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SARANG HAEYO Africa
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SARANG HAEYO Africa

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    SARANG HAEYO Africa SARANG HAEYO Africa Presentation Transcript

    • Group 5Youn, KeunKim, YunhyeSung, JunHyunAn, JunYoungXu, YingXin
    • Contents Project name Social problem description Proposed activities Message design
    • Project name SARANG해요(haeyo) Africa  SARANG = LOVE♥  해요(haeyo) = DO  We do SARANG to Africa! Communication  Very important in our life  Africa : no systematic letter system  Providing Hangeul to help Africa
    • Social problem description Illiteracy in Africa  Very serious problem  Illiteracy = low education  Illiteracy causes many problems  The most illiterate continent
    • Social problem description Illiteracy rate Illiteracy rate 100% 80% 100% 60% 80% 40% 76.40% 76% 60% 74.30% 71.30% 70.50% 20% 40% 0% 1% 20% 19% 0% World averageUnited Nations Development Program 2007/2008 report UNESCO 2009 report
    • Social problem description
    • Proposed activities Build schools  Provide education
    • Proposed activities Provide Hangeul  Easy to learn(Scientific language)  King Sejong Literacy Prize rewarded by UNESCO  Given to a person or organization that has given effort to eradicate illiteracy
    • Proposed activities Provide Life Straw  For education, water pollution should be solved  A portable water purification tool  Cleanses surface water  Makes it safe for human consumption
    • Message design-Related to the situation Literacy  Access to the education No alphabet = No education Education make society developed Africa suffers from illiteracy  Lack of education  No improvement
    • Message design-Issue interconnection Illiteracy  Isolation from world  Pushing children to a dismal future Illiteracy Poor environment Hostility Violence & civil war
    • Message design -Value and impact of the work Africa  Education > Sustainable development  Local community to be the main agent  High civic consciousness  Changing society  Sustainable development South Korea  The national brand ↑  Korean culture industry
    • Message design-Concrete examples The BRIDGE Programme  Public Private Partnership (PPP) project  The Korean National Commission for UNESCO (KNC U)  The Korea International Cooperation Agency (KOICA)  Samsung Electronics  Eliminatingilliteracy  Driving community-driven development in Africa
    • Message design-Local stories Cia-Cia (바하사 찌아찌아 / Bahasa Ciacia)  An Austronesian language  Spoken by about 80,000 people in Buton Island  Student were taught to write in Hanguel  Since 2009
    • Message design-New perspective Illiteracy > Total disaster  Illiteracy  Low education  Low civic consciousness  Obstacle to a development of nation  Causing civil war  Destruction of the nation Exterminating illiteracy = Saving a nation
    • Message design- Social change Exterminate illiteracy  Prevent total disaster  Side effect caused by illiteracy is important Help solving fundamental problem Community-driven development
    • AFRICA