Your SlideShare is downloading. ×
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Partnering With The  Azure  Services  Final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Partnering With The Azure Services Final

1,124

Published on

Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners …

Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners can make money, scenarios by partner type (e.g., ISV, System Integrator, VAR) and hear from partners about their experiences in working with Windows Azure, SQL Azure, and .NET Services. (Session Title Change from: Azure Services Platform 101)

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,124
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
79
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SILVERFOX: Make the third panel on the right tinged in red – we want to illustrate this is complicated, nasty, and stuff they don’t want to deal with.
  • SILVERFOX: Change graph on left to ‘hockey stick’ exponential curves.SILVERFOX: Change graph on right to ‘hockey stick’ exponential curve.
  • Power of choice: Great customer and partner opportunity and flexibility throughOn premise/off/hybridMicrosoft hosted and/or partner hostedFinished and/or building block servicesCommitment to Partners:Microsoft is a channel-led organization and deeply committed to bringing partners to forefront of this transformationMicrosoft uniquely supports all classes of the services manifestation Services delivery (SaaS)Services composition (SOA)Services experience (Web 2.0)Trust:Comprehensive SLAsDependable performanceYears of Microsoft ExperienceEfficiency:On-demand computingElimination of idle IT capacityLower TCO Microsoft App Migration Study InsightsLower hosting costs drives lower overall costsHigher savings for an app w/more variable usage patternsFaster time to market on Azure Services (instantaneous vs. 5 weeks)Agility:Faster time to marketSpeedier developmentSimpler deploymentFocus:Rapid monetization Scalability without complexity Fewer operational hurdlesWest Monroe Partners: City of Chicago case studyGoogle and Adobe Compete Win!2 weeks to deploy new application on Windows AzureInteractive mapping online experienceCall-to-action – come hear about their experience by attending the Lap Around Windows Azure sessionsHow we help you make money:Azure QuickStart Program + CTPPartner DiscountDevelopment PricingIntegration with partner programs
  • “With Partner” modelApplications built forAzure ServicesCustomer buys Azure from MicrosoftCustomer buys applications from partner
  • “With Partner” modelApplications built forAzure ServicesCustomer buys Azure from MicrosoftCustomer buys applications from partner
  • SILVERFOX: v1 by you guys was too visually confusing. Please try again and try to keep it as visually uncomplicated as possible, since this slide is presenting a lot of information.
  • SILVERFOX: v1 by you guys was too visually confusing. Please try again and try to keep it as visually uncomplicated as possible, since this slide is presenting a lot of information.
  • Rename ‘mission critical’ – or ‘horizontal’? USE LEGACY, need to stay on-premises
  • SILVERFOX: Highlight ‘systems integrators and outsourcers’ more. The scenario is important, but want the partner to emerge as the star here.
  • Kyle to provide.
  • Talk about SQL Azure(DDL, DML, ODBC, JDBC, ADO.NET
  • Speaker notes: there will be three separate CTP’s: windows, .net, and SDS
  • Update slide to be a common WPC Azure Core session slide to remind audience about other ongoing sessions.
  • Transcript

    • 1.
    • 2. Your Feedback is Very Important to Us
      Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals
      Palm Treo Pro Windows Mobile Device!
      Official Microsoft Gear: Bike Jerseys
      $25 Conference Store gift certificate
      Bing Backpacks
      & Hats
      Winners Every Hour!
      Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
    • 3. Partnering withthe Azure Services
      Steve Yi, Director
      Eric Morse, Director
      Microsoft Corporation
      AP002
    • 4. AgendaPartner opportunities for the Azure services
      Why consider using the cloud?
      What are the Azure services?
      How do developers create applications?
      Partners opportunities
      Pricing and licensing
      Partner panel discussion
      Resources
      Q&A
    • 5. Considerations for the Cloud
      Application logic
      Storage
      Relational data
      Network infrastructure
      Applications requirea runtime, storage,and infrastructure
    • 6. Considerations for the Cloud
      Application logic
      Storage
      Relational data
      Network infrastructure
      Applications requirea runtime, storage,and infrastructure
      Creating applications for scaleand high availability require
      Additional infrastructure
      Redundant hardware
      Additional logic to handle distributed computing
      Additional logic to handle failover
    • 7. Considerations for the Cloud
      Application logic
      Storage
      Relational data
      Network infrastructure
      Applications requirea runtime, storage,and infrastructure
      It gets more complicated when addressing network latency, geo-distribution, and security boundaries to reach customers worldwide
      Creating applications for scaleand high availability require
      Additional infrastructure
      Redundant hardware
      Additional logic to handle distributed computing
      Additional logic to handle failover
    • 8. Considerations for the Cloud
      Infrastructureconsiderations
      Customer valueand agility
      Human capital, $$$ invested
      Scalability, redundancy, high-availability,geo-distribution, low-latency
      As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease
    • 9. Considerations for the Cloud
      Infrastructureconsiderations
      Customer valueand agility
      Customer value & agility
      Human capital, $$$ invested
      Human capital, $$$ invested
      Scalability, redundancy, high-availability,geo-distribution, low-latency
      Building your applications in the cloud, you only pay for what you need, keeping costs in control, as you increase your customer value and agility
      As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease
    • 10. The Azure ServicesA quick overview
    • 11. Why Should Partners Care?
      Windows Azure platform
      Power of Choice
      Simplicity
      Use whatyou know
      Respond rapidly to changing needs
      Manage resources with less cost and effort
      Concentrate on delivering solutions,not infrastructure
      Commitment to Partners
      Agility
      Software-plus-Services
      Importance of the Platform
      Efficiency
      Focus
      Great customer and partner opportunity flexibility
      Microsoft is a channel-led organization
      Microsoft uniquely supports all services classes
    • 12. The Windows Azure Platform
      Web and clouds
      Third party cloud
      Web applications
      Compute
      Storage
      Management
      Management
      Relational data
      Connectivity
      Interoperability
      Access control
      On-premises
      On-premises systems
      Composite applications
      Developer Experience
      Use existing skills and tools
      Third partylanguages
    • 13. Building on theWindows Azure Platform
    • 14. How Do I Create Solutions with Windows Azure Platform?Develop and test locally, deploy to the cloud
      End users
      Your cloud application
      Third partylanguages
      Developers
    • 15. How Do I Create Solutions with Windows Azure Platform? Use services in the cloud or on-premises
      Azure services
      SOAP
      SOAP
      Your cloud application
      Your softwareapplication
      Partner applications and web services
      REST
      REST
      XML
      XML
    • 16. How Do I Create Solutions with Windows Azure Platform? Bringing it all together
      Azure services
      End users
      SOAP
      SOAP
      Your cloud application
      Your softwareapplication
      Partner applications and web services
      REST
      REST
      XML
      XML
      Third partylanguages
      Developers
    • 17. Applications
      Microsoft’s Software Plus Services Portfolio
      Platform
      On-Premises
      Partner
      Hosted
      Microsoft
      Hosted
    • 18. Partners andWindows Azure PlatformBusiness implications
    • 19. How We Will Work with the ChannelEmbedded Windows Azure platform
      Discount
      Partner
      Partner offering
      Partner offering
      Customer
    • 20. How We Will Work with the ChannelBuilt for Windows Azure platform
      Partner
      Partner offering
      Partner offering
      Customer
    • 21. Microsoft Partners and the Windows Azure PlatformPartnering types – thru and to models
      SoftwareDevelopers
      Hoster
      Reseller
      Web
      ISV
      Integrator
      Web 2.0
      Scale,
      Interoperability
      Repeatablesolutions
      Dev Tools,Aggregation
      Partnerwith ISVs
      Scale applications
      Simplifymanagement
    • 22. Partners andWindows Azure PlatformSolution scenarios
    • 23. Web Application and SaaS ProvidersInternet-based applications and services
      Application logic
      Deploy web application and services on Windows Azure instances
      Fabric controller automatically scales to the number of instances available
      Storage is redundant; application and storage can deployed to specific geographics
      Fully relational database based on SQL Server technology
      High availability, data recovery, self management
      The Windows Azure platform providesthe network and management infrastructureto deliver a platform as a service
      Storage
      Relational data
      Network infrastructure
      Other clouds
      On-premises
    • 24. Independent Software VendorsAdapt existing solutions and packaged solutions
      How do you keep pace with the rate of change customers are expecting?
      Is there a realistic optionto provide a SaaS solution customers want?
      How do you efficiently add new value without doingan entirely new on-site implementation?


    • 25. Independent Software VendorsAdapt existing solutions and packaged solutions
      Adapt existing software librariesto run on Windows Azure
      Focus your resources exclusivelyon creating customer value
      Re-use existing database architecture and code
      Interoperate and integratewith on-premises applications
      Expose or consume other servicesusing internet standards
      Interoperate and integrate with on-premises applications
      Create data hubs and exchanges between customers
    • 26. Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio
      Legacy or Non-Portable systems
      Corporate IT systems include mission-critical applicationsthat will stay on-premises for the foreseeable future (e.g., ERP)
      Business applications
      The portfolio of multiple departmental, customer self-service, and integration projects create a management burden and non-optimized use of the corporate data-center
    • 27. Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio
      Transition applications to run on Windows Azure
      Utilize access control to provideidentity and authorization access
      Reuse existing database architecture and share data
      Systems Integratorsand outsourcers
      Seamlessly share data between cloudand on-premises systems
      Third partylanguages
      Businesspartners
      Third party solutions
      Externalusers
    • 28. Software Developers Innovative user experience, domain-specific solutions
      Azure services
      SOAP
      SOAP
      Your cloud application
      Softwareapplications
      REST
      REST
      User interface
      User experience
      Visualization
      Industry or Domain-specific solutions and services
      XML
      XML
      Connectivity and interoperability enhancements
    • 29. HostersPower of choice
      Provides tools, management, and aggregation of applications that run on Windows Azure
      Provides advanced infrastructure designed for specific packaged and custom applications
      ApplicationHosting
      Supports developers in deploying and managing applications deployed against Windows Azure
      Manages hosted infrastructure and supports developers and their application
      ManagedHosting
      Supplies tools, control panel and markets to developers looking for an elastic cloud solution
      Manages infrastructure, supplies tools, control panel, and markets to Windows developers
      Mass MarketHosting
    • 30. Azure Services Panel Discussion
    • 31. Panel Discussion
    • 32. The Road Ahead
    • 33. Windows Azure Platform Roadmap
      Simple Service Templates
      One Geo
      ASP.NET
      Medium Trust
      Automated Service Management
      Service Bus, Access Control
      Rich Service Templates
      Multiple Geo Locations
      Multiple Languages
      Full Trust
      Active Directory and Web ID
      Relational & Virtualized Database
      Auto DB Management
      Admin Mode/VM Deployment
      Geo Replication & On Premises
      Systems Center Integration
      Enterprise ID Federation
      Distributed Queries & CLR
      Analytics & reporting
      Data Synch (DataHub)
      Commercial release
      CTP 08
      Future
      Web 2.0
      Partners
      Enterprise
    • 34. Next Steps
      Visit Azure.com/PartnerQuickstart
      Learn about Azure, and how to quickly start making money!
      Sign up for the Azure CTP
      Visit www.azure.com
      Register for David Chappell’s Road Show near you
      Hear first hand from a global thought leader about the Azure services
    • 35. Azure Quickstart
      azure.com/partnerquickstart
      The one stop shop for partners to access
      Training
      Tools
      Content
      Updates
      Announcements
      …and connect with Microsoft as they develop on Azure services
    • 36. Windows Azure Platform Key WPC Sessions
      Day 1 – Monday, July 13
      Day 2 – Tuesday, July 14
      11:30-12:30
      The Partner Story for Azure–Value Keynote
      Doug Hauger
      (App Plat) Room La Nouvelle AB
      Partners: West Monroe Partners
      2:00-3:00
      Partnering with the Azure Services
      Steve Yi, Erice Morse
      (App Plat) Room 220-222
      Partners: Paypal, Acumatica (TBC), CSC (TBC)
      Extend Your Application to the Azure Cloud with S+S SQL Data Services
      Rick Negrin
      (App Plat) Room 220-222
      Partners: Infosys, Clearway
      Software + Services: Bringing it all together across Microsoft Online Services, Partner Hosted, and Windows Azure
      Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni
      (S+S) Room 217
      3:30-4:30
      The Azure Services Platform Partner Model and Pricing
      Michael Maggs, and Dianne O’Brien
      (S+S) Room 220-222
      Software-Plus-Services: Bringing it all together across MS Online Services, Partner Hosted and Windows Azure
      Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni
      (S+S) Room 220-222
      Leveraging the Cloud: How ISVs Can Use New Microsoft Programs to Move into the Software-Plus-Services World
      David Wright
      (S+S) Room 215-216
      5:00-6:00
      Lap around Windows Azure, Business Edition
      David Lemphers
      (S+S) Room 220-222
      Partners: Mamut
    • 37. Your Feedback is Very Important to Us
      Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals
      Palm Treo Pro Windows Mobile Device!
      Official Microsoft Gear: Bike Jerseys
      $25 Conference Store gift certificate
      Bing Backpacks
      & Hats
      Winners Every Hour!
      Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
    • 38. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
    • 39. What Are Azure Services?
      Power of choice
      Interoperable
      Comprehensive cloud platform as a service
      Cloud operating system as a service
      Fully relational database as a service
      Connectivity service
      Use some or all of the Azure services
      Deploy web applications, web services, or a combination of software and services
      Utilizes web standardsto interoperate withother clouds, other programming languages, and with on-premises applications

    ×