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Critical thinking

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This is the preso for the Critical Thinking for Creatives workshop I gave at Big Design Conference 2011.

This is the preso for the Critical Thinking for Creatives workshop I gave at Big Design Conference 2011.


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  • Transcript

    • 1. Critical Thinking for Creatives: How to Make Decisions Faster
    • 2. Obligatory family photo
    • 3. Cute Kid 1 Cute Kid 2
    • 4. Not so much
    • 5. Micro DecisionLarge Life Decision
    • 6. 17% 42%42% Daily Micro Decisions Large Life Decisions Actual Work
    • 7. Goal:to train our minds how to control our micro-decision-making process inorder to solve more problems, faster.
    • 8. 10% 25%66% Daily Micro Decisions Large Life Decisions Actual Work
    • 9. Why do we take so long to make decisions?
    • 10. We Stereotype• Automatic, stereotyped behavior• Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
    • 11. We Stereotype• Automatic, stereotyped behavior• Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
    • 12. Problems arise when good and bad stereotypes/shortcuts conflict with each other.
    • 13. We want to achievethe ‘good’ shortcuts
    • 14. “ …We need shortcuts. We cant beexpected to analyze all the aspects in eachperson, event, and situation we encounter in even one day. ...Without them we would stand frozen–cataloging, appraising, and calibrating–as the time for action sped by and away. Asthe stimuli saturating our lives continue to ” grow more intricate and variable, we will -Robert Cialdini PH.D.
    • 15. How to recognize the things that cause us to
    • 16. r#1: Recognizing HowWe Are Influenced:
    • 17. r#1: Recognizing HowWe Are Influenced:
    • 18. r#1: Recognizing HowWe Are Influenced:• Reciprocation
    • 19. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency
    • 20. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof
    • 21. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking
    • 22. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking• Authority
    • 23. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking• Authority• Scarcity
    • 24. #2: Recognizing OurHabits:
    • 25. #2: Recognizing OurHabits:
    • 26. #2: Recognizing OurHabits:• Daily routine
    • 27. #2: Recognizing OurHabits:• Daily routine• Scheduling: Family and friends
    • 28. #2: Recognizing OurHabits:• Daily routine• Scheduling: Family and friends• Heritage: Family and friends
    • 29. Convergent and Divergent Thinking
    • 30. CreateInformati Reduce Informati
    • 31. • Generate new ideas CreateInformati Reduce Informati
    • 32. • Generate new ideas CreateInformati • Probe problems Reduce Informati
    • 33. • Generate new ideas CreateInformati • Probe problems • Explore attributes Reduce Informati
    • 34. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce Informati
    • 35. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati
    • 36. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions
    • 37. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions •Create plans
    • 38. yes please!Let’s get Pragmatic!
    • 39. 1gWhat to do with a lot of options?
    • 40. 1gWhat to do with a lot of options? • Isolate the options
    • 41. 1gWhat to do with a lot of options? • Isolate the options • Categorize the options
    • 42. 1gWhat to do with a lot of options? • Isolate the options • Categorize the options • Time Task
    • 43. }BIdentifying a problem, erroror opportunity
    • 44. }BIdentifying a problem, erroror opportunity • Is it Functional?
    • 45. }BIdentifying a problem, erroror opportunity • Is it Functional? • Is it Contextual (having/needing context)?
    • 46. }BIdentifying a problem, erroror opportunity • Is it Functional? • Is it Contextual (having/needing context)? • Is it Presentational?
    • 47. eGenerating IdeasWhen you generate ideas,
    • 48. eGenerating IdeasWhen you generate ideas, • Strive for Quantity
    • 49. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative)
    • 50. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback
    • 51. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback • Freewheel
    • 52. vFocusing on IdeasWhen you focus ideas, you
    • 53. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment
    • 54. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty
    • 55. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course
    • 56. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course • Be deliberate
    • 57. Brainstorming with Post-It Notes
    • 58. Brainwriting for RapidBusiness Requirments
    • 59. Let’s Write!
    • 60. How do we get tocreative shortcuts for every decision?
    • 61. Socratic MethodTechnique which induces the learner to examinehis/her internal and external perceptions and to describe in detail what s/he discovers there:
    • 62. Socratic MethodTechnique which induces the learner to examinehis/her internal and external perceptions and to describe in detail what s/he discovers there:
    • 63. blade of grass
    • 64. Walt Whitmansdictum:If you observe closely enougheven an ordinary blade ofgrass, you will discover theuniverse.
    • 65. Time to Play$20,000Pyramid!Please formteams of 3 people
    • 66. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 67. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 68. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 69. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 70. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 71. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 72. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 73. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 74. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    • 75. epilogue
    • 76. A Practical Application ofCritical Thinking For Creatives
    • 77. Using critical thinking to examine how the characteristics of the Menu and Widgetareas of the Wordpess CMS effect decision making
    • 78. Why Wordpress?It’s very popular, yet very complex.
    • 79. Step 1: Listing Characteristics
    • 80. Step 2: Categorizing Characteristics
    • 81. Step 3: The Question “What characteristics could have anegative affect on decision making?”
    • 82. Step 4: Testing Our FindingsUsing Heatmap Tests and Five Second Tests
    • 83. We also surveyed our testers tofind out their level of Wordpress experience
    • 84. The Heatmap Results
    • 85. Heatmap Results Breakdown
    • 86. Five Second Test Question:What stood out on this page?
    • 87. Five Second Test Results
    • 88. Step 5:Using these results to make re-design suggestions
    • 89. Such as higher contrast, for better visibility
    • 90. A preview area, that highlights the area you are working on
    • 91. The addition of the words ‘Add Menu’
    • 92. think faster!