Interviewing Tips

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Interviewing Tips

  1. 1. Communicating Causing Compelling Radio
  2. 2. Communication RELATE DON'T IMITATE!
  3. 3. Communication- The Interview <ul><li>Why am I interviewing this person? </li></ul><ul><li>It’s not to sell records </li></ul><ul><li>It’s not to become buddies with them </li></ul><ul><li>It’s not to show off my vast knowledge </li></ul><ul><li>It’s not about me </li></ul><ul><li>It’s not a joke </li></ul><ul><li>So why do we interview artists? </li></ul>
  4. 4. Communication- The Interview <ul><li>Why do we interview artists? </li></ul><ul><li>The songs are the most powerful communication tool we have </li></ul><ul><li>The audience will listen to the songs more closely when they have a relationship with the artist </li></ul><ul><li>The closer the audience feels to the artist, the closer they will feel to the radio station </li></ul><ul><li>The purpose of the interview is to build a relationship between the artist, the listener and the radio station. </li></ul>
  5. 5. The Interview- Bad Questions <ul><li>Your new album just rocks </li></ul><ul><li>What was it like working with so and so? </li></ul><ul><li>Who were your early influences? </li></ul><ul><li>What do you do on the tour bus? </li></ul><ul><li>I saw you guys in Dallas once and you …. </li></ul><ul><li>I'm gonna hand the phone to someone and you sing Happy Birthday… </li></ul><ul><li>Is it cool partying every night? </li></ul><ul><li>What are you guys going to do next? </li></ul>
  6. 6. The Interview- Good Questions <ul><li>You just had a new baby right? Tell us about her. </li></ul><ul><li>Is it difficult, being alone and away from home so much? </li></ul><ul><li>Tell me about your best friend. </li></ul><ul><li>When you were younger, at what moment did you know this is what you wanted to do? </li></ul><ul><li>On the days you look in the mirror and feel like a poser, what do you do to get through it? </li></ul><ul><li>Your old friend from Tulsa is on the line, let’s ask them what their favorite thing about you is. </li></ul><ul><li>Your new single is about [insert cause], why is that such an important topic? </li></ul><ul><li>What’s the greatest reward in doing what you do? What is the worst part? </li></ul>
  7. 7. Communication- The Interview <ul><li>When preparing your questions, you should think of the needs of your core listeners. If they could sit down and talk with the artist, what would they ask? If they met one of the new artists you’re playing, what would they want to know about them? Would they really want to know the release date of their debut or where they recorded their album? Would a teenager really ask an artist who produced their CD or what label they’re on? </li></ul>
  8. 8. Communication- The Interview <ul><li>How often has your opinion of an artist changed after seeing them in concert, meeting them personally or hearing their &quot;story&quot;? This is the purpose of the interview: To show the artist to your listeners as a real person, a friend and not just another product someone’s trying to sell them. </li></ul>
  9. 9. Great Interviewers: <ul><li>Know it’s not about them </li></ul><ul><li>Are immaculately prepared </li></ul><ul><li>Ask the right questions </li></ul><ul><li>Let the audience ask questions </li></ul><ul><li>Shine the spotlight on the artist </li></ul><ul><li>Don’t waste the artist’s time </li></ul><ul><li>Know how to listen (Larry King) </li></ul><ul><li>Know lots of talking and laughs do not equal a great interview. They give the artist space to open up. </li></ul><ul><li>Anticipates (Dead air, remember Chris farley interviews) </li></ul><ul><li>Takes the first exit when a an artist says something great </li></ul><ul><li>Doesn’t follow formulas (word association) </li></ul><ul><li>Makes their interviews memorable </li></ul>

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