Mary Kay social media apps questions


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Mary Kay presentation on social media guidelines, posting and promoting on Facebook Pages, using Twitter and using Mary Kay apps for mobile devices.

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Mary Kay social media apps questions

  1. 1. MARY KAY SOCIAL MEDIA QUESTIONS Kristen Reichert Thursday, October 3, 13
  2. 2. Mary Kay Social Media Guidelines☛Business Tools☛Digital Zone Use "self employed," "independent business owner," or "Mary Kay independent business owner," for “company” or “employer.” It is important that you not enter Mary Kay or Mary Kay, Inc. Use “Mary Kay Independent (full title)” for “position” or “title.” Use your Mary Kay® Personal Web Site address for your "Website." Thursday, October 3, 13
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  4. 4. Social Media: What is it good for? Social Media is defined as a category of sites that is based on user participation and user generated content. Social media sites are used to create conversations, share information, and drive traffic to your MK site. Linked In - virtual address book for business Facebook - social networking for friends & family Twitter - social site for posting short updates YouTube - video site with channels & profiles Thursday, October 3, 13
  5. 5. From Good Housekeeping Magazine, Oct. 2013 Thursday, October 3, 13
  6. 6. MK Videos, Images & Ads Policy Only share videos from Mary Kay’s YouTube channel: . Do not upload your own videos using Mary Kay’s trademark. Only share Company Approved Images found under the Digital Zone. Do not use your own images of MK products or anything containing the MK trademark. MK does not authorize the use of Facebook Ads. Thursday, October 3, 13
  7. 7. The Golden Rule Any use of social media should be used to build relationships and have genuine conversations. True connections come from the personal relationships you will build, both online and in person. Be careful of posting items that are spam, too much information, or too opinionated or political. Add value, use common sense & be productive. Thursday, October 3, 13
  8. 8. Managing Your FB Page Go to resources/DigitalZoneNew/FBHowToManage.pdf for step-by-step screenshots of how to post. Log into FB ☛MK Page on left sidebar (OR) ☛settings at the top right corner and use FB as your MK Page. If you use the sidebar to go to your page, click the link at the top to switch to posting as your page. If you use FB as your page, be sure to switch back after you are done posting to your page. Post updates, links, photos or videos in the bar that asks, “What have you been up to?” Thursday, October 3, 13
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  12. 12. Engaging Your Page Followers Ask questions. Post polls and trivia. Interact with user’s questions and comments. Share posts and videos from the MK Facebook and YouTube sites, or use the company approved posts in the Digital Zone. Include relevant current events and MK product launches. Include links in your wall posts. Make a weekly plan and post daily. Thursday, October 3, 13
  13. 13. Promoting Your FB Page Go to resources/DigitalZoneNew/FBHowToMarket.pdf Share your posts in your personal profile. Invite your friends to like your page. Click “Build Audience” or “Invite Friends” box in the admin panel. Invite your customers. Invite your email contacts. Link your PWS to your Facebook Page. Thursday, October 3, 13
  14. 14. Monitoring Your FB Page Spam and unwanted comments usually contain links to videos or other sites with phrases that are out of context or do not make sense. “Check this out, so funny!” or “I can’t believe this!” Delete or hide the comment by hovering to the right of their comment and clicking the “X” that appears. Remove the user by clicking “See Likes” in the “Get More Likes” box. Hover your mouse to the right of the user’s name and click the “X” that appears. You can delete the post or user and report it as spam. Thursday, October 3, 13
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  17. 17. Security Tips Keep a clean machine by updating the latest security software, web browser, and operating system. Make passwords long and strong, combining capital and lowercase letters with numbers and symbols. Separate passwords for every account. When in doubt, throw it out. Links in email, tweets, posts, and online advertising are often the way cybercriminals compromise your computer. Post only about others as you have them post about you. (Source: Thursday, October 3, 13
  18. 18. Posting Twitter Updates Log in or create a profile and write a post in 140 characters or less in the “Compose New Tweet” box. Follow other Mary Kay consultants or customers. Re-tweet or favorite posts from MK’s twitter account: @MaryKay. Search for MK-related tweets using #marykay. Post Company Approved Tweets found in the Digital Zone. Thursday, October 3, 13
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  20. 20. Free Mary Kay Apps Go to Digital Zone☛Apps for Your Mary Kay Business!☛Downloading an App for instructions for your mobile device. eCatalog: shop, watch videos and share on social media. Virtual Makeover: take a photo with your mobile device and use it to model product and hairstyles for different occasions on your customer. Turn your device on its side (landscape) to show a mirror on one side and how-to videos on the other. MK Regimen Advisor: identify skin care needs. Thursday, October 3, 13
  21. 21. Tips On Using Apps Connect to WiFi for faster service. Most public restaurants and coffee shops offer free WiFi. The Virtual Makeover app and a PDF of the eCatalog can be accessed without an internet connection once they are downloaded. Customers can download apps for free. Use the Virtual Makeover App to help customers who are unsure about a product or look. Seize opportunities wherever you go using MK apps. Thursday, October 3, 13
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  23. 23. Questions? Email at Thursday, October 3, 13