According to the Center for Exhibition Research (CEIR), a not-for-profit exhibition industry research organization, the exhibition industry comprises 11 key industry sectors.
The basis for this universe is the Exhibition Industry Census, which catalogued over 13,000 events with at least 3,000 net square feet of exhibit space. Approximately 10,000 events are business-to-business exhibitions and the remaining 3,000+ events are business-to-consumer shows.
Source: Tradeshow Week and Reed Business Information “Tradeshow Industry Outlook”
San Diego, California 10 Dallas, Texas 9 Washington, D.C. 8 Boston, Massachusetts 7 Orlando, Florida 6 Atlanta, Georgia 5 Toronto, Ontario, Canada 4 New York, New York 3 Chicago, Illinois 2 Las Vegas, Nevada 1 Host City Rank
The Global Picture in 2008 Source: Meetings & Conventions magazine’s “2006 International Meeting Planner Survey” 9% 6% Africa 7% 7% Middle East 10% 13% Australia/New Zealand 20% 15% Central/South America 22% 26% Asia 22% 29% Caribbean/Bermuda 40% 42% Canada/Mexico 55% 50% Europe Association Planners Corporate Planners Region
Technology is enriching the exhibition and event experience.
Technologies now allow attendees and exhibitors to schedule appointments in advance of the event.
Matchmaking software allows buyers and sellers to find each other before, during and after an event.
Lead retrieval programs permit exhibitors to obtain live-time demographic data about buyers who visit their booth.
Email marketing helps build interest and attendance.
Online marketing and commerce build sales.
Webcasts, podcasts and streaming video extend information to audiences beyond those who attend and extend the life of the show.