Increase Productivity with Best Practices in Social Media

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Increase Productivity with Best Practices in Social Media

  1. 1. Increase Productivity by Using Best Practices In Social Media
  2. 2. The Doomed Newspaper Company• Jenni Pinkley, Web Content Editor• The Star Tribune (15th largest daily paper in U.S.)• January 15, 2009 - filed for Ch. 11 bankruptcy on its website due to declining rate of print advertising revenues 1. Source: United States Bankruptcy Court Southern District of New York, http://bankrupt.com/misc/StarTribune_Amended_DS.pdf
  3. 3. Step 1GET READY!
  4. 4. Getting Readya) Researchb) Planningc) Tools (post lists, road maps, etc)d) Policiese) Resources
  5. 5. Tools
  6. 6. Roadmap
  7. 7. Promotion Map
  8. 8. Crisis Response
  9. 9. Step 2TAKE OFF!
  10. 10. Communication
  11. 11. Organization
  12. 12. Step 3MEASURE!
  13. 13. Reporting / Measuring
  14. 14. The New Plan• June 2009 – Filed reorganization plan• July 2009 – Plan approved• Focus – paying off debts by means of increasing revenues through new methods other than online ads: Strategic social media and online marketing campaign • Star Tribune’s Vita.mn entertainment website • Social media, blog, video
  15. 15. ContactEmail: Kyle.cassano@capcitysocial.com Twitter: @kylecassano Facebook: /CapCitySocial
  16. 16. Challenge Go to my Facebook Page: /CapCitySocial• One thing you will use• Something you learned, or heard me say• A topic I can cover next time

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