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Why tweet?

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  • Michigan State University’s Institute for Public Policy and Social Research has long pursued communication strategies. It has held seminars, published books, published monographs, policy briefings, policy briefs, policy papers, research papers, bulletins, survey results, charts, graphs, monographs, annual reports, brochures and all variety of literature supporting and explaining IPPSR research.It has been formatted largely as ink on paper, designed or templated by graphic designers, printed by commercial print houses and often times distributed by those same printers. The bills for these items ran into the thousands of dollars, not to mention staff time.At IPPSR, one-to-three people wrote and managed the publications. On the media side, a five-person AP bureau, 10-person Booth bureau and 2-person Gannett bureau fed and state and national appetite for news about IPPSR. IPPSR news went around the College of Social Science and the USA this way.IPPSR’s digital age dawned in the year 2000, with the deployment of www.ippsr.msu.edu. The birds had flown the coop at that point.
  • Not those crazy birds. But the digital birds that populate what has become a virtually separate world of the traditional print, radio and television media that we grew up with.The FaceBird, the Blogger birds, the YouTube birds. And today, we’re flying with the blue Twitterbird at www. Twitter.com. About three years ago, MSU embarked on what was titled the “brand” strategy. Love it or hate it, it’s real purpose was to pave the way to raise millions more dollars for the university, the colleges and units like ours. Media of all types is the key to that strategy and social media is an addition to the traditional media that the university maintains.MSU CABS has adopted six social media platforms that it now interacts with: Facebook, YouTube, Twitter, Flickr.LinkedIN and Slide Share. IPPSR engages social media primarily through Mchigan Political Leadership Program on Facebook, IPPSR on YouTube, IPPSR on Twitter and MPLPMSU on Twitter. Forums are liveTweeted over Twitter. IIt is now time to move into the next stage and the next platform, but we are first exploring each platform in a series of Media Mondays, 10minute lunchtime breaks exploring one of the platforms. Today: Twitter.
  • Social media growth in all areas and more being added every day. Replace these facts with growth everywhere. Across the globe.
  • Now talk about MSU’s entry into social media. Number of folks engaged. Staff. Number of units and growing every day.
  • Pretty confusing territory. Biggest users skew: how do they skew?
  • Not those crazy birds. But the digital birds that populate what has become a virtually separate world of the traditional print, radio and television media that we grew up with.The FaceBird, the Blogger birds, the YouTube birds. And today, we’re flying with the blue Twitterbird at www. Twitter.com. About three years ago, MSU embarked on what was titled the “brand” strategy. Love it or hate it, it’s real purpose was to pave the way to raise millions more dollars for the university, the colleges and units like ours. Media of all types is the key to that strategy and social media is an addition to the traditional media that the university maintains.MSU CABS has adopted six social media platforms that it now interacts with: Facebook, YouTube, Twitter, Flickr.LinkedIN and Slide Share. IPPSR engages social media primarily through Mchigan Political Leadership Program on Facebook, IPPSR on YouTube, IPPSR on Twitter and MPLPMSU on Twitter. Forums are liveTweeted over Twitter. IIt is now time to move into the next stage and the next platform, but we are first exploring each platform in a series of Media Mondays, 10minute lunchtime breaks exploring one of the platforms. Today: Twitter.
  • Not those crazy birds. But the digital birds that populate what has become a virtually separate world of the traditional print, radio and television media that we grew up with.The FaceBird, the Blogger birds, the YouTube birds. And today, we’re flying with the blue Twitterbird at www. Twitter.com. About three years ago, MSU embarked on what was titled the “brand” strategy. Love it or hate it, it’s real purpose was to pave the way to raise millions more dollars for the university, the colleges and units like ours. Media of all types is the key to that strategy and social media is an addition to the traditional media that the university maintains.MSU CABS has adopted six social media platforms that it now interacts with: Facebook, YouTube, Twitter, Flickr.LinkedIN and Slide Share. IPPSR engages social media primarily through Mchigan Political Leadership Program on Facebook, IPPSR on YouTube, IPPSR on Twitter and MPLPMSU on Twitter. Forums are liveTweeted over Twitter. IIt is now time to move into the next stage and the next platform, but we are first exploring each platform in a series of Media Mondays, 10minute lunchtime breaks exploring one of the platforms. Today: Twitter.
  • Michigan State University’s Institute for Public Policy and Social Research has long pursued communication strategies. It has held seminars, published books, published monographs, policy briefings, policy briefs, policy papers, research papers, bulletins, survey results, charts, graphs, monographs, annual reports, brochures and all variety of literature supporting and explaining IPPSR research.It has been formatted largely as ink on paper, designed or templated by graphic designers, printed by commercial print houses and often times distributed by those same printers. The bills for these items ran into the thousands of dollars, not to mention staff time.At IPPSR, one-to-three people wrote and managed the publications. On the media side, a five-person AP bureau, 10-person Booth bureau and 2-person Gannett bureau fed and state and national appetite for news about IPPSR. IPPSR news went around the College of Social Science and the USA this way.IPPSR’s digital age dawned in the year 2000, with the deployment of www.ippsr.msu.edu. The birds had flown the coop at that point.

Why tweet? Why tweet? Presentation Transcript

  • Why Tweet?IPPSR’s Organic Social Media Strategy:Beginning at the Beginning
  • Clip courtesy of YouTube and MovieClips.com
  • Not Those Crazy Birds….! 175M tweets sent $540M in ad everyday through 2012 revenue by 2014#Twitterbird 163B Tweets since Since 2012, 1M Twitter accounts added Twitter born – every daywww.twitter.com 32% all Internet users using Twitter. Source: Various sources at http://www.mediabistro.com/alltwitter/twitter-stats_b32050
  • These birds….? Lady Gaga: Facebook 31M followers 1B members Twitter Really? Are Every second, 2 join LinkedIn YOU still on email? Source: Various sources at http://www.mediabistro.com/alltwitter/social-media-statistics_b17188 http://www.mediabistro.com/alltwitter/social-media-facts-video_b33802 Photo from Reuters, http://www.ibtimes.com/barneys-new-york-gaga-over-lady-gaga-unveils-gagas- workshop-midnight-monday-372838; Copyright request pending
  • No, thesehighflyers…
  • Which means….?
  • Doesn’t it take a lotto get your Twitterwings?Photo courtesy of Defense Video and Imagery Distribution System
  • Take off with Twitter….! 1. I tweet. You tweet. 2. # The big 1-4-0 3. RT 4. @
  • Fly with Twitter1. Audience2. Language3. Story4. Editorial calendar5. Metrics6. 5.
  • Why Tweet? Why Not Tweet? Learn how IPPSR is using other social media on upcoming Media Mondays. Facebook YouTube LinkedIn Facebook SlideShare