2014 Agricultural Communications CDE
Location: University of Kentucky, College of Agriculture, Barnhart Building
Date: Mon...
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2014 agricultural communications cde media plan scenario

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2014 agricultural communications cde media plan scenario

  1. 1. 2014 Agricultural Communications CDE Location: University of Kentucky, College of Agriculture, Barnhart Building Date: Monday, June 9, 2014 Time: Registration begins at 1:00pm EST Media Plan Scenario The communications committee of your chapter you have been approached by the members to help develop publicity for aFFA service project. Your chapter can decide what the project will be. You have a $5,000budget for this media plan.Be sure the plan focuses on promotion of the project Presentation from the media plan will take place on the day of the event. Media Plan Submission Date Written plan should be submitted electronically in a pdf format by Friday,May 16and addressed to: stacy.vincent@uky.edu 2014 Agricultural Communications CDE Practicums Design – 1 Assigned to Each Member Design – 60 minutes to complete Activity:One Page Flier SoftwareAvailable: a version ofAdobe Creative Suites–InDesign,Photoshop, Illustrator Specific technical skills for practicum: o Appropriate design for topic - 10 points o Flier will effectively promote speaker/speaker's organization - 10 points Electronic Media Specialist – 60 minutes to complete Activity: Blog Software Available: Microsoft Word, Photoshop, Illustrator Specific technical skills for practicum: o Promotes the speaker/speaker's organization - 15 points o Written in a style typical of a blog - 5 points Writer – 60 minutes to complete Activity: Feature Story Software: Microsoft Word List of All Graded Components of the Event 1) Editing Exercise (25 points/individual; 75 points total) 2) Communications Quiz (25 points/individual; 75 points total) 3) Practicums (100 points/individual; 300 points total) 4) Media Plan (200 points) 5) Media Plan Presentation (125 points)

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