. 47.
  48. 48.
  49. 49. Professionalism On the Net<br />Facebook<br />Create list for friends to separate work from business<br />Be careful of tagged photos<br />Act like you would in real life<br />Don’t sent out applications<br />DO NOT PUT THE PRIVATE OUT IN PUBLIC<br />
  50. 50. Write clear status updates<br />Avoid chain status updates<br />Social Media is a step up from texting<br />Inappropriate comments may create issues<br />Use common sense<br />There is no privacy<br />
  51. 51. Use technology to enhance your work, but avoid the liabilities that can be created <br />
  52. 52. References <br />Slideshare.net<br />Introduction to Social Networking <br />By Stacy Lukaasavita<br />Michele Payn-Knopper –Social Media Guru <br />eXtensionWebanair –Social Media in Agriculture<br />
  53. 53. Discover Your Web Social Media 2.0<br />www.tinyurl.com/OFBFSocialMedia<br />
  54. 54. Feel Free To Contact Me <br />Kyleen Burgess<br />Area Information Management Agent<br />Region 3<br />Hertford County Office<br />Twitter: misskyleejean<br />AOL IM: kyleenburgess<br />Facebook: http://www.facebook.com/#/kyleen.burgess?ref=profile<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×