ACCESS is exploding: 1 billion online worldwide, 250m on Broadband, in the UK over 50% of households now have broadband (70% of households with income over £30k), and the average speed is nearly 80x dial up speed. 13 million residential & SME broadband connections in the UK in 2005. PRODUCTION democratisation: Everyone’s a publisher; BBC world service with 75 years of history, big London studios and large transmitters in the Ascension Islands can now be trumped by a child with a laptop. Everyone has a video camera they paid nothing for and can upload photos to the net in a few keystrokes. STORAGE is becoming free and limitless: Kryder’s law suggests digital storage capacity doubles every 13 months or increases 1000fold in just over ten years. So your iPod which today holds around 10,000 songs could hold all the commercial music ever produced by 2015, and by 2019 85 years of video CLOUD COMPUTING Schmidt embraces “an emergent new model”: It starts with the premise that the data services and architecture should be on servers. We call it cloud computing – they should be in a ‘cloud’ somewhere. And that if you have the right kind of browser or the right kind of access, it doesn’t matter whether you have a PC or a Mac or a mobile phone or a BlackBerry or what have you – or new devices still to be developed – you can get access to the cloud… And so what’s interesting is that the two – cloud computing and advertising – go hand-in-hand. There is a new business model that’s funding all of the software innovation to allow people to have platform choice, client choice, data architectures that are interesting, solutions that are new – and that’s being driven by advertising.
From last year’s conference: The office is no longer tied to a desk, people are searching for stuff at any time now, make sure you can connect with them wherever and whenever they are online Advertising to match the reach: With the systems today, 20 minutes to set up a global campaign Scale opportunity to reach consumers is incredible 190+ countries 110+ languages All currencies…..what a concept Global consumers can get information in their language, on their time
0 comments
Post a comment