SHF 2143  CONSUMER BEHAVIOR  SEMESTER 1/09-10 INTERNET ASSIGNMENT FEDEX CORPORATION NAME: TAN KHER XIAN I/C NO: 8802022357...
About  Fed EX <ul><li>FedEx Corporation  , originally known as FDX Corporation, is a logistics services company, based in ...
<ul><li>FedEx International Next Flight: </li></ul><ul><li>urgent shipments </li></ul><ul><li>How many different segmentat...
<ul><li>FedEx Office Print Online Service </li></ul>
<ul><li>Same-day City: cross-city delivery within hours </li></ul>
2. Choose two products and identify the most appropriate segmentation basis for each product. <ul><li>The most appropriate...
<ul><li>The most appropriate segmentation basis for  FedEx Office Print Online Service  is  benefit segmentation  </li></u...
3. Why should marketers of the companies offer specific or various types of products for different target groups? <ul><li>...
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Consumer Behavior Individual Assignment

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Transcript of "Consumer Behavior Individual Assignment"

  1. 1. SHF 2143 CONSUMER BEHAVIOR SEMESTER 1/09-10 INTERNET ASSIGNMENT FEDEX CORPORATION NAME: TAN KHER XIAN I/C NO: 880202235798 MATRIX CARD: AH080345 SECTION:01
  2. 2. About Fed EX <ul><li>FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States. The name &quot;FedEx&quot; is a syllabic abbreviation of the name of the company's original air division, Federal Express , which was used from 1978 until 2000. </li></ul><ul><li>Service Area: More than 220 countries and territories, including every address in the US </li></ul><ul><li>Workforce: More than 140,000 employees worldwide </li></ul><ul><li>Volume: More than 3.3 million packages daily </li></ul>
  3. 3. <ul><li>FedEx International Next Flight: </li></ul><ul><li>urgent shipments </li></ul><ul><li>How many different segmentation characteristics or bases (such as geographical areas, age, religion, lifestyle, etc.) can you identify as being presented in the products on those websites? </li></ul>
  4. 4. <ul><li>FedEx Office Print Online Service </li></ul>
  5. 5. <ul><li>Same-day City: cross-city delivery within hours </li></ul>
  6. 6. 2. Choose two products and identify the most appropriate segmentation basis for each product. <ul><li>The most appropriate segmentation basis for FedEx International Next Flight Service : urgent shipments </li></ul><ul><li>is Usage-situation segmentation . </li></ul><ul><li>Reasons: </li></ul><ul><li>Time-definite delivery typically in 1, 2, or 3 business days to or from major world markets. </li></ul><ul><li>7 days a week ; 365 days a year enable you to deliver your packages at anytime. </li></ul><ul><li>Monday to Friday, with Saturday delivery available in countries where Saturday is a regular business day. </li></ul><ul><li>For urgent or rushing shipment, FedEx promise to use the shortest time and fastest ways to deliver your packages. </li></ul><ul><li>It is the most suitable way for those who is rushing to deliver packages. </li></ul>
  7. 7. <ul><li>The most appropriate segmentation basis for FedEx Office Print Online Service is benefit segmentation </li></ul><ul><li>Reason: </li></ul><ul><li>Now you can print and ship any document any time, anywhere . Use FedEx Office Print Online to print and ship high quality, professional looking documents on demand . In the office or on the go, we deliver convenience . From presentations and fliers to newsletters and brochures, you can customize and even save your documents for easy re-ordering. </li></ul><ul><li>It create a most convenient service for business people. </li></ul>
  8. 8. 3. Why should marketers of the companies offer specific or various types of products for different target groups? <ul><li>With more type of services that a company provide, it enable them to provide the products or services match to the wants and needs for different kind of customers. </li></ul><ul><li>A company also can target certain segment that is provide specific type of product or service to lower company’s marketing expenses and increase attraction of that segment’s customers. </li></ul><ul><li>It also can makes your company more competitive. Better understanding than your competitors can increase the consumption of the customers and then enhance your company’s profit. </li></ul>
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