Extend Your Application to the Cloud with SQL Azure Database

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Extend Your Application to the Cloud with SQL Azure
Rick NegrinNirajNagrani
AP005

Key Takeaways – Why Should You Care About Azure
Grow revenue and increase segment reach
Find new sources of revenue and increase margins
Traditional ISVs, Web VAPs, Custom software developers
Win New Businesses
Quick time to market
SaaS ISVs, CSDs
Focus on delivering more value
Reduce infrastructure cost, eliminate provisioning, and physical administration
VAR/VAPs, SIs
Take advantage of your existing knowledge and developer tools

Customer Pain Points
Managing IT hardware and infrastructure and costs
Managing complexity in provisioning and administration
Increasing competition drives needs for efficiency and reduced time to market
Meeting new business needs of the mobile workforce

Extending SQL Server Data Platform to the Cloud
Data Sync
Reporting
Business Intelligence
Reference Data
Database
Symmetric Programming Model
Data Hub Aggregation
Initial services – core RDBMS capabilities with SQL Azure Database, Data Sync
Future Offerings
Additional data platform capabilities: Reporting, BI
New services: Reference Data

Pet-shop Using SQL Azure
Rick Negrin
Program Manager
Microsoft Corporation
Demo

Customer Scenarios
Enterprise Departmental Applications
Web Applications
Departmental workgroup applications with low concurrency and cyclical usage patterns
Small customers or start ups with Web applications of all scale that have simple RDBMS needs
Data Hubs
ISV LOB Applications
Data hubs that consolidate multiple data sources and enable access from multiple locations and devices
Traditional ISVs extending offering or selling software hosted in the cloud

Benefits of SQL Azure
Delivers the value of hosted relational database with the differentiated benefits of cloud service
Hosted RDBMS
Cloud Service
Familiar relational model
Support existing code libraries and protocols
Ecosystem of familiar development and management tools
Low-friction provisioning
High scale
Multi-tenant
Self-management
Automatic HA and DR

Jitendra Pal Thethi
Infosys
Carbon Footprint Calculator
partner

Infosys– Carbon Footprint Calculator
Org 1
Org 3
Org 2
About the application
Organizations monitor and control carbon footprint based on their employees travel and energy consumption patterns
Challenges with existing application
Have to be hosted on-premise at the customer data-center
Lack of highly scalable relational storage for large user population
Lack of tenant separation among clients
Solution
ASP.NET app hosted in Windows Azure and uses SQL Azure for data storage
Multi-tenant model to keep customer data isolated
Browser
Browser
Browser
Cloud
HTTP
Carbon Footprint Calculator Web Application
ADO.Net
Windows Azure
Microsoft Data Center
TDS + TSQL
SQL Azure
App MetaData
Tenant Metadata
Org1
Org2
Org3
….

Benefits of Using SQL Azure
Fully Azure hosted application – no infrastructure and management overhead for customer
SQL Azure offers familiar relational SQL capability – existing app easily ported
SQL Azure database can be easily provisioned per tenant with full isolation among them
Achieve high scalability

Raheel Retiwalla
Clearway
GeoAnalyzer
partner

Clearway – GeoAnalyzer
SSharePoint Online
About the application
A location intelligence product that helps businesses visually analyze geographic data and filter it in many different ways inside Virtual Earth and SharePoint Online.
Challenges with existing application
Applications hosted in SharePoint Online need a cloud based relational store
GeoAnalzyer currently uses SharePoint Online lists
Solution
Store geo-data in SQL Azure
Use SQL Azure to build data-hub that enables reporting and analysis within SharePoint Online
SharePoint Online List
GeoAnalyzer
SharePoint Online Solution Today
SSharePoint Online
SQL Azure
GeoAnalyzer
SharePoint Online Solution with SQL Azure

Benefits of Using SQL Azure
SQL Azure provides database capability in the Cloud that enables LOB application to run in SharePoint Online
Easy integration between SQL Azure and SharePoint Online
SQL Azure offers familiar relational SQL capability
SQL Azure allows Clearway to extend our applications to be consumed via any form (desktop gadget, SharePoint On premise, SharePoint Online, Mobile device)
Allows Clearway to achieve fast time to market in getting our existing product portfolio to SharePoint Online

Roadmap
CTP2
CTP1
Commercial Availability (V1)
InternalAdoption
Invitation only CTP in August
Commercial Availability with Windows Azure in 2009
PDC
MIX ‘09
WWPC
TechEd
Mar 09
May 09
Jul 09
Nov 09
Sep 09
Apr 09
Jun 09
Aug 09
Oct 09
Sign up for SQL Azure CTP!http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx

Key Takeaways – Why Should You CareThree ways to change your business with Azure services
Benefits
Growing Revenue
Increase margins and find new sources of revenue
Recurring revenue streams
Increases segment reach
Reduces administration costs
Win New Business
Benefits
Deliver More Value
Leverage Your Existing Investment
Build SaaS applications quickly to satisfy new and changing market needs
Low cost of entry to market
Quick time to market
Focus on the core application, delivering more value with less
Take advantage of your existing knowledge and intellectual property
Benefits
Self-managed deployment
High Availability
Benefits
Supports existing SQL protocols
Tools support across on-premise and cloud

SQL Azure Resources
Sign up for the Partner Quick start portal
Sign up for the upcoming SQL Azure CTP (August 2009) here
Get more information about SQL Azure here including the latest news, feature developments and Whitepapers.
FAQs here
Forums, blogs here
Visit MSDN site
Comprehensive Resource to help you get started

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© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Benefits of SQL Azure
Delivers the value of hosted relational database with the differentiated benefits of cloud service
Hosted RDBMS
Cloud Service
Familiar relational model
Support existing code libraries and protocols
Ecosystem of familiar development and management tools
Low-friction provisioning
High scale
Multi-tenant
Self-management
Automatic HA and DR

Case Study – Exchange Hosted Archive
Exchange Hosted Archive (EHA) is high scale service
Runs on SQL Azure infrastructure
In production prior to SQL Azure v1
Rebuilt to address cost and scale issueshttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000003098
Reduced COGS with increased customerand business benefit:
Larger scale (e.g. larger customers ~20TB+ each)
More self-managing (e.g. fault-tolerance)
Better query performance for fan-out
Faster provisioning of new customers

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Extend Your Application to the Cloud with SQL Azure Database

by kylecressman on Jul 14, 2009

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Extend Your Application to the Cloud with SQL Azure Database — Presentation Transcript