Deep Fried Mashup: Social Media and the N.C. State Fair
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Deep Fried Mashup: Social Media and the N.C. State Fair

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The results of the 2009 social media campaign by the N.C. State Fair, located in Raleigh, N.C.

The results of the 2009 social media campaign by the N.C. State Fair, located in Raleigh, N.C.

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  • 1. Social media and the N.C. State Fair
  • 2.
    • Goals
    • Target audiences
    • Timeline
  • 3.
    • 2009 Web site
    • ncstatefair.org
    • Prominently (and organically) displayed social media links
  • 4.
    • Deep Fried blog
    • ncstatefair.org/blog
    • 73,521 unique visits since June 2008
    • 26,761 unique visitors in Oct. 2009
    • Focus on original, creative content
  • 5.
    • Deep Fried blog
    • 83 posts, 79 comments in Oct. 2009
    • Top content
      • Details behind the tweetup: Deep-fried food samples edition
      • Deep-fried Ho Hos and chocolate-covered bacon
      • And the deep-fried ambassador is…
      • LEGO Experience Tour video
    • Top referrals
      • N.C. State Fair Web site (77 %)
      • Twitter (6 %)
      • Facebook (3 %)
  • 6.
    • Facebook
    • facebook.com/ncstatefair
    • 5,000+ friends
    • 420 fans
    • 1,412 photos tagged
  • 7.
    • Twitter
    • twitter.com/
    • ncstatefair
    • 2,321 followers
    • 1,828 updates
    • 422 DMs
  • 8.
    • MySpace
    • myspace.com/
    • ncstatefair
    • 928 friends
    • 8,443 blog views
    • 9,998 page views
    • YouTube
    • youtube.com/
    • 2008ncstatefair
    • 37 videos
    • 58,214 views
    • 55 subscribers
  • 9.
    • Deep Fried Ambassador contest
    • Of 10 entries, Suzanne from the Pretty*Swell blog took the title
    • Provided increased content creation and variety
    • DFA posts drew nearly 1,000 views and was highly tweeted
  • 10.
    • 150 attendees
    • Most highly-tweeted day of the Fair
    • Pictures, video, blog posts, tweets posted during/after the event
    • Worked with Triangle Tweetup group
    • Continued “deep-fried” brand
    • Live broadcast on “Deep Fried TV”
  • 11.
    • Highest blog traffic during the Fair
      • 2,002 unique visits on Thursday, Oct. 22
    • Most highly-tweeted day of the Fair
      • More than 60 tweets per hour
    • 43 unique viewers tuned into live stream
  • 12.  
  • 13.
    • Successes
      • Brand
      • Relationships
      • Customer service and media relations
    • Challenges
      • Internal commitment (time, content)
      • Governmental responsibilities
      • Tone
      • Social media policy
  • 14.
    • Now what?
      • Balance with NCDA&CS social media sites
      • Focus on better content
      • Engage year round
      • Improve metrics analysis
      • Annual tweetups
      • Internally educate
      • Develop an internal social media policy
        • http:// socialmediagovernance.com/policies.php
  • 15.
    • @NCStateFair
    • twitter.com/ncstatefair
    • ncagr.gov/blog
    • ncstatefair.org/blog
    • facebook.com/ncagriculture
    • facebook.com/ncstatefair
    [email_address] @KarlieJ