Being Social:New Media & Community Engagement<br />Kristin Wolff, Community Initiatives Team<br />May 12, 2010<br />
hashtag = #besocial2010<br />
Warm-up, <br />Overview &<br />Introductions<br />
Who’s here?(N=32)<br />
 Us<br /><ul><li>5 in 10 = workforce, human service
2 in 10 = government
1 in 10 = education
Economic development, CBO, other</li></li></ul><li> Our Work<br /><ul><li>Majority have formal role in communications (amo...
Significant minority do not, but want to better understand social media ecosystem from strategic perspective
A few engaged in outreach or volunteer management </li></li></ul><li>Social Media (interest)<br />
Social Media (experience)<br />
Goals<br />All over the map<br />
Let’s tag!<br />CoffeePeople<br />REVV Set<br />Tagging<br />
 1. Backstory<br />2. Roadmap<br />3. Group work<br />4. Lessons<br />
Community engagement matters.<br />Photo credit: Flickr friend Ian Sane http://www.flickr.com/photos/31246066@N04/43500338...
Community engagement often looks like this.<br />Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N0...
Formal.<br />Event-based.<br />Organization-centric<br />Photo credit: Flickr friend iscg http://www.flickr.com/photos/881...
The Social Web is changing all that. <br />
UsNow<br />
Sea Change<br />http://www.flickr.com/photos/peterkaminski/325590008/<br />
How Big?<br />
350M<br />=<br />
#2 Search      Engine<br />=<br />
 Gov2.0<br />http://www.flickr.com/photos/31059504@N08/4451303310/in/set-72157623539420827/<br />
<ul><li>Of internet users, whites, blacks and Latinos are equally likely to get government information using digital techn...
Minorities more likely to view government use of social media as “helpful” and “informative.”
1 in 3 adult Internet users uses digital tools other than websites (videos, blogs, twitter, etc.) to get government inform...
A Word About Strategy<br />
 2. Roadmap<br />Listening, Aggregating, Sharing<br />
Listening<br />http://www.flickr.com/photos/bl4d3runr<br />
Questions<br />Who is talking about your issues? About you?<br />What are they saying?<br />Who else is listening?<br />
Tools<br /><ul><li>Google alerts
Google blog search
Twitter
Technorati</li></ul>28<br />
Twitter: It’s what you make it<br /><ul><li>“I don’t get it”
Listen first
Join in, it’s a cocktail party (use good behavior)
PR pros tend to use it badly—don’t be one
Guidance for staff?</li></ul>29<br />
Let’s listen?<br />
Aggregating<br />http://www.flickr.com/photos/abby28xyz/469737055/<br />http://www.flickr.com/photos/bl4d3runr<br />
Tools for aggregating<br /><ul><li>Social bookmarking (delicious, diigo)
Readers (Google Reader, Newsfire)
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Being social corvallis

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Social media and community engagement session for workforce and community development professionals in Corvallis, OR.

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  • If you do not know what this means don’t worry. You will shortly, for those of you want to tweet, please use this hashtag so we can demo it later this afternoon.
  • Half are workforce or human services professionals, split evenly between those who do policy and those who affiliate more with the program side.
  • Majority are sold, but significant minority are curious.For the aspiring Mark Zuckerbergs, I will be counting on you to contribute your lessons, approaches, learnings, etc.
  • Very different levels of experience. This means some of you will undoubtedly be bored – while others might wonder what we are talking about.Let’s be generous with each other and help cross bridges and connect dots where we can? All questions are welcome at any time. Full participation in answering also welcome.
  • “Reduce the cost of getting our message out”“Integrate social media without creating a huge burden for staff”“Concrete tools – how do we use these things?”“We’re doing a bunch, but lack a strategy”“I keep hearing about social media, but I’m not clear what it is or why I should care?”“What are the social rules? How do I behave in the social media universe?”“How do I help my staff?”
  • Use tagging as introductory exercise while explaining what it is.
  • Backstory = important context to get us all on the same page.
  • We don’t do this just because there are sunshine laws, we do it because public policy is about engaging the public in collective intelligence gathering and the creation of solutions in the public interest.
  • Traditional tools:Public meetingsFocus groupsSurveysGroup interviewsExpert interviewsObservationEtc.All still hold….but now there are ways to use social media to:Extend the reach beyond the usual suspectsDevelop “ambient awareness” that helps you notice new trends and opportunitiesSurround yourselves with thought-leadersShape ideas at different points in the processEngage people in owning and directing activities themselves (Obama campaign).
  • How does this sea change impact you, your work, your organizations?What are you now doing differently that you did before?What’s no longer working?What’s working well?Challenges you think new media and accompanying social practices will help address?
  • For those still not convinced…
  • 50% update daily65M access via mobile device
  • 1 in 5 searches today is a social search.20 hours of video uploaded every minute.
  • This slide, for examples, was sourced socially.The tools will change, the point is the ecosystem.
  • 1 in 2 internet users have looked for info about a public policy issue online through their local, state or federal govt sites1 in 2 have looked up what services an agency provides1 in 3 have downloaded govt forms
  • Every time there’s a new wave of tools that radically alter how we see the world, they are first viewed as “toys.”When email was born….
  • Many ways to use it.
  • Tools not mutually exclusive in terms of their purpose…
  • Identify a real life example of a problem someone at the table is trying to address using social mediaBrainstorm approaches (post-it-notes)Identify the preferred option and why you chose it
  • This stuff is new. Expertise is fleeting.
  • This stuff is new. Expertise is fleeting.
  • Qdrum
  • Being social corvallis

    1. 1. Being Social:New Media & Community Engagement<br />Kristin Wolff, Community Initiatives Team<br />May 12, 2010<br />
    2. 2. hashtag = #besocial2010<br />
    3. 3. Warm-up, <br />Overview &<br />Introductions<br />
    4. 4. Who’s here?(N=32)<br />
    5. 5. Us<br /><ul><li>5 in 10 = workforce, human service
    6. 6. 2 in 10 = government
    7. 7. 1 in 10 = education
    8. 8. Economic development, CBO, other</li></li></ul><li> Our Work<br /><ul><li>Majority have formal role in communications (amongst other things)
    9. 9. Significant minority do not, but want to better understand social media ecosystem from strategic perspective
    10. 10. A few engaged in outreach or volunteer management </li></li></ul><li>Social Media (interest)<br />
    11. 11. Social Media (experience)<br />
    12. 12. Goals<br />All over the map<br />
    13. 13. Let’s tag!<br />CoffeePeople<br />REVV Set<br />Tagging<br />
    14. 14. 1. Backstory<br />2. Roadmap<br />3. Group work<br />4. Lessons<br />
    15. 15. Community engagement matters.<br />Photo credit: Flickr friend Ian Sane http://www.flickr.com/photos/31246066@N04/4350033809/<br />
    16. 16. Community engagement often looks like this.<br />Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/<br />
    17. 17. Formal.<br />Event-based.<br />Organization-centric<br />Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/<br />
    18. 18. The Social Web is changing all that. <br />
    19. 19. UsNow<br />
    20. 20. Sea Change<br />http://www.flickr.com/photos/peterkaminski/325590008/<br />
    21. 21. How Big?<br />
    22. 22. 350M<br />=<br />
    23. 23. #2 Search Engine<br />=<br />
    24. 24.
    25. 25. Gov2.0<br />http://www.flickr.com/photos/31059504@N08/4451303310/in/set-72157623539420827/<br />
    26. 26. <ul><li>Of internet users, whites, blacks and Latinos are equally likely to get government information using digital technologies.
    27. 27. Minorities more likely to view government use of social media as “helpful” and “informative.”
    28. 28. 1 in 3 adult Internet users uses digital tools other than websites (videos, blogs, twitter, etc.) to get government information.</li></ul>Pew Internet & American Life Project 2010 <br />
    29. 29. A Word About Strategy<br />
    30. 30. 2. Roadmap<br />Listening, Aggregating, Sharing<br />
    31. 31. Listening<br />http://www.flickr.com/photos/bl4d3runr<br />
    32. 32. Questions<br />Who is talking about your issues? About you?<br />What are they saying?<br />Who else is listening?<br />
    33. 33. Tools<br /><ul><li>Google alerts
    34. 34. Google blog search
    35. 35. Twitter
    36. 36. Technorati</li></ul>28<br />
    37. 37. Twitter: It’s what you make it<br /><ul><li>“I don’t get it”
    38. 38. Listen first
    39. 39. Join in, it’s a cocktail party (use good behavior)
    40. 40. PR pros tend to use it badly—don’t be one
    41. 41. Guidance for staff?</li></ul>29<br />
    42. 42.
    43. 43.
    44. 44.
    45. 45.
    46. 46. Let’s listen?<br />
    47. 47. Aggregating<br />http://www.flickr.com/photos/abby28xyz/469737055/<br />http://www.flickr.com/photos/bl4d3runr<br />
    48. 48. Tools for aggregating<br /><ul><li>Social bookmarking (delicious, diigo)
    49. 49. Readers (Google Reader, Newsfire)
    50. 50. Dashboards (Netvibes, Yahoo!Pipes)</li></ul>36<br />Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org<br />
    51. 51. Sharing & Community Building<br />http://www.flickr.com/photos/gemsling/338385210/sizes/l/<br />http://www.flickr.com/photos/bl4d3runr<br />
    52. 52. Tools for sharing & building community<br /><ul><li>Blogs (workforcedevelopment)
    53. 53. Social bookmarking (diigo)
    54. 54. LinkedIn
    55. 55. Twitter
    56. 56. Media-specific communities(Slideshare, Flickr, Vimeo, YouTube, etc.)
    57. 57. Collaboration platforms (wikis, social networks)
    58. 58. Tags</li></ul>38<br />Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org<br />
    59. 59. Social Networks<br />http://www.flickr.com/photos/btrayner/2673866489/<br />
    60. 60. Social Platforms<br />
    61. 61. Campaigns<br />
    62. 62. 3. Group Work<br />
    63. 63. 4. Lesson, Do-overs<br />
    64. 64. Experts<br />
    65. 65. No need to do everything, be everywhere.<br />
    66. 66. Culture<br />
    67. 67. The tools are important because they change what’s possible… <br />
    68. 68. …but it’s ultimately about getting our work done more effectively,more efficiently, and in ways that are better connected to our communities.<br />
    69. 69. Thanks for taking part!<br />Where to find us:<br />www.skilledwork.org<br />kwolff@skilledwork.org<br />@kristinwolff<br />@skilledwork_org<br />@wetoo<br />734.769.2900 (MI)<br />503.888.1022 (OR)<br />www.startgrowtransform.org<br />http://www.youtube.com/user/Co4SkilledWork<br />
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