Transformation Stories: Business Engagement for Workforce Pros


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Expanding Business Engagement Virtual Learning Series: Session 1. Transformation Stories.

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  • AHMAD CONVENES MEETING Greets people as they come on the line. Gives 5 minute warning. Opens the convening and welcomes people. AHMAD hands floor to DOL.
  • ETA TEAM welcomes participants, thanks everyone for coming, expresses enthusiasm about today ’s call, and let’s people know who (from DOL) is on the call. ETA TEAM hands back to AHMAD.
  • AHMAD COVERS THE FOLLOWING: Introduces self. Indicates Kristin/Sam are also on call. Recognizes Trace, Vinz, David and others supporting work on the back-end. Indicates we will introduce other special guests as we proceed.
  • AHMAD REVIEWS BASIC INSTRUCTIONS We know most of you know how this works, but just in case there are new team members on the line, we ’ll quickly review the mechanics. There are no polls today, so we ’ll move right to chat. First, type your question into the text box. Second, hit “enter” or click the “return” button, that’s it. Just be sure you actually do return or you will see your message but the rest of us will not. If you ’d like to send your message to the presenters only, or to other participants, click on the drop-down arrow and choose your intended recipient. If you do not select a recipient, the message will be sent to everyone. We invite you to use the chat box on the left to submit questions throughout the web convening. We will try to address them as we go or in the Q&A portion of our event.
  • AHMAD Toward the end of this session, we plan to unmute you so that you may talk. There are risks when we do this. Sometimes the technology competes with itself and triggers a very loud fire-drill-like noise. We hope to avoid this. We ask that you: Keep your phone muted at all times unless you are speaking Deactivate microphones on all devices including computer and webcam to avoid feedback and echoing Avoid using 3 rd party applications such Skype and OooVoo, just use your phone to call into the webmeeting
  • AHMAD Reviews agenda. Ahmad hands to Kristin.
  • KRISTIN Hi everybody! Here ’s our roadmap for the week. As Ahmad indicated, today, we ’ll focus on transformation. We ’ll start off by sharing some of the tools our colleagues are using to incent and measure transformation in OHIO. Then we ’ll hear from Colorado - We’ve asked Karen Hoopes and her team to share a bit of their transformation story – how their focus on business engagement has shifted their relationships with business and the way they design, and provide services to firms in their communities. Then we ’ll engage all of you in thinking about transformation within your teams. Then we ’ll follow up with David Hunn who will share a bit about ROI – how it reveals the impact of transformation. Finally, we ’ll ask you to share your own transformation stories. We ’ll be together for 2 hours today, 30 minutes of which will be homework. As a reminder, you’ll need a marker or crayon, a piece of paper, a camera phone, and if you are not in the same physical space, the ability to conduct a conference call or otherwise talk to one another. Tomorrow, we ’ve invited our colleagues at NAWB to share information about AddOne, one of the effective practices we’ll highlight in our written profiles that will be included as a part of the project toolkit; and, in keeping with the theme of measures as a key focus of the work you are doing, we’ve asked Ken Messina from MA to share his team’s approach to aggregating metrics in a common dashboard. We plan to be together for 90 minutes, no homework. And on Friday, we ’ve got some really exciting things planned around social media. First, Spencer Critchley of BootsRoad will share his insight and wisdom around the changing media landscape and how public agencies and social cause organizations can use it effectively, and then engage you in some hands-on trying out of new tools. We’ll be together for 2.5 hours – a little longer than usual because it’s our last learning session of the learning series. In preparation for this session, we will send you a five-minute video to watch just before. Finally, in a couple of weeks, we ’ll meet as a group for the last time and go over all of the resources we’ve collectively developed and shared during these months and talk about how we can apply them going forward. Now I ’m handing the floor to Sam McCoy who has been working with many of you to plan this week and gather up tools and resources to support it. Sam? Kristin hands to Sam.
  • SAM Great, thank you Kristin. Over the past few webinars and conveneing that we’ve held, there have been many questions and comments have come up around subject of metrics and dashboards in business engagement. These measures and dashboards can take a number of forms, but after talking to our colleague in Ohio, we thought that we would ask them to walk us though the Dashboard and Metrics that they are currently using and how these tools are making a difference. So I want to remind everyone you may have thoughts or questions that get inspired from this discussion. Please be sure to type these questions in the chat box below as we will have a few minutes to discuss the questions you generate. And with that, I’d like to hand the floor over to Tanya Calbert: Project Manager at the Ohio Department of Jobs and Family Services. Tanya?
  • .
  • Kristin uses chat to encourage questions and moves questions in for the last few minutes (aim for three questions). Sam facilitates, thanks OH team, then moves into next segment.
  • SAM: As some of you know, I have been contacting state grantees to gather examples of tools that are being used for your business engagement endeavors. Throughout these calls, its really apparent that people are making real changes on the ground and I’m glad to have had the opportunity to talk to any number of you about the progress that you are making in your plans, in your teams and throughout the states, and its exciting. So I really appreciate everyone who taken the time to get in touch with me. And we thought we would spend some a little time talking about the experiences and the transformation that teams are making or in the process of achieving. Not that our work is done, but rather just to check in on where you are at since the beginning of this project. So, early last week I had a great conversation with Karen Hoopes, who is the Statewide Coordinator for Business Development and Rapid Response in Colorado and asked if she would be willing to talk about the work that her and her team have been doing thus far. Once again, as Karen is talking feel free to type questions in the chat box below, as we will have a few minutes for Karen to answer a few. So with that I want to go ahead and hand it over to Karen.
  • Karen Kristin generates questions. Sam facilitates. Sam – encourage Karen to speak from a single word or image? (she can have more, but if we start with that it will model). Thanks Karen
  • SAM So as I mentioned, Over the past 2 weeks I have been reaching out to all state grantees to gather examples of tools that you are using in your business engagement endeavors. We are hoping to gather as many of tools and examples that we can from each state, to share with your EBE Colleagues in the form of a resource toolkit for the EBE initiative. The resources that we are collecting are not specifically finalized.  Rather, this is meant to be a collection of tools and examples from states that have developed resources, even if they are just in the beginning stages of development. As many of you have told us, so much of the value of this EBE initiative has come from Peer-to-Peer sharing opportunities that have take place. We would like to build on this with this toolkit. Documents could include business or employer surveys, Talking points that you use when meeting with firms, Drafts of metrics or measures, Strategy or Branding documents Media coverage, Any other tools you can think of that others may benefit from or build on. I want to thank the state representative who have sent in materials so far and will continue to follow up with everyone to make sure that we received something from each state by next week. With that I would like to hand it back over to Kristin, who will take us through our next part of our webinar. Kristin?
  • KRISTIN Thanks Sam. Before we move on to our next activity, I’d like to remind people about the firedrill possibility. We’re going to do a brief activity that I will explain momentarily. It may mean some of us getting off the line and dialing back in, so I wanted to remind you all that when you dial back in, do your best to use a real phone and turn off other potentially competing technologies.
  • KRISTIN So we said there would be an activity and this is it. It will be fun. We promise. We hope you ’ve all gathered a piece of paper, marker or crayon and a digital or mobile camera per our requests (if not, we’re confident you can improvise). In keeping with our theme of the day - We ’d like you to do the following – In keeping with our theme for the day… First, discuss your transformation story with your team members. What ’s changed? How do you know? What enabled the change? Keep in mind that your transformations may be on different scales. Simply sharing the protocol you use when engaging employers with other programs may really change how business interactions occur. Or engaging a group of business people around something they are passionate about – helping kids graduate from high school for example – can really open up possibilities. Conversely, larger scale collaboration efforts can fee like they are stuck forever, then something happens that creates a breakthrough, a real game changer. We’re interested in transformations across the entire spectrum. Second, take your paper and markers or crayons and write one word or draw one image that represents your transformation story – how a focus on business engagement has changed what you do or how you do it and what difference it has made. The idea is to work in teams, so if you are not physically with your team members, You may need to ring or skype them. You may even need to ring one at a time, but please do try to get help and make it fun. When you have finished your word or drawing, When you have finished your word or drawing, take a digital photo of that word or image and send to [email_address] . Be prepared to talk for 2-3 minutes about this word or image near the end of our session today. During the 30 minutes we have allocated for this exercise, we will stay on the line for questions. You may either mute and stay or leave and rejoin. We will provide a warning at the 20 minute mark and again at the two minute mark. (The states that present get a pass. They are going to make coffee for the rest of us. All other states teams can go ahead and get started.)
  • KRISTIN Kristin thanks everyone and turns to Ahmad to introduce David Hunn.
  • AHMAD Welcome back everyone. You may remember a couple of weeks ago during our last convening, we introduced David Hunn as one of our Subject Matter Experts. David is the ED of the Northern Virginia Workforce Investment Board and President and CEO of SkillSource Group, Inc. After the SEM session during which we first met David, a number of you emailed looking for the ROI report he cited and had questions about it, so we thought we ’d bring David back and let him talk at a little more depth. It seemed to fit nicely with our transformation theme: We heard the Ohio team talk about the kinds of measures they are using to incent transformation. We heard [STATE] transformation story. You worked on your own stories. And now we ’ll hear David talk a little bit how an ROI study helped document transformation in Northern VA. David?
  • David talks about: Why ROI How they went about it What they learned, including the most surprising outcomes. What’s they’d do differently or are doing differently as a result. Kristin curates questions. And places them into pods during last 5 minutes. Ahmad thanks everyone and turns to Kristin.
  • KRISTIN Insert second pod with image slides. We’re going to start with Minnesota and then move forward a state at a time from there. You’ll likely recognize your drawings or words, but we’ll put your state name in the upper right corner as well, so when you see it, you’ll know you’re next.
  • KRISTIN Thanks so much everyone!
  • KRISTIN See you tomorrow at 1:00 – 2:30pm EST and Friday from 1:00 – 3:30. Tomorrow there will be no homework during the session, but [if we need them to watch video in other tab, we say that here]. Also, as we indicated earlier in the week, we will send you a 5 minute video to watch before our sessions on Friday. Again, for that session – on communications and social media – you may invite colleagues outside of your team. Our focus will of course be employer engagement, but the lessons and applications of strategy are much broader. Have a fantastic rest of your day. If there are questions for Ahmad and/or our DOL colleagues, go ahead and type them into chat now. We ’ll watch for them and try to address them in the last few minutes. KRISTIN TURNS BACK TO AHMAD
  • AHMAD reminds people they can email/call with questions. Ahmad turns to DOL to close the meeting.
  • ETA TEAM makes any announcements and closes the mtg.
  • Transformation Stories: Business Engagement for Workforce Pros

    1. 1. 1May 3, 2013Expanding Business Engagement InitiativeUS DOL Employment & Training AdministrationExpanding Business Engagement InitiativeUS DOL Employment & Training AdministrationTransformation Stories:Virtual Learning SeriesSession 1June 5, 2013
    2. 2. 22DOLETA TeamGina WellsMegan LizikJonathan PayneU.S. Department of Labor, ETA
    3. 3. 33Social Policy Research Associates (SPR)Ahmad MansurEBE Project ManagerKristin WolffTraining & Technical AssistanceSam McCoyTraining & Technical Assistance
    4. 4. 44Submitting Questions To submit a question or comment,type the question in the text box Click the send button. Your name, the text and yourquestion will appear on yourscreen, indicating successfulsubmission. If you’d like, you may choose whoyou want to submit the question toby selecting their name from thedrop-down menu in the “Start Chatwith” field (default is “Everyone”)Chat RoomSendButtonText BoxDrop-DownMenu
    5. 5. 55It’s getting HOT in here…Avoiding the fire drill:• Phone muted at all times unless speaking• Deactivate microphones on all devices• Avoid using 3rdparty applications. Just use your phone.5
    6. 6. 66Agenda Overview: Welcome to the EBE V Learning Series! Dashboards & Metrics: Team Ohio Featured Transformation Story: Team Colorado Your Team’s Transformation Story (activity) Effective Practice: Applying ROI with David Hunn Sharing Team Transformation Stories (activity) Closing and What to Expect Tomorrow!
    7. 7. 77Overview: Virtual Learning Series & Final SessionDay ThemeDay 1: June 5th Today: Transformation StoriesDay 2: June 6thMini-Profile & Massachusetts onMetricsDay 3: June 7thSocial Media That Works &EBE Case StudiesFinal Session:June 21, 2013Review of progress & EBE tools,website
    8. 8. 88Team OhioTanya CalbertProject ManagerOhio Department of Jobs andFamily Services
    9. 9. 99Dashboard and Metrics: Ohio
    10. 10. 1010Dashboard and Metrics: Ohio
    11. 11. 1111Dashboard and Metrics: Ohio
    12. 12. 1212Dashboard and Metrics: Ohio
    13. 13. 1313Team OhioTanya CalbertProject ManagerOhio Department of Jobs andFamily Services
    14. 14. 1414Transformation Story: ColoradoTeam Colorado
    15. 15. 1515Expanding Business Engagement in ColoradoKaren HoopesStatewide CoordinatorBusiness Development/RapidResponse, Colorado Department ofLabor and Employment
    16. 16. 16State Resource Toolkit MaterialsLess than 85% of YTD Benchmark85% - 100% ofYTDBenchmarkEqual to or Greater Than 100% of YTD BenchmarkArapahoe/Douglas Workforce Regionas of March 31, 2013Workforce CenterVisitsPY12 Goal 74,000% ofBenchmark% ofBenchmark% ofBenchmark% ofBenchmarkYTD Benchmark 55,500104%104%91%157%YTD Actual 57,805######91%##PY12 Goal 37,000% ofBenchmark% ofBenchmark% ofBenchmark% ofBenchmarkYTD Benchmark 27,75082%77%116%121%YTD Actual 22,76982%77%#####Arapahoe 58.51%59.48%Training1,706Douglas 23.61%24.48%Intensive2,716Adams 7.43%6.75%Core18,626Denver 5.70%5.04%Jefferson 2.33%2.21%Other 2.42%2.04%Entered Employment (exited 10/11-12/11)50.00%57.02%(7.02%)76.00%77.38%(1.38%)80.00%81.22%(1.22%)EmploymentRetention (exited 4/11-6/11)77.00%80.37%(3.37%)86.00%83.56%-5.47%87.00%87.42%(0.42%)Average Earnings (exited 4/11-6/11)$15,000 $17,968 ($2,968)$17,000 $17,973 ($973)$21,500 $21,985 ($485)WIA Youth1368.0%54.97%-13.03%69.0%48.97%-20.03%49.0%36.84%-12.16%Exceeded/Remaining"-" = remaining percentageExceeded/Remaining "()" = exceeded percentage2,3505,4868,0006,00049,9694,00032,000ADW! CustomerVolume Breakdown by Visits, Unique Customers Served, and Visits by CountyUnique Customers Served18,3779113,481PY12 Common Measures (7/ 2012 - 6/2013)2,00024,0007503,00075% into Program yearWIA Youth Attain Deg/Cert (exited 10/10-12/11)Wagner-Peyser10.1WIA Adult10.2WIA Dislocated Worker10.2Wagner-Peyser11.1WIA Adult11.2PY12 ADW! Workforce Intelligence64,00048,0001,5001,000WIA Youth Lit/Num Gains (exited 7/12-9/12)WIA Dislocated Worker11.2Wagner-Peyser12.1WIA Adult12.2WIA Dislocated Worker12.2WIA Youth Placement (exited 10/11-12/11)1,7062,71618,626TrainingIntensiveCoreTrainingIntensiveCore57.02%77.38%81.22%PY GOALACTUAL80.37%83.56%87.42%PY GOALACTUAL$17,968$17,973$21,985PY GOALACTUAL54.97%48.97% 36.84% PY GOALACTUALYTD Common Measures PY Goal vs ActualPY12 Goal Actual Exceeded/RemainingProgressADW! TotalProgressCentennial WFCProgressAltura WFCProgressCaste Rock WFCProgressYTD Customer Visits by County by PercentageYTD Level of Service by NumberArapahoe 58.51%Douglas 23.61%Adams 7.43%Denver 5.70%Jefferson 2.33%Other 2.42%
    17. 17. 1717Reminder: Avoiding the Fire Drill17• Turn off all microphones including webcams& computer mics• Use your phone to dial back in – do not useSkype, etc.
    18. 18. 1818Activity: Transformation in one word/imageYou have 30 minutes:•Discuss your transformation story with yourteam members.•Write one word or draw one image thatrepresents your transformation story.•Take a digital photo of that word or image andsend to•Be prepared to talk for 2-3 minutes about yourword/image.
    19. 19. 1919Sharing your word/image• If you see this slide, we have under 10minutes left for this activity.• Please send your images
    20. 20. 2020David Hunn: Return on InvestmentPresident and CEOSkillSource Group, IncExecutive DirectorNorthern Virginia WorkforceInvestment Board
    21. 21. 2121• An annual Return on Investment Study is a critical method tohighlight the value of a public service being provided.• Northern Virginia Workforce Board utilized Mangum EconomicConsulting, LLC from Richmond, Virginia.• For the Northern Virginia Study, the dollar value of the inputs(taxpayer-funded workforce services) is compared to the dollarvalue of the service outputs (salary and wages spent by workersplaced into employment). The evaluation of outputs is enhancedby IMPLAN economic modeling software, which measuresannual regional economic impacts.Northern Virginia Workforce Investment Board2012 Return on Investment Summary
    22. 22. 22Northern Virginia Workforce Investment Board2012 Return on Investment Summary
    23. 23. 2323Team Stories
    24. 24. 2424ColoradoCOLORADO’sEBESNAPSHOTBEFORE – HERDING CATSHow to get regions aligned to common goals, structure, methods?DURING –Heading in the right Direction with Infrastructure!NOW- Overcoming hurdles, working as one team across 65 regions.COLORADO’sEBESNAPSHOTBEFORE – HERDING CATSHow to get regions aligned to common goals, structure, methods?DURING –Heading in the right Direction with Infrastructure!NOW- Overcoming hurdles, working as one team across 65 regions.COLORADO’sEBESNAPSHOTBEFORE – HERDING CATSHow to get regions aligned to common goals, structure, methods?DURING –Heading in the right Direction with Infrastructure!NOW- Overcoming hurdles, working as one team across 65 regions.
    25. 25. 2525NORTH CAROLINA
    26. 26. 2626MONTANA
    27. 27. 2727OKLAHOMA
    28. 28. 2828MARYLAND
    29. 29. 2929FLORIDA
    30. 30. 3030MISSISSIPPI
    31. 31. 3131SOUTH CAROLINA
    32. 32. 3232MINNESOTA
    33. 33. 3333FLORIDA
    34. 34. 3434Thank You Teams!
    35. 35. 3535What’s Next?• Note taking or somethingSee you:•Tomorrow (Session 2): Profiles & Dashboards1:00 – 2:30pm EST•Friday (Session 3): Social Media that Works1:00 – 3:30pm EST
    36. 36. 3636SPRAhmad MansurEBE Project Manager
    37. 37. 3737Thank You! (and if questions before tomorrow)Ahmad Mansur(510) 788-2456ahmad_mansur@spra.comKristin Wolff(503)
    38. 38. 3838DOLETA TeamGina WellsMegan LizikJonathan PayneU.S. Department of Labor, ETA