Group 5Youn, KeunKim, YunhyeSung, JunHyunAn, JunYoungXu, YingXin
Contents   Project name   Social problem description   Proposed activities   Message design
Project name   SARANG해요(haeyo) Africa     SARANG  = LOVE♥     해요(haeyo) = DO     We do SARANG to Africa!   Communicat...
Social problem description   Illiteracy in Africa     Very   serious problem     Illiteracy = low education     Illite...
Social problem description                 Illiteracy rate                        Illiteracy rate   100%    80%           ...
Social problem description
Proposed activities   Build schools     Provide   education
Proposed activities   Provide Hangeul     Easy to learn(Scientific language)     King Sejong Literacy Prize rewarded by...
Proposed activities   Provide Life Straw     For education, water pollution should be solved     A portable water purif...
Message design-Related to the situation   Literacy     Access to the education   No alphabet = No education   Educatio...
Message design-Issue interconnection   Illiteracy     Isolation              from world     Pushing children to a disma...
Message design    -Value and impact of the work   Africa     Education   > Sustainable development       Local communit...
Message design-Concrete examples   The BRIDGE Programme     Public   Private Partnership (PPP) project       The   Kore...
Message design-Local stories   Cia-Cia (바하사 찌아찌아 / Bahasa Ciacia)     An Austronesian language     Spoken by about 80,0...
Message design-New perspective   Illiteracy > Total disaster     Illiteracy     Low education     Low civic consciousn...
Message design- Social change   Exterminate illiteracy     Prevent  total disaster     Side effect caused by illiteracy...
AFRICA
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SARANG HAEYO Africa

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SARANG HAEYO Africa

  1. 1. Group 5Youn, KeunKim, YunhyeSung, JunHyunAn, JunYoungXu, YingXin
  2. 2. Contents Project name Social problem description Proposed activities Message design
  3. 3. Project name SARANG해요(haeyo) Africa  SARANG = LOVE♥  해요(haeyo) = DO  We do SARANG to Africa! Communication  Very important in our life  Africa : no systematic letter system  Providing Hangeul to help Africa
  4. 4. Social problem description Illiteracy in Africa  Very serious problem  Illiteracy = low education  Illiteracy causes many problems  The most illiterate continent
  5. 5. Social problem description Illiteracy rate Illiteracy rate 100% 80% 100% 60% 80% 40% 76.40% 76% 60% 74.30% 71.30% 70.50% 20% 40% 0% 1% 20% 19% 0% World averageUnited Nations Development Program 2007/2008 report UNESCO 2009 report
  6. 6. Social problem description
  7. 7. Proposed activities Build schools  Provide education
  8. 8. Proposed activities Provide Hangeul  Easy to learn(Scientific language)  King Sejong Literacy Prize rewarded by UNESCO  Given to a person or organization that has given effort to eradicate illiteracy
  9. 9. Proposed activities Provide Life Straw  For education, water pollution should be solved  A portable water purification tool  Cleanses surface water  Makes it safe for human consumption
  10. 10. Message design-Related to the situation Literacy  Access to the education No alphabet = No education Education make society developed Africa suffers from illiteracy  Lack of education  No improvement
  11. 11. Message design-Issue interconnection Illiteracy  Isolation from world  Pushing children to a dismal future Illiteracy Poor environment Hostility Violence & civil war
  12. 12. Message design -Value and impact of the work Africa  Education > Sustainable development  Local community to be the main agent  High civic consciousness  Changing society  Sustainable development South Korea  The national brand ↑  Korean culture industry
  13. 13. Message design-Concrete examples The BRIDGE Programme  Public Private Partnership (PPP) project  The Korean National Commission for UNESCO (KNC U)  The Korea International Cooperation Agency (KOICA)  Samsung Electronics  Eliminatingilliteracy  Driving community-driven development in Africa
  14. 14. Message design-Local stories Cia-Cia (바하사 찌아찌아 / Bahasa Ciacia)  An Austronesian language  Spoken by about 80,000 people in Buton Island  Student were taught to write in Hanguel  Since 2009
  15. 15. Message design-New perspective Illiteracy > Total disaster  Illiteracy  Low education  Low civic consciousness  Obstacle to a development of nation  Causing civil war  Destruction of the nation Exterminating illiteracy = Saving a nation
  16. 16. Message design- Social change Exterminate illiteracy  Prevent total disaster  Side effect caused by illiteracy is important Help solving fundamental problem Community-driven development
  17. 17. AFRICA

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