Social media  and the  N.C. State Fair
<ul><li>Goals </li></ul><ul><li>Target audiences </li></ul><ul><li>Timeline </li></ul>
<ul><li>2009 Web site </li></ul><ul><li>ncstatefair.org </li></ul><ul><li>Prominently (and organically) displayed social m...
<ul><li>Deep Fried blog </li></ul><ul><li>ncstatefair.org/blog </li></ul><ul><li>73,521 unique visits since June 2008 </li...
<ul><li>Deep Fried blog </li></ul><ul><li>83 posts, 79 comments in Oct. 2009 </li></ul><ul><li>Top content </li></ul><ul><...
<ul><li>Facebook </li></ul><ul><li>facebook.com/ncstatefair </li></ul><ul><li>5,000+ friends </li></ul><ul><li>420 fans </...
<ul><li>Twitter </li></ul><ul><li>twitter.com/ </li></ul><ul><li>ncstatefair </li></ul><ul><li>2,321 followers </li></ul><...
<ul><li>MySpace </li></ul><ul><li>myspace.com/ </li></ul><ul><li>ncstatefair </li></ul><ul><li>928 friends </li></ul><ul><...
<ul><li>Deep Fried Ambassador contest </li></ul><ul><li>Of 10 entries, Suzanne from the Pretty*Swell blog took the title <...
<ul><li>150 attendees </li></ul><ul><li>Most highly-tweeted day of the Fair </li></ul><ul><li>Pictures, video, blog posts,...
<ul><li>Highest blog traffic during the Fair </li></ul><ul><ul><li>2,002 unique visits on Thursday, Oct. 22 </li></ul></ul...
 
<ul><li>Successes </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Customer...
<ul><li>Now what? </li></ul><ul><ul><li>Balance with NCDA&CS social media sites </li></ul></ul><ul><ul><li>Focus on better...
<ul><li>@NCStateFair </li></ul><ul><li>twitter.com/ncstatefair </li></ul><ul><li>ncagr.gov/blog </li></ul><ul><li>ncstatef...
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Deep Fried Mashup: Social Media and the N.C. State Fair

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The results of the 2009 social media campaign by the N.C. State Fair, located in Raleigh, N.C.

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Transcript of "Deep Fried Mashup: Social Media and the N.C. State Fair"

  1. 1. Social media and the N.C. State Fair
  2. 2. <ul><li>Goals </li></ul><ul><li>Target audiences </li></ul><ul><li>Timeline </li></ul>
  3. 3. <ul><li>2009 Web site </li></ul><ul><li>ncstatefair.org </li></ul><ul><li>Prominently (and organically) displayed social media links </li></ul>
  4. 4. <ul><li>Deep Fried blog </li></ul><ul><li>ncstatefair.org/blog </li></ul><ul><li>73,521 unique visits since June 2008 </li></ul><ul><li>26,761 unique visitors in Oct. 2009 </li></ul><ul><li>Focus on original, creative content </li></ul>
  5. 5. <ul><li>Deep Fried blog </li></ul><ul><li>83 posts, 79 comments in Oct. 2009 </li></ul><ul><li>Top content </li></ul><ul><ul><li>Details behind the tweetup: Deep-fried food samples edition </li></ul></ul><ul><ul><li>Deep-fried Ho Hos and chocolate-covered bacon </li></ul></ul><ul><ul><li>And the deep-fried ambassador is… </li></ul></ul><ul><ul><li>LEGO Experience Tour video </li></ul></ul><ul><li>Top referrals </li></ul><ul><ul><li>N.C. State Fair Web site (77 %) </li></ul></ul><ul><ul><li>Twitter (6 %) </li></ul></ul><ul><ul><li>Facebook (3 %) </li></ul></ul>
  6. 6. <ul><li>Facebook </li></ul><ul><li>facebook.com/ncstatefair </li></ul><ul><li>5,000+ friends </li></ul><ul><li>420 fans </li></ul><ul><li>1,412 photos tagged </li></ul>
  7. 7. <ul><li>Twitter </li></ul><ul><li>twitter.com/ </li></ul><ul><li>ncstatefair </li></ul><ul><li>2,321 followers </li></ul><ul><li>1,828 updates </li></ul><ul><li>422 DMs </li></ul>
  8. 8. <ul><li>MySpace </li></ul><ul><li>myspace.com/ </li></ul><ul><li>ncstatefair </li></ul><ul><li>928 friends </li></ul><ul><li>8,443 blog views </li></ul><ul><li>9,998 page views </li></ul><ul><li>YouTube </li></ul><ul><li>youtube.com/ </li></ul><ul><li>2008ncstatefair </li></ul><ul><li>37 videos </li></ul><ul><li>58,214 views </li></ul><ul><li>55 subscribers </li></ul>
  9. 9. <ul><li>Deep Fried Ambassador contest </li></ul><ul><li>Of 10 entries, Suzanne from the Pretty*Swell blog took the title </li></ul><ul><li>Provided increased content creation and variety </li></ul><ul><li>DFA posts drew nearly 1,000 views and was highly tweeted </li></ul>
  10. 10. <ul><li>150 attendees </li></ul><ul><li>Most highly-tweeted day of the Fair </li></ul><ul><li>Pictures, video, blog posts, tweets posted during/after the event </li></ul><ul><li>Worked with Triangle Tweetup group </li></ul><ul><li>Continued “deep-fried” brand </li></ul><ul><li>Live broadcast on “Deep Fried TV” </li></ul>
  11. 11. <ul><li>Highest blog traffic during the Fair </li></ul><ul><ul><li>2,002 unique visits on Thursday, Oct. 22 </li></ul></ul><ul><li>Most highly-tweeted day of the Fair </li></ul><ul><ul><li>More than 60 tweets per hour </li></ul></ul><ul><li>43 unique viewers tuned into live stream </li></ul>
  12. 13. <ul><li>Successes </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Customer service and media relations </li></ul></ul><ul><li>Challenges </li></ul><ul><ul><li>Internal commitment (time, content) </li></ul></ul><ul><ul><li>Governmental responsibilities </li></ul></ul><ul><ul><li>Tone </li></ul></ul><ul><ul><li>Social media policy </li></ul></ul>
  13. 14. <ul><li>Now what? </li></ul><ul><ul><li>Balance with NCDA&CS social media sites </li></ul></ul><ul><ul><li>Focus on better content </li></ul></ul><ul><ul><li>Engage year round </li></ul></ul><ul><ul><li>Improve metrics analysis </li></ul></ul><ul><ul><li>Annual tweetups </li></ul></ul><ul><ul><li>Internally educate </li></ul></ul><ul><ul><li>Develop an internal social media policy </li></ul></ul><ul><ul><ul><li>http:// socialmediagovernance.com/policies.php </li></ul></ul></ul>
  14. 15. <ul><li>@NCStateFair </li></ul><ul><li>twitter.com/ncstatefair </li></ul><ul><li>ncagr.gov/blog </li></ul><ul><li>ncstatefair.org/blog </li></ul><ul><li>facebook.com/ncagriculture </li></ul><ul><li>facebook.com/ncstatefair </li></ul>[email_address] @KarlieJ
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