Your Feedback is Very Important to Us<br />Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals<br />Pa...
Partnering withthe Azure Services<br />Steve Yi, Director<br />Eric Morse, Director<br />Microsoft Corporation<br />AP002<...
AgendaPartner opportunities for the Azure services<br />Why consider using the cloud?<br />What are the Azure services?<br...
Considerations for the Cloud<br />Application logic<br />Storage<br />Relational data<br />Network infrastructure<br />App...
Considerations for the Cloud<br />Application logic<br />Storage<br />Relational data<br />Network infrastructure<br />App...
Considerations for the Cloud<br />Application logic<br />Storage<br />Relational data<br />Network infrastructure<br />App...
Considerations for the Cloud<br />Infrastructureconsiderations<br />Customer valueand agility<br />Human capital, $$$ inve...
Considerations for the Cloud<br />Infrastructureconsiderations<br />Customer valueand agility<br />Customer value & agilit...
The Azure ServicesA quick overview<br />
Why Should Partners Care?<br />Windows Azure platform<br />Power of Choice<br />Simplicity<br />Use whatyou know<br />Resp...
The Windows Azure Platform<br />Web and clouds<br />Third party cloud<br />Web applications<br />Compute<br />Storage<br /...
Building on theWindows Azure Platform<br />
How Do I Create Solutions with Windows Azure Platform?Develop and test locally, deploy to the cloud<br />End users<br />Yo...
How Do I Create Solutions with Windows Azure Platform? Use services in the cloud or on-premises<br />Azure services<br />S...
How Do I Create Solutions with Windows Azure Platform? Bringing it all together<br />Azure services<br />End users<br />SO...
Applications<br />Microsoft’s Software Plus Services Portfolio<br />Platform<br />On-Premises<br />Partner<br />Hosted<br ...
Partners andWindows Azure PlatformBusiness implications<br />
How We Will Work with the ChannelEmbedded Windows Azure platform<br />Discount<br />Partner<br />Partner offering<br />Par...
How We Will Work with the ChannelBuilt for Windows Azure platform<br />Partner<br />Partner offering<br />Partner offering...
Microsoft Partners and the Windows Azure PlatformPartnering types – thru and to models<br />SoftwareDevelopers <br />Hoste...
Partners andWindows Azure PlatformSolution scenarios<br />
Web Application and SaaS ProvidersInternet-based applications and services<br />Application logic<br />Deploy web applicat...
Independent Software VendorsAdapt existing solutions and packaged solutions<br />How do you keep pace with the rate of cha...
Independent Software VendorsAdapt existing solutions and packaged solutions<br />Adapt existing software librariesto run o...
Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio<br />Legacy or Non-Portable systems<...
Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio<br />Transition applications to run ...
Software Developers Innovative user experience, domain-specific solutions<br />Azure services<br />SOAP<br />SOAP<br />You...
HostersPower of choice<br />Provides tools, management, and aggregation of applications that run on  Windows Azure<br />Pr...
Azure Services Panel Discussion<br />
Panel Discussion<br />
The Road Ahead<br />
Windows Azure Platform Roadmap<br />Simple Service Templates<br />One Geo<br />ASP.NET<br />Medium Trust<br />Automated Se...
Next Steps<br />Visit Azure.com/PartnerQuickstart<br />Learn about Azure, and how to quickly start making money!<br />Sign...
Azure Quickstart<br />azure.com/partnerquickstart<br />The one stop shop for partners to access<br />Training<br />Tools<b...
Windows Azure Platform Key WPC Sessions<br />Day 1 – Monday, July 13<br />Day 2 – Tuesday, July 14<br />11:30-12:30<br />T...
Your Feedback is Very Important to Us<br />Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals<br />Pa...
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
What Are Azure Services?<br />Power of choice<br />Interoperable<br />Comprehensive cloud platform as a service<br />Cloud...
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Partnering With The Azure Services Final

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Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners can make money, scenarios by partner type (e.g., ISV, System Integrator, VAR) and hear from partners about their experiences in working with Windows Azure, SQL Azure, and .NET Services. (Session Title Change from: Azure Services Platform 101)

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  • SILVERFOX: Make the third panel on the right tinged in red – we want to illustrate this is complicated, nasty, and stuff they don’t want to deal with.
  • SILVERFOX: Change graph on left to ‘hockey stick’ exponential curves.SILVERFOX: Change graph on right to ‘hockey stick’ exponential curve.
  • Power of choice: Great customer and partner opportunity and flexibility throughOn premise/off/hybridMicrosoft hosted and/or partner hostedFinished and/or building block servicesCommitment to Partners:Microsoft is a channel-led organization and deeply committed to bringing partners to forefront of this transformationMicrosoft uniquely supports all classes of the services manifestation Services delivery (SaaS)Services composition (SOA)Services experience (Web 2.0)Trust:Comprehensive SLAsDependable performanceYears of Microsoft ExperienceEfficiency:On-demand computingElimination of idle IT capacityLower TCO Microsoft App Migration Study InsightsLower hosting costs drives lower overall costsHigher savings for an app w/more variable usage patternsFaster time to market on Azure Services (instantaneous vs. 5 weeks)Agility:Faster time to marketSpeedier developmentSimpler deploymentFocus:Rapid monetization Scalability without complexity Fewer operational hurdlesWest Monroe Partners: City of Chicago case studyGoogle and Adobe Compete Win!2 weeks to deploy new application on Windows AzureInteractive mapping online experienceCall-to-action – come hear about their experience by attending the Lap Around Windows Azure sessionsHow we help you make money:Azure QuickStart Program + CTPPartner DiscountDevelopment PricingIntegration with partner programs
  • “With Partner” modelApplications built forAzure ServicesCustomer buys Azure from MicrosoftCustomer buys applications from partner
  • “With Partner” modelApplications built forAzure ServicesCustomer buys Azure from MicrosoftCustomer buys applications from partner
  • SILVERFOX: v1 by you guys was too visually confusing. Please try again and try to keep it as visually uncomplicated as possible, since this slide is presenting a lot of information.
  • SILVERFOX: v1 by you guys was too visually confusing. Please try again and try to keep it as visually uncomplicated as possible, since this slide is presenting a lot of information.
  • Rename ‘mission critical’ – or ‘horizontal’? USE LEGACY, need to stay on-premises
  • SILVERFOX: Highlight ‘systems integrators and outsourcers’ more. The scenario is important, but want the partner to emerge as the star here.
  • Kyle to provide.
  • Talk about SQL Azure(DDL, DML, ODBC, JDBC, ADO.NET
  • Speaker notes: there will be three separate CTP’s: windows, .net, and SDS
  • Update slide to be a common WPC Azure Core session slide to remind audience about other ongoing sessions.
  • Partnering With The Azure Services Final

    1. 1.
    2. 2. Your Feedback is Very Important to Us<br />Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals<br />Palm Treo Pro Windows Mobile Device!<br />Official Microsoft Gear: Bike Jerseys<br />$25 Conference Store gift certificate<br />Bing Backpacks <br />& Hats<br />Winners Every Hour!<br />Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com<br />
    3. 3. Partnering withthe Azure Services<br />Steve Yi, Director<br />Eric Morse, Director<br />Microsoft Corporation<br />AP002<br />
    4. 4. AgendaPartner opportunities for the Azure services<br />Why consider using the cloud?<br />What are the Azure services?<br />How do developers create applications?<br />Partners opportunities<br />Pricing and licensing<br />Partner panel discussion<br />Resources<br />Q&A<br />
    5. 5. Considerations for the Cloud<br />Application logic<br />Storage<br />Relational data<br />Network infrastructure<br />Applications requirea runtime, storage,and infrastructure<br />
    6. 6. Considerations for the Cloud<br />Application logic<br />Storage<br />Relational data<br />Network infrastructure<br />Applications requirea runtime, storage,and infrastructure<br />Creating applications for scaleand high availability require<br />Additional infrastructure<br />Redundant hardware<br />Additional logic to handle distributed computing<br />Additional logic to handle failover<br />
    7. 7. Considerations for the Cloud<br />Application logic<br />Storage<br />Relational data<br />Network infrastructure<br />Applications requirea runtime, storage,and infrastructure<br />It gets more complicated when addressing network latency, geo-distribution, and security boundaries to reach customers worldwide <br />Creating applications for scaleand high availability require<br />Additional infrastructure<br />Redundant hardware<br />Additional logic to handle distributed computing<br />Additional logic to handle failover<br />
    8. 8. Considerations for the Cloud<br />Infrastructureconsiderations<br />Customer valueand agility<br />Human capital, $$$ invested<br />Scalability, redundancy, high-availability,geo-distribution, low-latency<br />As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease<br />
    9. 9. Considerations for the Cloud<br />Infrastructureconsiderations<br />Customer valueand agility<br />Customer value & agility<br />Human capital, $$$ invested<br />Human capital, $$$ invested<br />Scalability, redundancy, high-availability,geo-distribution, low-latency<br />Building your applications in the cloud, you only pay for what you need, keeping costs in control, as you increase your customer value and agility<br />As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease<br />
    10. 10. The Azure ServicesA quick overview<br />
    11. 11. Why Should Partners Care?<br />Windows Azure platform<br />Power of Choice<br />Simplicity<br />Use whatyou know<br />Respond rapidly to changing needs<br />Manage resources with less cost and effort<br />Concentrate on delivering solutions,not infrastructure<br />Commitment to Partners<br />Agility<br />Software-plus-Services<br />Importance of the Platform<br />Efficiency<br />Focus<br />Great customer and partner opportunity flexibility<br />Microsoft is a channel-led organization<br />Microsoft uniquely supports all services classes<br />
    12. 12. The Windows Azure Platform<br />Web and clouds<br />Third party cloud<br />Web applications<br />Compute<br />Storage<br />Management<br />Management<br />Relational data<br />Connectivity<br />Interoperability<br />Access control<br />On-premises<br />On-premises systems<br />Composite applications<br />Developer Experience<br />Use existing skills and tools<br />Third partylanguages<br />
    13. 13. Building on theWindows Azure Platform<br />
    14. 14. How Do I Create Solutions with Windows Azure Platform?Develop and test locally, deploy to the cloud<br />End users<br />Your cloud application<br />Third partylanguages<br />Developers<br />
    15. 15. How Do I Create Solutions with Windows Azure Platform? Use services in the cloud or on-premises<br />Azure services<br />SOAP<br />SOAP<br />Your cloud application<br />Your softwareapplication<br />Partner applications and web services<br />REST<br />REST<br />XML<br />XML<br />
    16. 16. How Do I Create Solutions with Windows Azure Platform? Bringing it all together<br />Azure services<br />End users<br />SOAP<br />SOAP<br />Your cloud application<br />Your softwareapplication<br />Partner applications and web services<br />REST<br />REST<br />XML<br />XML<br />Third partylanguages<br />Developers<br />
    17. 17. Applications<br />Microsoft’s Software Plus Services Portfolio<br />Platform<br />On-Premises<br />Partner<br />Hosted<br />Microsoft <br />Hosted<br />
    18. 18. Partners andWindows Azure PlatformBusiness implications<br />
    19. 19. How We Will Work with the ChannelEmbedded Windows Azure platform<br />Discount<br />Partner<br />Partner offering<br />Partner offering<br />Customer<br />
    20. 20. How We Will Work with the ChannelBuilt for Windows Azure platform<br />Partner<br />Partner offering<br />Partner offering<br />Customer<br />
    21. 21. Microsoft Partners and the Windows Azure PlatformPartnering types – thru and to models<br />SoftwareDevelopers <br />Hoster<br />Reseller<br />Web<br />ISV<br />Integrator<br />Web 2.0<br />Scale,<br />Interoperability<br />Repeatablesolutions<br />Dev Tools,Aggregation<br />Partnerwith ISVs<br />Scale applications<br />Simplifymanagement<br />
    22. 22. Partners andWindows Azure PlatformSolution scenarios<br />
    23. 23. Web Application and SaaS ProvidersInternet-based applications and services<br />Application logic<br />Deploy web application and services on Windows Azure instances<br />Fabric controller automatically scales to the number of instances available<br />Storage is redundant; application and storage can deployed to specific geographics<br />Fully relational database based on SQL Server technology<br />High availability, data recovery, self management<br />The Windows Azure platform providesthe network and management infrastructureto deliver a platform as a service<br />Storage<br />Relational data<br />Network infrastructure<br />Other clouds<br />On-premises<br />
    24. 24. Independent Software VendorsAdapt existing solutions and packaged solutions<br />How do you keep pace with the rate of change customers are expecting?<br />Is there a realistic optionto provide a SaaS solution customers want?<br />How do you efficiently add new value without doingan entirely new on-site implementation?<br /><br /><br />
    25. 25. Independent Software VendorsAdapt existing solutions and packaged solutions<br />Adapt existing software librariesto run on Windows Azure<br />Focus your resources exclusivelyon creating customer value<br />Re-use existing database architecture and code<br />Interoperate and integratewith on-premises applications<br />Expose or consume other servicesusing internet standards<br />Interoperate and integrate with on-premises applications<br />Create data hubs and exchanges between customers<br />
    26. 26. Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio<br />Legacy or Non-Portable systems<br />Corporate IT systems include mission-critical applicationsthat will stay on-premises for the foreseeable future (e.g., ERP)<br />Business applications<br />The portfolio of multiple departmental, customer self-service, and integration projects create a management burden and non-optimized use of the corporate data-center<br />
    27. 27. Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio<br />Transition applications to run on Windows Azure<br />Utilize access control to provideidentity and authorization access<br />Reuse existing database architecture and share data<br />Systems Integratorsand outsourcers<br />Seamlessly share data between cloudand on-premises systems<br />Third partylanguages<br />Businesspartners<br />Third party solutions<br />Externalusers<br />
    28. 28. Software Developers Innovative user experience, domain-specific solutions<br />Azure services<br />SOAP<br />SOAP<br />Your cloud application<br />Softwareapplications<br />REST<br />REST<br />User interface<br />User experience<br />Visualization<br />Industry or Domain-specific solutions and services<br />XML<br />XML<br />Connectivity and interoperability enhancements<br />
    29. 29. HostersPower of choice<br />Provides tools, management, and aggregation of applications that run on Windows Azure<br />Provides advanced infrastructure designed for specific packaged and custom applications<br />ApplicationHosting<br />Supports developers in deploying and managing applications deployed against Windows Azure<br />Manages hosted infrastructure and supports developers and their application<br />ManagedHosting<br />Supplies tools, control panel and markets to developers looking for an elastic cloud solution<br />Manages infrastructure, supplies tools, control panel, and markets to Windows developers<br />Mass MarketHosting<br />
    30. 30. Azure Services Panel Discussion<br />
    31. 31. Panel Discussion<br />
    32. 32. The Road Ahead<br />
    33. 33. Windows Azure Platform Roadmap<br />Simple Service Templates<br />One Geo<br />ASP.NET<br />Medium Trust<br />Automated Service Management<br />Service Bus, Access Control<br />Rich Service Templates<br />Multiple Geo Locations<br />Multiple Languages<br />Full Trust<br />Active Directory and Web ID<br />Relational & Virtualized Database <br />Auto DB Management<br />Admin Mode/VM Deployment<br />Geo Replication & On Premises<br />Systems Center Integration<br />Enterprise ID Federation<br />Distributed Queries & CLR<br />Analytics & reporting<br />Data Synch (DataHub)<br />Commercial release<br />CTP 08<br />Future<br />Web 2.0<br />Partners<br />Enterprise<br />
    34. 34. Next Steps<br />Visit Azure.com/PartnerQuickstart<br />Learn about Azure, and how to quickly start making money!<br />Sign up for the Azure CTP<br />Visit www.azure.com<br />Register for David Chappell’s Road Show near you<br />Hear first hand from a global thought leader about the Azure services<br />
    35. 35. Azure Quickstart<br />azure.com/partnerquickstart<br />The one stop shop for partners to access<br />Training<br />Tools<br />Content<br />Updates<br />Announcements<br />…and connect with Microsoft as they develop on Azure services<br />
    36. 36. Windows Azure Platform Key WPC Sessions<br />Day 1 – Monday, July 13<br />Day 2 – Tuesday, July 14<br />11:30-12:30<br />The Partner Story for Azure–Value Keynote<br />Doug Hauger<br />(App Plat) Room La Nouvelle AB<br />Partners: West Monroe Partners<br />2:00-3:00<br />Partnering with the Azure Services<br />Steve Yi, Erice Morse<br />(App Plat) Room 220-222<br />Partners: Paypal, Acumatica (TBC), CSC (TBC)<br />Extend Your Application to the Azure Cloud with S+S SQL Data Services<br />Rick Negrin<br />(App Plat) Room 220-222<br />Partners: Infosys, Clearway<br />Software + Services: Bringing it all together across Microsoft Online Services, Partner Hosted, and Windows Azure<br />Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni<br />(S+S) Room 217<br />3:30-4:30<br />The Azure Services Platform Partner Model and Pricing<br />Michael Maggs, and Dianne O’Brien<br />(S+S) Room 220-222<br />Software-Plus-Services: Bringing it all together across MS Online Services, Partner Hosted and Windows Azure<br />Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni<br />(S+S) Room 220-222<br />Leveraging the Cloud: How ISVs Can Use New Microsoft Programs to Move into the Software-Plus-Services World<br />David Wright<br />(S+S) Room 215-216<br />5:00-6:00<br />Lap around Windows Azure, Business Edition<br />David Lemphers<br />(S+S) Room 220-222<br />Partners: Mamut<br />
    37. 37. Your Feedback is Very Important to Us<br />Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals<br />Palm Treo Pro Windows Mobile Device!<br />Official Microsoft Gear: Bike Jerseys<br />$25 Conference Store gift certificate<br />Bing Backpacks <br />& Hats<br />Winners Every Hour!<br />Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com<br />
    38. 38. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />
    39. 39. What Are Azure Services?<br />Power of choice<br />Interoperable<br />Comprehensive cloud platform as a service<br />Cloud operating system as a service<br />Fully relational database as a service<br />Connectivity service<br />Use some or all of the Azure services<br />Deploy web applications, web services, or a combination of software and services<br />Utilizes web standardsto interoperate withother clouds, other programming languages, and with on-premises applications<br />
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