Webrtc Technology overview and Business Opportunity


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WebRTC is a new technology being developed that allows direct communications between two browsers. In this webinar, the opportunity that WebRTC represents to the telecommunications market is explored and the technology considerations are highlighted.

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Webrtc Technology overview and Business Opportunity

  1. 1. HOW NETWORK OPERATORS CAN MONETIZE THE DISRUPTION Moderator: Erik K. Linask, Group Editorial Director, TMCnet Greg Collins, Founder and Principal Analyst, Exact Ventures Ken Workun, Director of Solutions Marketing, GENBAND Dr. Natasha Tamaskar, Vice President, Global Strategic Solutions, GENBAND © Exact Ventures, Inc www.exactventures.com 1
  2. 2. Greg Collins Founder & Principal Analyst Exact Ventures Twitter: @exactventures greg@exactventures.com www.exactventures.com
  3. 3. WebRTC Introduction © Exact Ventures, Inc www.exactventures.com 3 • Standard real-time voice and video functionality, embedded in Internet browsers will cause a ‘gradual disruption’ in operator business models • Opening real-time voice and video communications to massive, entrepreneurial web community will create business models (and competition) unknown today • Risks and Uncertainties  Standardization and fragmentation  Mobile timeline and battery life  Over-hyping
  4. 4. WebRTC Browser Installed Base © Exact Ventures, Inc www.exactventures.com 4 0 2 4 6 EnabledBrowsersinBillions Fixed (Desktop/Laptop) Mobile (Smartphone/Tablet)
  5. 5. Operator Business Models © Exact Ventures, Inc www.exactventures.com 5 • WebRTC will hasten decline in traditional voice and video services • Operators will need to focus on advanced telecom services leveraging WebRTC  Signaling (IMS, etc.) and service creation • Integration and Enablement Services  Vertical markets  Call Centers and Contact Centers  Customer Support Applications
  6. 6. Leverage Subscriber Identity © Exact Ventures, Inc www.exactventures.com 6 • Operators will have opportunity to leverage their relationship with their subscribers to browser-based communications • Consumer and business identities (phone numbers, email addresses, etc.) can be associated with WebRTC-based OTT-like services • Potential interoperability between “Walled gardens”  Skype, WhatsApp, Facetime, LinkedIn, Facebook, Twitter, Google+, etc.
  7. 7. Competing Ecosystems Drive Need for Interoperability © Exact Ventures, Inc www.exactventures.com 7 • Google Chrome, Google Talk, Google+, YouTube, Android • Microsoft Internet Explorer, Skype, Lync, Windows 8, Yammer, Xbox • Apple Safari, Facetime , iMessage, iOS, AppleTV • Telco/Wireless AT&T, Comcast, Verizon, Vodafone, NTT, etc. • Over-the-top (OTT) Facebook, Twitter, LinkedIn, Netflix, etc.
  8. 8. WebRTC Gateways © Exact Ventures, Inc www.exactventures.com 8 • Provide signaling, protocol translation, and transcoding services for WebRTC-based sessions • Important for operators today to prepare their networks (and business models) for WebRTC • Market for WebRTC Gateways (revenues) will begin in 2014-15 and then hit an inflection point after ~1-2 years as business models mature and wireless traffic and sessions begin to ramp
  9. 9. WebRTC Gateway Forecast Comparison © Exact Ventures, Inc www.exactventures.com 9 CumulativeRevenuein$Billions Session Border Controller WebRTC Gateways
  10. 10. WebRTC Gateway Forecast Report Coming Soon! www.exactventures.com
  11. 11. WebRTC and the Network Operator Ken Workun, Director of Solutions Marketing, GENBAND
  12. 12. 1212 WebRTC and the Network Operator FRIEND? OR FOE?
  13. 13. 1313 Video Streaming Messaging Bringing Real Time Communications to the Web OS Specific Applications Embedded directly onto web pages
  14. 14. 1414 “Webification” of the Operator Network Voice, Video, IM and Presence Standalone Clients
  15. 15. 1515 Out of Region Mobile-only augmentation “One Number” Craigslist Personals Extending the Service Reach
  16. 16. 1616 Reduces Friction • Time to Market • Capital Expense • Operational Expense • Portal Stickiness •No clients •No plug-ins •BYOD •Upgrade-free
  17. 17. 1717 Empowers the subscribers to more meaningfully connect  Emphasis on Usability  Long tail services  Vertical Market Solutions A New Storefront  Limited Ability to Sell Additional Services  Doesn’t Understand Your Needs  Your Friends Aren’t There
  18. 18. 1818 The result … Immersive, Immediate, Easy
  19. 19. 1919  Connecting the Conversation • Identity, security, persona  What You Are Doing • Gaming, shopping, browsing  What Are Your Goals? • Need a taxi • Need product support • Selling a bike, buying a car Selling Value Direct Revenue Monetizing Information Indirect Revenue  Moving Call Origination / Termination onto the Web • Unlocks new analytics • Tracking advertising success  Dunbar’s Number The Telephone Network is the world’s largest social network … it just needs to be better at itfacebook Expands Subscriber Base, Increases ARPU
  20. 20. 2020 The Caveat … Web is Different Than Telecom  Speed of Change is embraced over stability  HTML5 enables “long tail” services that can be tested, tweaked and re-launched within days/weeks – not months/years  Facebook – New code changes are pushed regularly  Products, Applications, Interfaces, Deployments – all must react RAPIDLY API Change Bug Fix Release History Think Big, Start Small, Move Fast
  21. 21. Technology Considerations Dr. Natasha Tamaskar, Vice President, Global Strategic Solutions, GENBAND
  22. 22. 2222 WebRTC Media “Normal” Media Codecs Security NAT Transport RTP Data WebRTC Objectives Different than Telecom Standards; Aim – Telco Grade Experiences at a Low Transport Cost
  23. 23. 2323 WebRTC Gateway Signaling Interworking Transcoding Security and NAT Traversal Addressing, Identity and Federation HTML5 / WebRTC Clients Vertical AppsBilling and Analytics WebTelecom H.264 Web RTC Gateway
  24. 24. 2424 Media Consideration - Transcoding Telecom Architecture must support Scale, Flexibility, Deployment Options, Speed of Deployment Web Transcoding
  25. 25. 2525 A Transcoding Application H.264 Web RTC Gateway Enterprise or Carrier Video Conferencing Web End Point VP8H.264 Extending Carrier or Enterprise Videoconferencing to the Web
  26. 26. 2626 SIP or REST Methodology? H.264 Web RTC Gateway SIP? REST? WebRTC - Application First and Communication Second
  27. 27. 2727 SPiDR WebRTC Gateway IMS / NGN / VoIP Network RESTAPIS SIP To the Service Provider Network: Looks like a traditional SIP Client To the End User: Viewed like a communication services web page To the Application Developer: Provides open web APIs for embedding communications into their solutions SPiDR Unlocks New Business Opportunities Internet Telecom Web
  28. 28. 2828 Conclusion Web RTC Gateway Sooner and Bigger Exploit the Phone Number, huge opportunity Compete in new markets with compelling, profitable services WebRTC Service Providers Business & Enterprise Reduced investment, simplified business processes OpEx & CapEx
  29. 29. Thank You! If you would like more information, please contact us at: Greg Collins (M) +1 650 483 6626 greg@exactventures.com Ken Workun (M) +1 613 799 3979 ken.workun@genband.com Natasha Tamaskar (M) +1 978-697-9525 Natasha.Tamaskar@genband.com