Kinect technology presentation drummer

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Presentation for MKTG 7546 Digital Marketing at the University of Memphis

Presentation for MKTG 7546 Digital Marketing at the University of Memphis

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  • What do they all have in common? Physical Controls!

Transcript

  • 1. Kyle Drummer
  • 2.  History of Kinect Current Applications Potential Applications Future of Kinect Is It Business Worthy?
  • 3.  Nov. 4, 2010 – Kinect launched for XBOX 360 Integrates 3D depth sensors, RGB camera and microphones $150
  • 4.  Adafruit Industries Six days later... ◦ “We will work closely with law enforcement and product safety groups to keep Kinect tamper resistant” Maybe not... ◦ Use of Kinect with other devices is unsupported ◦ We strongly encourage customers to use Kinect with their Xbox 360 to get the best experience possible Feb 1, 2012 – Kinect for Windows launched
  • 5.  Topshop Nordstrom
  • 6.  Virtual shopping mall ◦ Jewelry stores ◦ Toy Stores ◦ Gain revenues from “tenants” Tourism Industry ◦ Virtual tour – no more 2D photos or 360° photos! ◦ Shows true size of property ◦ Spots to interact with virtual staff
  • 7.  Joshua Blake Business Landscape Impacted Industries Consumer segments Kinect in the future Competitive Advantage
  • 8.  New era of marketing Wide range of uses in multiple industries Improved hardware/software Business worthy????