FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express , which was used from 1978 until 2000.
Service Area: More than 220 countries and territories, including every address in the US
Workforce: More than 140,000 employees worldwide
Volume: More than 3.3 million packages daily
FedEx International Next Flight:
How many different segmentation characteristics or bases (such as geographical areas, age, religion, lifestyle, etc.) can you identify as being presented in the products on those websites?
2. Choose two products and identify the most appropriate segmentation basis for each product.
The most appropriate segmentation basis for FedEx International Next Flight Service : urgent shipments
is Usage-situation segmentation .
Time-definite delivery typically in 1, 2, or 3 business days to or from major world markets.
7 days a week ; 365 days a year enable you to deliver your packages at anytime.
Monday to Friday, with Saturday delivery available in countries where Saturday is a regular business day.
For urgent or rushing shipment, FedEx promise to use the shortest time and fastest ways to deliver your packages.
It is the most suitable way for those who is rushing to deliver packages.
The most appropriate segmentation basis for FedEx Office Print Online Service is benefit segmentation
Now you can print and ship any document any time, anywhere . Use FedEx Office Print Online to print and ship high quality, professional looking documents on demand . In the office or on the go, we deliver convenience . From presentations and fliers to newsletters and brochures, you can customize and even save your documents for easy re-ordering.
It create a most convenient service for business people.
3. Why should marketers of the companies offer specific or various types of products for different target groups?
With more type of services that a company provide, it enable them to provide the products or services match to the wants and needs for different kind of customers.
A company also can target certain segment that is provide specific type of product or service to lower company’s marketing expenses and increase attraction of that segment’s customers.
It also can makes your company more competitive. Better understanding than your competitors can increase the consumption of the customers and then enhance your company’s profit.