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IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
IAEE Industry Overview Presentation
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IAEE Industry Overview Presentation

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IAEE Industry Overview Presentation 2008

IAEE Industry Overview Presentation 2008

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  • Transcript

    • 1. Exhibitions and Events The Industry that Brings Buyers and Sellers Together presented by: www.iaee.com
    • 2. Exhibitions and events have existed for thousands of years.
      • References to fairs in the Bible.
      • Connections between fairs and holy days.
      • Fairs educate the public.
      • Fairs continue to evolve.
    • 3. Exhibitions and events serve basic business goals and needs.
      • Bring buyers and sellers together
      • Display products/services
      • Educate
      • Networking
      Meet See Learn Discuss Buy/Sell EXPERIENCE
    • 4. Elements of an Exhibition/Event
      • A typical exhibition may also include:
      • General learning sessions
      • Receptions
      • Awards presentations
      • Industry keynote speech
      • Workshop education sessions
      • Board of Directors and other committee meetings
      • Recreational activities such as golf and tennis
    • 5. Exhibitions drive economic impact. Exhibition
    • 6. U.S. Economic Impact
      • Direct Spending = $122.31 billion
      • Direct Taxes = $21.4 billion
      • Direct Employment = 1.71 million jobs
      Source: 2005 Economic Impact Study released by the Convention Industry Council
    • 7. More Than 13,000 Exhibitions
      • According to the Center for Exhibition Research (CEIR), a not-for-profit exhibition industry research organization, the exhibition industry comprises 11 key industry sectors.
      • The basis for this universe is the Exhibition Industry Census, which catalogued over 13,000 events with at least 3,000 net square feet of exhibit space. Approximately 10,000 events are business-to-business exhibitions and the remaining 3,000+ events are business-to-consumer shows.
    • 8. Business-to-business Exhibitions
      • Source: 3 rd Annual CEIR Index
    • 9. The Places to Be
      • Source: Tradeshow Week and Reed Business Information “Tradeshow Industry Outlook”
      San Diego, California 10 Dallas, Texas 9 Washington, D.C. 8 Boston, Massachusetts 7 Orlando, Florida 6 Atlanta, Georgia 5 Toronto, Ontario, Canada 4 New York, New York 3 Chicago, Illinois 2 Las Vegas, Nevada 1 Host City Rank
    • 10. The Global Picture in 2008 Source: Meetings & Conventions magazine’s “2006 International Meeting Planner Survey” 9% 6% Africa 7% 7% Middle East 10% 13% Australia/New Zealand 20% 15% Central/South America 22% 26% Asia 22% 29% Caribbean/Bermuda 40% 42% Canada/Mexico 55% 50% Europe Association Planners Corporate Planners Region
    • 11. Technology is enriching the exhibition and event experience.
      • Technologies now allow attendees and exhibitors to schedule appointments in advance of the event.
      • Matchmaking software allows buyers and sellers to find each other before, during and after an event.
      • Lead retrieval programs permit exhibitors to obtain live-time demographic data about buyers who visit their booth.
      • Email marketing helps build interest and attendance.
      • Online marketing and commerce build sales.
      • Webcasts, podcasts and streaming video extend information to audiences beyond those who attend and extend the life of the show.
    • 12. Nothing rivals the power of face-to-face.
      • There is obviously something powerful that makes all of us crave the face-to-face experience.
      • Exhibitions are clearly the most dynamic way that buyers and sellers can communicate with each other.

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