Partnering With The  Azure  Services  Final
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Partnering With The Azure Services Final

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Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners ...

Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners can make money, scenarios by partner type (e.g., ISV, System Integrator, VAR) and hear from partners about their experiences in working with Windows Azure, SQL Azure, and .NET Services. (Session Title Change from: Azure Services Platform 101)

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  • SILVERFOX: Make the third panel on the right tinged in red – we want to illustrate this is complicated, nasty, and stuff they don’t want to deal with.
  • SILVERFOX: Change graph on left to ‘hockey stick’ exponential curves.SILVERFOX: Change graph on right to ‘hockey stick’ exponential curve.
  • Power of choice: Great customer and partner opportunity and flexibility throughOn premise/off/hybridMicrosoft hosted and/or partner hostedFinished and/or building block servicesCommitment to Partners:Microsoft is a channel-led organization and deeply committed to bringing partners to forefront of this transformationMicrosoft uniquely supports all classes of the services manifestation Services delivery (SaaS)Services composition (SOA)Services experience (Web 2.0)Trust:Comprehensive SLAsDependable performanceYears of Microsoft ExperienceEfficiency:On-demand computingElimination of idle IT capacityLower TCO Microsoft App Migration Study InsightsLower hosting costs drives lower overall costsHigher savings for an app w/more variable usage patternsFaster time to market on Azure Services (instantaneous vs. 5 weeks)Agility:Faster time to marketSpeedier developmentSimpler deploymentFocus:Rapid monetization Scalability without complexity Fewer operational hurdlesWest Monroe Partners: City of Chicago case studyGoogle and Adobe Compete Win!2 weeks to deploy new application on Windows AzureInteractive mapping online experienceCall-to-action – come hear about their experience by attending the Lap Around Windows Azure sessionsHow we help you make money:Azure QuickStart Program + CTPPartner DiscountDevelopment PricingIntegration with partner programs
  • “With Partner” modelApplications built forAzure ServicesCustomer buys Azure from MicrosoftCustomer buys applications from partner
  • “With Partner” modelApplications built forAzure ServicesCustomer buys Azure from MicrosoftCustomer buys applications from partner
  • SILVERFOX: v1 by you guys was too visually confusing. Please try again and try to keep it as visually uncomplicated as possible, since this slide is presenting a lot of information.
  • SILVERFOX: v1 by you guys was too visually confusing. Please try again and try to keep it as visually uncomplicated as possible, since this slide is presenting a lot of information.
  • Rename ‘mission critical’ – or ‘horizontal’? USE LEGACY, need to stay on-premises
  • SILVERFOX: Highlight ‘systems integrators and outsourcers’ more. The scenario is important, but want the partner to emerge as the star here.
  • Kyle to provide.
  • Talk about SQL Azure(DDL, DML, ODBC, JDBC, ADO.NET
  • Speaker notes: there will be three separate CTP’s: windows, .net, and SDS
  • Update slide to be a common WPC Azure Core session slide to remind audience about other ongoing sessions.

Partnering With The  Azure  Services  Final Partnering With The Azure Services Final Presentation Transcript

  • Your Feedback is Very Important to Us
    Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals
    Palm Treo Pro Windows Mobile Device!
    Official Microsoft Gear: Bike Jerseys
    $25 Conference Store gift certificate
    Bing Backpacks
    & Hats
    Winners Every Hour!
    Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
  • Partnering withthe Azure Services
    Steve Yi, Director
    Eric Morse, Director
    Microsoft Corporation
    AP002
  • AgendaPartner opportunities for the Azure services
    Why consider using the cloud?
    What are the Azure services?
    How do developers create applications?
    Partners opportunities
    Pricing and licensing
    Partner panel discussion
    Resources
    Q&A
  • Considerations for the Cloud
    Application logic
    Storage
    Relational data
    Network infrastructure
    Applications requirea runtime, storage,and infrastructure
  • Considerations for the Cloud
    Application logic
    Storage
    Relational data
    Network infrastructure
    Applications requirea runtime, storage,and infrastructure
    Creating applications for scaleand high availability require
    Additional infrastructure
    Redundant hardware
    Additional logic to handle distributed computing
    Additional logic to handle failover
  • Considerations for the Cloud
    Application logic
    Storage
    Relational data
    Network infrastructure
    Applications requirea runtime, storage,and infrastructure
    It gets more complicated when addressing network latency, geo-distribution, and security boundaries to reach customers worldwide
    Creating applications for scaleand high availability require
    Additional infrastructure
    Redundant hardware
    Additional logic to handle distributed computing
    Additional logic to handle failover
  • Considerations for the Cloud
    Infrastructureconsiderations
    Customer valueand agility
    Human capital, $$$ invested
    Scalability, redundancy, high-availability,geo-distribution, low-latency
    As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease
  • Considerations for the Cloud
    Infrastructureconsiderations
    Customer valueand agility
    Customer value & agility
    Human capital, $$$ invested
    Human capital, $$$ invested
    Scalability, redundancy, high-availability,geo-distribution, low-latency
    Building your applications in the cloud, you only pay for what you need, keeping costs in control, as you increase your customer value and agility
    As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease
  • The Azure ServicesA quick overview
  • Why Should Partners Care?
    Windows Azure platform
    Power of Choice
    Simplicity
    Use whatyou know
    Respond rapidly to changing needs
    Manage resources with less cost and effort
    Concentrate on delivering solutions,not infrastructure
    Commitment to Partners
    Agility
    Software-plus-Services
    Importance of the Platform
    Efficiency
    Focus
    Great customer and partner opportunity flexibility
    Microsoft is a channel-led organization
    Microsoft uniquely supports all services classes
  • The Windows Azure Platform
    Web and clouds
    Third party cloud
    Web applications
    Compute
    Storage
    Management
    Management
    Relational data
    Connectivity
    Interoperability
    Access control
    On-premises
    On-premises systems
    Composite applications
    Developer Experience
    Use existing skills and tools
    Third partylanguages
  • Building on theWindows Azure Platform
  • How Do I Create Solutions with Windows Azure Platform?Develop and test locally, deploy to the cloud
    End users
    Your cloud application
    Third partylanguages
    Developers
  • How Do I Create Solutions with Windows Azure Platform? Use services in the cloud or on-premises
    Azure services
    SOAP
    SOAP
    Your cloud application
    Your softwareapplication
    Partner applications and web services
    REST
    REST
    XML
    XML
  • How Do I Create Solutions with Windows Azure Platform? Bringing it all together
    Azure services
    End users
    SOAP
    SOAP
    Your cloud application
    Your softwareapplication
    Partner applications and web services
    REST
    REST
    XML
    XML
    Third partylanguages
    Developers
  • Applications
    Microsoft’s Software Plus Services Portfolio
    Platform
    On-Premises
    Partner
    Hosted
    Microsoft
    Hosted
  • Partners andWindows Azure PlatformBusiness implications
  • How We Will Work with the ChannelEmbedded Windows Azure platform
    Discount
    Partner
    Partner offering
    Partner offering
    Customer
  • How We Will Work with the ChannelBuilt for Windows Azure platform
    Partner
    Partner offering
    Partner offering
    Customer
  • Microsoft Partners and the Windows Azure PlatformPartnering types – thru and to models
    SoftwareDevelopers
    Hoster
    Reseller
    Web
    ISV
    Integrator
    Web 2.0
    Scale,
    Interoperability
    Repeatablesolutions
    Dev Tools,Aggregation
    Partnerwith ISVs
    Scale applications
    Simplifymanagement
  • Partners andWindows Azure PlatformSolution scenarios
  • Web Application and SaaS ProvidersInternet-based applications and services
    Application logic
    Deploy web application and services on Windows Azure instances
    Fabric controller automatically scales to the number of instances available
    Storage is redundant; application and storage can deployed to specific geographics
    Fully relational database based on SQL Server technology
    High availability, data recovery, self management
    The Windows Azure platform providesthe network and management infrastructureto deliver a platform as a service
    Storage
    Relational data
    Network infrastructure
    Other clouds
    On-premises
  • Independent Software VendorsAdapt existing solutions and packaged solutions
    How do you keep pace with the rate of change customers are expecting?
    Is there a realistic optionto provide a SaaS solution customers want?
    How do you efficiently add new value without doingan entirely new on-site implementation?


  • Independent Software VendorsAdapt existing solutions and packaged solutions
    Adapt existing software librariesto run on Windows Azure
    Focus your resources exclusivelyon creating customer value
    Re-use existing database architecture and code
    Interoperate and integratewith on-premises applications
    Expose or consume other servicesusing internet standards
    Interoperate and integrate with on-premises applications
    Create data hubs and exchanges between customers
  • Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio
    Legacy or Non-Portable systems
    Corporate IT systems include mission-critical applicationsthat will stay on-premises for the foreseeable future (e.g., ERP)
    Business applications
    The portfolio of multiple departmental, customer self-service, and integration projects create a management burden and non-optimized use of the corporate data-center
  • Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio
    Transition applications to run on Windows Azure
    Utilize access control to provideidentity and authorization access
    Reuse existing database architecture and share data
    Systems Integratorsand outsourcers
    Seamlessly share data between cloudand on-premises systems
    Third partylanguages
    Businesspartners
    Third party solutions
    Externalusers
  • Software Developers Innovative user experience, domain-specific solutions
    Azure services
    SOAP
    SOAP
    Your cloud application
    Softwareapplications
    REST
    REST
    User interface
    User experience
    Visualization
    Industry or Domain-specific solutions and services
    XML
    XML
    Connectivity and interoperability enhancements
  • HostersPower of choice
    Provides tools, management, and aggregation of applications that run on Windows Azure
    Provides advanced infrastructure designed for specific packaged and custom applications
    ApplicationHosting
    Supports developers in deploying and managing applications deployed against Windows Azure
    Manages hosted infrastructure and supports developers and their application
    ManagedHosting
    Supplies tools, control panel and markets to developers looking for an elastic cloud solution
    Manages infrastructure, supplies tools, control panel, and markets to Windows developers
    Mass MarketHosting
  • Azure Services Panel Discussion
  • Panel Discussion
  • The Road Ahead
  • Windows Azure Platform Roadmap
    Simple Service Templates
    One Geo
    ASP.NET
    Medium Trust
    Automated Service Management
    Service Bus, Access Control
    Rich Service Templates
    Multiple Geo Locations
    Multiple Languages
    Full Trust
    Active Directory and Web ID
    Relational & Virtualized Database
    Auto DB Management
    Admin Mode/VM Deployment
    Geo Replication & On Premises
    Systems Center Integration
    Enterprise ID Federation
    Distributed Queries & CLR
    Analytics & reporting
    Data Synch (DataHub)
    Commercial release
    CTP 08
    Future
    Web 2.0
    Partners
    Enterprise
  • Next Steps
    Visit Azure.com/PartnerQuickstart
    Learn about Azure, and how to quickly start making money!
    Sign up for the Azure CTP
    Visit www.azure.com
    Register for David Chappell’s Road Show near you
    Hear first hand from a global thought leader about the Azure services
  • Azure Quickstart
    azure.com/partnerquickstart
    The one stop shop for partners to access
    Training
    Tools
    Content
    Updates
    Announcements
    …and connect with Microsoft as they develop on Azure services
  • Windows Azure Platform Key WPC Sessions
    Day 1 – Monday, July 13
    Day 2 – Tuesday, July 14
    11:30-12:30
    The Partner Story for Azure–Value Keynote
    Doug Hauger
    (App Plat) Room La Nouvelle AB
    Partners: West Monroe Partners
    2:00-3:00
    Partnering with the Azure Services
    Steve Yi, Erice Morse
    (App Plat) Room 220-222
    Partners: Paypal, Acumatica (TBC), CSC (TBC)
    Extend Your Application to the Azure Cloud with S+S SQL Data Services
    Rick Negrin
    (App Plat) Room 220-222
    Partners: Infosys, Clearway
    Software + Services: Bringing it all together across Microsoft Online Services, Partner Hosted, and Windows Azure
    Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni
    (S+S) Room 217
    3:30-4:30
    The Azure Services Platform Partner Model and Pricing
    Michael Maggs, and Dianne O’Brien
    (S+S) Room 220-222
    Software-Plus-Services: Bringing it all together across MS Online Services, Partner Hosted and Windows Azure
    Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni
    (S+S) Room 220-222
    Leveraging the Cloud: How ISVs Can Use New Microsoft Programs to Move into the Software-Plus-Services World
    David Wright
    (S+S) Room 215-216
    5:00-6:00
    Lap around Windows Azure, Business Edition
    David Lemphers
    (S+S) Room 220-222
    Partners: Mamut
  • Your Feedback is Very Important to Us
    Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals
    Palm Treo Pro Windows Mobile Device!
    Official Microsoft Gear: Bike Jerseys
    $25 Conference Store gift certificate
    Bing Backpacks
    & Hats
    Winners Every Hour!
    Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
  • © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • What Are Azure Services?
    Power of choice
    Interoperable
    Comprehensive cloud platform as a service
    Cloud operating system as a service
    Fully relational database as a service
    Connectivity service
    Use some or all of the Azure services
    Deploy web applications, web services, or a combination of software and services
    Utilizes web standardsto interoperate withother clouds, other programming languages, and with on-premises applications