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Extend Your Application to the Cloud with SQL Azure Database

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    Notes on slide 1

    “At the end of this session we will give away this Dell Netbook (hold it up to show it to the crowd).  To enter this free drawing please fill out this card (hold up a sample) and we’ll collect them at the end.  If you need a card raise your hand and we’ll get one to you.   We’ll draw a winner at the end of my presentation and the winner must be present to win. When you turn in your card you will receive an 8GB USB stick”.

    Initial services – core RDBMS capabilities as a service SQL Azure Database(SADB), Data SyncFuture OfferingsAdditional data platform capabilities as a service: BI/DSS, DWNew services: Reference Data, Secure Data HubSQL Azure is an umbrella brand that covers all the services we intend to offer over time. Post v1 services are in grey. Data sync will be in CTP.Key takeaway: Start with core RDBMS features and expand from there. Integrate with on-premise SQL.High-Value Database ServicesRich data platform capabilities as a service: Reporting, Analytics, Integration, DW, … New services: Data Hub, DataPlex, Association Hub (Data->Information), …Extending our Data Platform to the cloud, generating a network effect:Benefit cloud business with Enterprise connectionsBenefit Enterprise business with cloud connectionsEnable new uses of data to drive additional business value – e.g. “Federated data”

    I looked at how I could port one of the DB to SDS and what kind of changes that are required. Here are the ones by simply looking at the scripts, and those are the ones you can talk about during demo, although it will run against a local SQL instance. No “use” support, so in code it will have to specify different connection string. Not to “USE DB” at the beginning of the scriptsLogin creation can’t be done via “sp_addlogin” (deprecated), instead use ‘create login”.User can’t be created via “sp_grantdbaccess” (deprecated), instead use ‘create user’.All table will need to have a clustered index (via defining primary key in most cases).

    This slide describes four common customer scenarios that SADB supportsDepartmental ApplicationsSimple application built by individual or departmentNeed simple deployment, self-management, IT: “Empowerment and Governance”Web applicationsSmall business or startup that uses the cloud as their ITSimple deployment, self-management, scale on demandISVISV hosting software on behalf of customerMulti-tenant support for billing and isolationData hub (shortly after V1)Sharing and aggregating of data across tiers and across enterprisesCentralized place for data, high scale, sync with existing data sourcesDepartmental workgroup applicationsBuilt with SQL Express or AccessSmall in size, 5 GB or lessLess than 10,000 rowsSmall number of concurrent users (tens)Owned by a department, not central IT.Often grows out an excel spreadsheet or Access databaseTypically one of the following types:Tracking app (purchase orders changes)Simple reporting app (CSS tool for tracking issues)Commonly pulls reference data from other systems.Simple security needs (a set of people all get read access, with a small number of people with Admin access)Do not have a dedicated DBA (usually managed by a department level IT helper or a technically savvy IW)Developer often a technically savvy IW. Especially for the Access apps.Web applicationsTypically built by a small development team with no little or administrative capabilitiesNeed to start small, but then be able to scale-up quickly and easily as required.Data HubsSecure data hubs enable you to consolidate existing data store investments and access them through a single cloud-based hub. The security features provided by the SADB platform ensure movement of, and access to your data is secure at all times. This enables you to develop or modify applications to provide geo-dispersed data access and enables the complete mobility of your workforce. You can be certain that if your employees have access to the internet they have access to their data!ISVs and SaaS ProvidersGrowing trend towards cloud-based LOB application offerings.Need global reach and scalability with the ability to quickly provision multiple tenants and manage billing

    Familiar SQL Server relational modelUses existing APIs & toolsFriction free provisioning and reduced managementBuilt for the Cloud with availability and scaleFocus on combining the best features of SQL Server running at scale with low friction

    Familiar SQL Server relational modelUses existing APIs & toolsFriction free provisioning and reduced managementBuilt for the Cloud with availability and scaleFocus on combining the best features of SQL Server running at scale with low friction

    Most valuable things we did was to flesh out the system was to take on an internal partner. EHA is that partner EHA is that partnerEHA is a high scale archiving system. They take email from on premise Exchange servers and store in their system. This is useful for companies that need to adhere to strict compliance laws (like Sarbanes Oxley). It results in very large data sets, tens of terabytes for the larger customers.EHA had built their first version using standard scale up pattern. Each customer got their own database on a single machine. The data for the larger customers was stored in a SAN. This architecture had two issues. One was that they hit a limit on the amount data they could process. This limited them from taking on customers that exceeded that limit. The second is a problem inherent in the archival pattern itself. In the archival pattern you mostly do lots of inserts in the steady state. This requires a lot of I/O capacity but not as much processing. Then you occasionally have to do a massive query across the data set. The processing for the queries is high because of the amount of data but you only need for a short period of time. That means you need to have enough hardware for the queries but it doesn’t get used for much of the time.The solution was to build on SADB using a scale out pattern where a given customer’s data is spread out over multiple nodes. Then when a query comes in it can be distributed across all the nodes where that customer data lives. Because most customers don’t query that often each query gets to harness the full computing power of the box for that query achieving better utilitization and therefore lower cost. In addition, it turns out this pattern is more performant than the pattern they had before and had a order of magnitude increase in query perf.Working with EHA has been a win win for both us and them. It helped them improve the scale and cost efficiency of their app. And it was tremoundously valuable for us to help us prove out our design and tune our system to handle a real production workload from real paying customers.

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    Extend Your Application to the Cloud with SQL Azure Database - Presentation Transcript

    2. Your Feedback is Very Important to Us
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      Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
    3. Enter to Win a Dell InspironNetbook
    4. Extend Your Application to the Cloud with SQL Azure
      Rick NegrinNirajNagrani
      AP005
    5. Key Takeaways – Why Should You Care About Azure
      Grow revenue and increase segment reach
      Find new sources of revenue and increase margins
      Traditional ISVs, Web VAPs, Custom software developers
      Win New Businesses
      Quick time to market
      SaaS ISVs, CSDs
      Focus on delivering more value
      Reduce infrastructure cost, eliminate provisioning, and physical administration
      VAR/VAPs, SIs
      Take advantage of your existing knowledge and developer tools
    6. Customer Pain Points
      Managing IT hardware and infrastructure and costs
      Managing complexity in provisioning and administration
      Increasing competition drives needs for efficiency and reduced time to market
      Meeting new business needs of the mobile workforce
    7. Extending SQL Server Data Platform to the Cloud
      Data Sync
      Reporting
      Business Intelligence
      Reference Data
      Database
      Symmetric Programming Model
      Data Hub Aggregation
      Initial services – core RDBMS capabilities with SQL Azure Database, Data Sync
      Future Offerings
      Additional data platform capabilities: Reporting, BI
      New services: Reference Data
    8. Pet-shop Using SQL Azure
      Rick Negrin
      Program Manager
      Microsoft Corporation
      Demo
    9. Customer Scenarios
      Enterprise Departmental Applications
      Web Applications
      Departmental workgroup applications with low concurrency and cyclical usage patterns
      Small customers or start ups with Web applications of all scale that have simple RDBMS needs
      Data Hubs
      ISV LOB Applications
      Data hubs that consolidate multiple data sources and enable access from multiple locations and devices
      Traditional ISVs extending offering or selling software hosted in the cloud
    10. Benefits of SQL Azure
      Delivers the value of hosted relational database with the differentiated benefits of cloud service
      Hosted RDBMS
      Cloud Service
      Familiar relational model
      Support existing code libraries and protocols
      Ecosystem of familiar development and management tools
      Low-friction provisioning
      High scale
      Multi-tenant
      Self-management
      Automatic HA and DR
    11. Jitendra Pal Thethi
      Infosys
      Carbon Footprint Calculator
      partner
    12. Infosys– Carbon Footprint Calculator
      Org 1
      Org 3
      Org 2
      About the application
      Organizations monitor and control carbon footprint based on their employees travel and energy consumption patterns
      Challenges with existing application
      Have to be hosted on-premise at the customer data-center
      Lack of highly scalable relational storage for large user population
      Lack of tenant separation among clients
      Solution
      ASP.NET app hosted in Windows Azure and uses SQL Azure for data storage
      Multi-tenant model to keep customer data isolated
      Browser
      Browser
      Browser
      Cloud
      HTTP
      Carbon Footprint Calculator Web Application
      ADO.Net
      Windows Azure
      Microsoft Data Center
      TDS + TSQL
      SQL Azure
      App MetaData
      Tenant Metadata
      Org1
      Org2
      Org3
      ….
    13. Benefits of Using SQL Azure
      Fully Azure hosted application – no infrastructure and management overhead for customer
      SQL Azure offers familiar relational SQL capability – existing app easily ported
      SQL Azure database can be easily provisioned per tenant with full isolation among them
      Achieve high scalability
    14. Raheel Retiwalla
      Clearway
      GeoAnalyzer
      partner
    15. Clearway – GeoAnalyzer
      SSharePoint Online
      About the application
      A location intelligence product that helps businesses visually analyze geographic data and filter it in many different ways inside Virtual Earth and SharePoint Online.
      Challenges with existing application
      Applications hosted in SharePoint Online need a cloud based relational store
      GeoAnalzyer currently uses SharePoint Online lists
      Solution
      Store geo-data in SQL Azure
      Use SQL Azure to build data-hub that enables reporting and analysis within SharePoint Online
      SharePoint Online List
      GeoAnalyzer
      SharePoint Online Solution Today
      SSharePoint Online
      SQL Azure
      GeoAnalyzer
      SharePoint Online Solution with SQL Azure
    16. Benefits of Using SQL Azure
      SQL Azure provides database capability in the Cloud that enables LOB application to run in SharePoint Online
      Easy integration between SQL Azure and SharePoint Online
      SQL Azure offers familiar relational SQL capability
      SQL Azure allows Clearway to extend our applications to be consumed via any form (desktop gadget, SharePoint On premise, SharePoint Online, Mobile device)
      Allows Clearway to achieve fast time to market in getting our existing product portfolio to SharePoint Online
    17. Roadmap
      CTP2
      CTP1
      Commercial Availability (V1)
      InternalAdoption
      Invitation only CTP in August
      Commercial Availability with Windows Azure in 2009
      PDC
      MIX ‘09
      WWPC
      TechEd
      Mar 09
      May 09
      Jul 09
      Nov 09
      Sep 09
      Apr 09
      Jun 09
      Aug 09
      Oct 09
      Sign up for SQL Azure CTP!http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx
    18. Key Takeaways – Why Should You CareThree ways to change your business with Azure services
      Benefits
      Growing Revenue
      Increase margins and find new sources of revenue
      Recurring revenue streams
      Increases segment reach
      Reduces administration costs
      Win New Business
      Benefits
      Deliver More Value
      Leverage Your Existing Investment
      Build SaaS applications quickly to satisfy new and changing market needs
      Low cost of entry to market
      Quick time to market
      Focus on the core application, delivering more value with less
      Take advantage of your existing knowledge and intellectual property
      Benefits
      Self-managed deployment
      High Availability
      Benefits
      Supports existing SQL protocols
      Tools support across on-premise and cloud
    19. SQL Azure Resources
      Sign up for the Partner Quick start portal
      Sign up for the upcoming SQL Azure CTP (August 2009) here
      Get more information about SQL Azure here including the latest news, feature developments and Whitepapers.
      FAQs here
      Forums, blogs here
      Visit MSDN site
      Comprehensive Resource to help you get started
    20. Your Feedback is Very Important to Us
      Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals
      Palm Treo Pro Windows Mobile Device!
      Official Microsoft Gear: Bike Jerseys
      $25 Conference Store gift certificate
      Bing Backpacks
      & Hats
      Winners Every Hour!
      Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
    21. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
    22. Benefits of SQL Azure
      Delivers the value of hosted relational database with the differentiated benefits of cloud service
      Hosted RDBMS
      Cloud Service
      • Familiar relational model
      • Support existing code libraries and protocols
      • Ecosystem of familiar development and management tools
      • Low-friction provisioning
      • High scale
      • Multi-tenant
      • Self-management
      • Automatic HA and DR
    23. Case Study – Exchange Hosted Archive
      Exchange Hosted Archive (EHA) is high scale service
      Runs on SQL Azure infrastructure
      In production prior to SQL Azure v1
      Rebuilt to address cost and scale issueshttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000003098
      Reduced COGS with increased customerand business benefit:
      • Larger scale (e.g. larger customers ~20TB+ each)
      • More self-managing (e.g. fault-tolerance)
      • Better query performance for fan-out
      • Faster provisioning of new customers

    + kylecressmankylecressman, 4 months ago

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