Your SlideShare is downloading. ×
Consumer Behavior Individual Assignment
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Consumer Behavior Individual Assignment

1,936
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,936
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SHF 2143 CONSUMER BEHAVIOR SEMESTER 1/09-10 INTERNET ASSIGNMENT FEDEX CORPORATION NAME: TAN KHER XIAN I/C NO: 880202235798 MATRIX CARD: AH080345 SECTION:01
  • 2. About Fed EX
    • FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express , which was used from 1978 until 2000.
    • Service Area: More than 220 countries and territories, including every address in the US
    • Workforce: More than 140,000 employees worldwide
    • Volume: More than 3.3 million packages daily
  • 3.
    • FedEx International Next Flight:
    • urgent shipments
    • How many different segmentation characteristics or bases (such as geographical areas, age, religion, lifestyle, etc.) can you identify as being presented in the products on those websites?
  • 4.
    • FedEx Office Print Online Service
  • 5.
    • Same-day City: cross-city delivery within hours
  • 6. 2. Choose two products and identify the most appropriate segmentation basis for each product.
    • The most appropriate segmentation basis for FedEx International Next Flight Service : urgent shipments
    • is Usage-situation segmentation .
    • Reasons:
    • Time-definite delivery typically in 1, 2, or 3 business days to or from major world markets.
    • 7 days a week ; 365 days a year enable you to deliver your packages at anytime.
    • Monday to Friday, with Saturday delivery available in countries where Saturday is a regular business day.
    • For urgent or rushing shipment, FedEx promise to use the shortest time and fastest ways to deliver your packages.
    • It is the most suitable way for those who is rushing to deliver packages.
  • 7.
    • The most appropriate segmentation basis for FedEx Office Print Online Service is benefit segmentation
    • Reason:
    • Now you can print and ship any document any time, anywhere . Use FedEx Office Print Online to print and ship high quality, professional looking documents on demand . In the office or on the go, we deliver convenience . From presentations and fliers to newsletters and brochures, you can customize and even save your documents for easy re-ordering.
    • It create a most convenient service for business people.
  • 8. 3. Why should marketers of the companies offer specific or various types of products for different target groups?
    • With more type of services that a company provide, it enable them to provide the products or services match to the wants and needs for different kind of customers.
    • A company also can target certain segment that is provide specific type of product or service to lower company’s marketing expenses and increase attraction of that segment’s customers.
    • It also can makes your company more competitive. Better understanding than your competitors can increase the consumption of the customers and then enhance your company’s profit.