PA International Conference 2008 15 th  December 2008 The impact of mobile technology on education markets Kate   Worlock ...
Our Company <ul><li>The only   worldwide business information firm serving the media and information industry </li></ul><u...
US K-12 and Postsecondary Education Market 2008-11
What do we mean by mobile content? <ul><li>Content delivered to: </li></ul><ul><ul><li>E-books </li></ul></ul><ul><ul><li>...
Sales of e-book readers have increased rapidly Amazon Kindle ($359; n/a in UK) Est. Sales: Between 380-500k units in 2008 ...
iPods and iPhones
Mobile phones <ul><li>Research done by the University of Nottingham in 2007 found a wide range of uses: </li></ul><ul><ul>...
Laptops Is this the real killer mobile technology?
Conclusion: mobile use in education is still over the horizon....
http://www.outsellinc.com   Outsell, Inc. 330 Primrose Road, Suite 510 Burlingame, CA 94010 Tel. +1 650 342 6060  Fax +1 6...
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The impact of mobile technology on education markets

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Presentation given at the Publishers Association International Conference, Dec 2008

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  • The impact of mobile technology on education markets

    1. 1. PA International Conference 2008 15 th December 2008 The impact of mobile technology on education markets Kate Worlock Director/Lead Analyst [email_address]
    2. 2. Our Company <ul><li>The only worldwide business information firm serving the media and information industry </li></ul><ul><ul><li>Global team of 50+ </li></ul></ul><ul><ul><li>Track 9 segments in the US, Europe, and Asia </li></ul></ul><ul><ul><li>Provide fact-based analysis of markets, companies, trends, technology </li></ul></ul><ul><ul><li>Deliver actionable advice to CEOs and their teams in 300+ firms </li></ul></ul><ul><ul><li>Offer subscription, membership, and custom consulting services </li></ul></ul>
    3. 3. US K-12 and Postsecondary Education Market 2008-11
    4. 4. What do we mean by mobile content? <ul><li>Content delivered to: </li></ul><ul><ul><li>E-books </li></ul></ul><ul><ul><li>iPods and iPhones </li></ul></ul><ul><ul><li>Other mobile phones </li></ul></ul><ul><ul><li>Laptops </li></ul></ul>
    5. 5. Sales of e-book readers have increased rapidly Amazon Kindle ($359; n/a in UK) Est. Sales: Between 380-500k units in 2008 * Sony e-Reader $299 / £199 Est. Sales: Between 250-300k units in 2008 * iRex iLiad $699 / £469 Est. Sales: 10,000 – 50,000 units in 2008 Apple iPhone/iPod Touch + Stanza (free app) Est. Downloads: 395,000 to date (and 5,000 each day) *** Sources: * DIGITIMES, Citigroup estimates, Outsell estimates ** Outsell estimates *** Lexcycle, producer of the Stanza application
    6. 6. iPods and iPhones
    7. 7. Mobile phones <ul><li>Research done by the University of Nottingham in 2007 found a wide range of uses: </li></ul><ul><ul><li>Timing experiments with stopwatch </li></ul></ul><ul><ul><li>Photographing experiments for reports, evidence for eportfolios, texts or whiteboards for future review </li></ul></ul><ul><ul><li>Bluetoothing material between project members </li></ul></ul><ul><ul><li>Receiving SMS/e-mail reminders from teachers/school </li></ul></ul><ul><ul><li>Using calendar for timetable and to set reminders </li></ul></ul><ul><ul><li>Connecting remotely to school learning platform/e-mail system </li></ul></ul><ul><ul><li>Accessing revision sites </li></ul></ul><ul><ul><li>Downloading/listening to foreign language podcasts </li></ul></ul><ul><ul><li>Transferring files between school and home </li></ul></ul>But also can be very disruptive!
    8. 8. Laptops Is this the real killer mobile technology?
    9. 9. Conclusion: mobile use in education is still over the horizon....
    10. 10. http://www.outsellinc.com Outsell, Inc. 330 Primrose Road, Suite 510 Burlingame, CA 94010 Tel. +1 650 342 6060 Fax +1 650 342 7135 25 Floral Street London, WC2E 9DS Tel. +44 (0)20 8090 6590 Come By and Visit Us

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