Unconventional Job Making
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Deck from HUD Sustainable Communities Convening, December 3-5, 2014, Washington, DC.
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Unconventional Job Making
- 1. 1 Implementation Takes Work: The Unconventional Guide to Job Making December 3, 2014 May 3, 2013 Expanding Business Engagement Initiative US DOL Employment & Training Administration SUSTAINABLE COMMUNITIES INITIATIVE GRANTEE CONVENING US DEPARTMENT OF TRANSPORTATION WASHINGTON, DC
- 2. 22 ONE YEAR AGO Kristin Wolff Social Policy Research Associates
- 3. 33 Our Panel Vinz Koller Social Policy Research Associates Adam Schaeffer Digital Commons, MLK Jr. Public Library Kristin Wolff Social Policy Research Associates, Hatch Shelby Clark Peers.com, Shareconomy Maestro
- 4. 44 New Workforce Legislation: WIOA
- 6. 66 The Job-Driven Checklist Engaging Employers Earn and Learn Strategies Smart Choices Measurement Matters Stepping Stones – Pathways Opening Doors – Creating Access Regional Partnerships
- 7. 77 DIGITAL COMMONS – ADAM SCHAEFFER
- 8. 88 PEERS.COM – SHELBY CLARK
- 9. 99 COWORKING, #SOCENT & HATCH: A TIMELINE Launched in 2004 to help citizens solve their own problems Local Agenda, REVV, RE:Forums, Meet-ups 2005 – 2012 People launched enterprises! But…
- 10. 1010 THREE VEXING PROBLEMS Is anyone else doing this? Where do I go for help? Support? Partners? Is there a map? What steps do I take? Who has money for this and how do I get some?
- 11. 1111 VEXING ISSUE #1: HOME, COMMUNITY, ECOSYSTEM
- 12. 1212 REALLY?
- 13. 1313 HAVE A LITTLE IMAGINATION (AND SOME PAINT)! HATCH
- 14. 1414 PLANTS HELP
- 16. 1616 SINCE THEN… 100+ Events 100+ Members Spaces fully subscribed Partnerships/ B2B Collaboration “Parts Department”
- 17. 1717 VEXING ISSUE #2: MAP
- 18. 1818 THE RISE OF BENEFIT CORPORATIONS
- 19. 1919 MAP -> PURPOSE WHEEL (in beta)
- 24. 24 24 User Accounts Personal Interactive Instant of the Wheel Permission based sharing Comments feature Community Feedback Color guides Printable results Online Community THE PURPOSE WHEEL
- 25. 25 25 Done Rocked it! Draft Need help! THE PURPOSE WHEEL
- 26. 26 Translates into a full business plan THE PURPOSE WHEEL
- 27. 27 27 Printable Business Plan Vision: ………….. Table of contents 1. ……………… 2. ……………… THE PURPOSE WHEEL
- 28. 2828 VEXING ISSUE #3: CAPITAL (MONEY) COMMUNITY
- 29. 2929 FINDINGS (similar for many states)
- 30. 3030 WHO INVESTS? The 5% - Accredited Investors (but 20% of households earn $95-200K, target market?) Private Equity Public Equity
- 31. 3131 HELLO EQUITY CROWDFUNDING (NOT KICKSTARTER)
- 32. 3232 PUBLIC HEARING AT NOON (EST) TODAY!
- 33. 3333 STATES WITH CROWDFUNDING EXEMPTIONS
- 34. 3434 HATCH: JOB MAKING & JOB BETTERING
- 35. 3535 FROM THE MARGINS TO THE CENTER “Government alone cannot solve society’s biggest problems.” We need a new ecosystem – a collaboration between public and private sectors, citizens, and philanthropists – that creates a market for public value. There’s no blueprint, but innovators, changemakers, hackers, and neighbors are building it everyday.
- 36. 3636 Click to edit Master text styles A WORD OF ADVICE…
- 37. 3737 QUESTIONS?
- 38. 3838 SEE YOU LATER! We’ll be back here at 4:15pm today for some more WIOA matters.
Editor's Notes
- Vinz: Convene & welcome Good morning. We love this project. We have been working for the last 25 years on how to support a jobs agenda at the national level – at the state level – and – perhaps most promising of all – at the local level. We have always thought that doing this holistically – as part of a range of measures – at the local level - makes the most sense. So from the very get-go, a project with the name “sustainable community” has a much greater chance of getting it. You are at a critical juncture in your efforts as part of the Sustainable Communities work. You are moving from planning into implementation. And it’s obvious that jobs matter when you are at that juncture. And we have always thought that we have to look at unconventional strategies for three reasons: Because conventional strategies have been tried – and the ones that work are here to stay – but many that have been tried over the years have questionable results The kind of old style economic development strategies where communities vie for corporations to locate their factories in their community have a very limited reach and they are not actually going to address the kind of needs that we are talking about – in the communities that you work in. Because the issue in many communities is not that there is no work – its more that the people that need work – are not ready to do the jobs that are there. Employers continue to report difficulties recruiting skilled workers and workers continue to report difficulty finding work. As long as both of those things are true, we know we have friction in the ‘labor market’ and that is costly – especially for those who are left behind. - It’s a matter of intelligence - as in business intelligence – and a matter of preparation. And because we are at a unique moment in time: the first new piece of workforce legislation in 16 years so we like to spend a little bit of time talking about that then we outline in a very skeletal way a few elements of the legislation - It’s a perfect time to engage with those in your respective communities who are currently focused on all things workforce all the time. Right now it’s time to frame your contributions rather than try to think of partnerships in the abstract
- A year ago we ran a simulation – the prosperity challenge – we offered a quarter million dollars to solve a basic challenge – a way to create a jobs strategy for your community. Some amazing ideas were p-ut together in very rapid ways. The motivation was limited time – not so much the money – as most of you knew that it was not real, but the work you did was very real. It was creative,
- We have an unconventional array of speakers here for you. I am going to talk about a piece of relatively conventional legislation – coming at a perfect time to make a difference in your implementation work. Nick Kerelchuk was scheduled to speak but he had a scheduling conflict and so he will be very ably represented by Adam Schaeffer of the Digital Commons here at the MLK Jr. Public Library – truly a library for the 21st century. Adam is going to talk about the maker space/ digital lab in the MLK library in downtown DC, something very exciting that you can go and see while you are in the area. Shelby Clark with Peers.com – founder of relay rides , is a pioneer of the sharing economy. He founded the worlds first peer-to-peer carsharing marketplace – which makes him a veteran in a young field. We saw him yesterday talking about the sharing economy to a very tough crowd at the Aspen Institute – I told him that you guys are friendlier and open to new ideas – and I know that you won’t disappoint. One of the things he is talking about is how he is trying to bring the Sharing Economy into its own – by offering tools and strategies for enterpreneurs in this new space. That’s what PEERs.org is about. Kristin Wolff will talk about coworking, social enterprises, and one way to access resources to support them.
- VINZ We were thrilled at the level of interest in these issues and then… Just in the past few months – the stars seemed to align. All these things seemed to come together. A new workforce law – the first in 16 years. Signed by the president in July. Bi-partisan legislation in 2014??? That’s really sensational, right? Alignment of state, federal, local and regional levels Career pathways, sector strategies, regional economic approaches, work based training Perhaps more important than the law itself was the conversation it catalyzed around jobs and workforce development. WE HAD A CONVENING IN OAKLAND ON WORKFORCE DEVELOPMENT IN OCTOBER: Our Regional Administrator for the SF region, Virginia Hamilton talked to us about the new law and saw it as a once in a generation opportunity At it s core it’s about reinventing the system. That may not be revolutionary change, but it is a major step forward – an opportunity to reinvent with you at the table. There is a very serious commitment toward equity at DOL The opportunity that the new law represents is in the fact that it is new. It requires rethinking. And what Virginia was suggesting is that we could reimagine the system with the customer in the center. Broaden the circle of concern and broaden the circle of opportunity.
- VINZ In his 2014 State of the Union the president asked Vice President Biden conduct and Overall review of all job training programs in all federal agencies 17 federal agencies had programs reviewed. All with the goal of making them more job driven. That review is complete, and now that the White House has identified what is working across the country, the aim is to multiply those shining examples.
- Now there is a job- driven checklist. This may be a useful checklist for you, especially if you are going to apply for funding from HUD or Commerce. But perhaps more importantly, it’s a checilist that your local workforce boards are going to be worrying about, and so it may help you engage with them more effectively. HUD issued its latest solicitation – on page 2 they said that they were using the WH job driven checklist. Dept of Commerce said it would use the job driven checklist.
- LIVE ONLINE DEMO FROM VIDEO/DEMO TOOLS.
- Shelby Clark LIVE ONLINE DEMO
- Kristin Usually, I am social policy research, but today, I’ll be talking about Hatch Innovation, an org and labor of love in Portland, OR where I serve as a board member. I should also clarify that being a Board member means slivers and paint, not meeting minutes…It’s a DIY board. Hatch is a good example of trends like the purpose economy, impact investing, social enterprise, coworking and other trends coming together. Chapter 1. Why we launched. What we did. What happened.
- In 2012, we started wrestling with a problem. No ecosystem. Boils down to three needs: a home/ecosystem, a map, money.
- So we experimented with mini Hatch in another coworking space and convened a couple retreats, with the help of Riley the hound, and created a vision for the kinds of solutions we thought were needed.
- The first one was the home. Ten building tours and several false starts later, we landed here. An old car dealership. Ideally located on bike routes, public transport lines, and in a neighborhood that turning the corner from vacant storefronts to small locally owned food, retail, artisan, and nonprofit spaces. I know what your are thinking. We thought the same.
- But then we got some paint!
- And some plants.
- All repurposed lumber that had been sitting outside on Mt Hood and took over a month to dry!
- Booking signings, talks, meetups, health insurance coverage sessions, fashion shows, etc. Hatch Soup – social innovation competition. Quarterly. Business model is: Anchor tenants (Lucent), Fireboxes (me), and memberships (drop in, work from anywhere). Parts Dept = emerging business support ecosystem. And we’re seeing new collaborations (Catalyst Law).
- Social enterprises are not like regular businesses – they are about impact as much as profit (or earned revenue if nonprofit), which means they can have complicated business models and need nontraditional forms of capital. And there are more of them than ever.
- One reason for this is the emergence of new types of corporations in so many states.
- We know how to start regular enterprises and what the choices are – and there are lots of supports for this. Social entrepreneurs have no map or guidebook for how to start a social enterprise. That’s why we developed the purpose wheel. Starting a social enterprise is not like starting a classic business. Improve quality and impact Works like a map … sequence and path Describe ideal quality Acts like a learning tool Assists in organization assessment - strengths & gaps Shows connections and progression Serve as a communication and briefing tool Validates decisions, assumptions - or not Encourages, facilitates co-creation/collaborate Should produce a clear business model
- Holy cow – we could make it a social network (suggestion from beta tester).
- Third one – really exciting. Your states all have something like this. In large cities and regions, there are more localized versions.
- These are the same gaps in nearly every community. There’s never enough seed stage, growth cap for bootstrappers, microlending, etc. The majority of these gaps are simply ignored by the primary categories of investors and financial institutions.
- Nationally, 4%, in Oregon 5%. That’s who’s investing. No wonder there are capital gaps! We can’t invest directly in the kinds of businesses we’d like to see grow.
- This gets a little technical but hang with me…[Explain JOBS act and Intrastate exemption]. If 1% of Oregonians’ savings were invested in this way, it would be like a $1B stimulus package – or the equivalent of 1/7th of the entire state’s annual budget. We drafted a law, talked with the state treasurer’s office and key legislators. The effort started in May and in September, the state determined the exemption could be enacted through a rule change rather than a change in legislation. Wahoo.
- And the public hearing on said law is right…now.
- Why? Half SE launched last five years have budgets $250,000 to $5 million. The top five : workforce development; housing; community and economic development; education; and health. About half employed between 1 and 5 ; 12 % more than 100 employees. 34% of social enterprises had revenues of over $1 million annually. #IMPINV – New class of investors who want their money to make a difference. Growth of local first and maker movements, plummeting trust in large institutions, but high levels of trust in small business, and the need to make jobs (and tools to be able to do so) in the wake of the recession – especially among milennials.
- Through Hatch the Space (Hatch Lab we call it), we’re helping social enterprises launch and grow, that’s job making. Through the purpose wheel, we’re strengthening businesses – helping to sustain them, and growing better jobs in the process. (HatchPurpose) Through the Investment Platform (HatchCapital), we’re helping regular people invest in the kinds of local businesses they want – growing local jobs, where wages stay local, and building social capital in neighborhoods.
- This is the story of Hatch in Portland, but we are not alone. Orgs and entities like Hatch are springing up all over the country and all over the world. This fringe world of social enterprises and hacking is moving mainstream . HBR even published a book about it, and once that happens…
- So … a word of advice (and a motto we live by). Thanks…
- Vinz
- Make visual if possible.