Web Designs That Work For 2012

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Presented in Myrtle Beach, SC for teh SCHI Annual Convention.

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  • Too many unnecessary elements.Lack of whitespace.Clunky copy.Unorganized and inconsistent design.Improper treatment of text.Too many styles, fonts, colors, or other design elements.Lack of focus or purpose.When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several blinking Flash banners, animated .gif files, autoplayed audio and video, and a picture of their dog Fufu because they think little yappy dogs are cute and will help sell widgets.
  • Too many unnecessary elements.Lack of whitespace.Clunky copy.Unorganized and inconsistent design.Improper treatment of text.Too many styles, fonts, colors, or other design elements.Lack of focus or purpose.When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several blinking Flash banners, animated .gif files, autoplayed audio and video, and a picture of their dog Fufu because they think little yappy dogs are cute and will help sell widgets.
  • Too many unnecessary elements.Lack of whitespace.Clunky copy.Unorganized and inconsistent design.Improper treatment of text.Too many styles, fonts, colors, or other design elements.Lack of focus or purpose.When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several blinking Flash banners, animated .gif files, autoplayed audio and video, and a picture of their dog Fufu because they think little yappy dogs are cute and will help sell widgets.
  • Web Designs That Work For 2012

    1. 1. Web Designs that Work for You! Part of the BĒM Education Center Digital Marketing Series Presented by Kim E. Williams @WilliamsKim
    2. 2. Web Designs that Work Agenda 1. Overview of Digital Marketing Landscape 2. Role of Great Website 3. Trends and Tips for 2012 4. Mobile Matters 5. Questions?
    3. 3. Search Optimization Paid Advertising Email CampaignsSolid Hosting Google Analytics Mobile Strategy Great Website Social Marketing Overview
    4. 4. Overview Digital gains larger portion of marketing budgetTraditionalbudgets shrink
    5. 5. What Makes It Great?Is this a great website?
    6. 6. Know the WhoA great website begins by knowingthe Who… Who are you as a company? Who are you targeting? Who is my website?
    7. 7. Know the WhoDecide on how your website needsto look, feel, taste and smell. Bold or Methodical? Entertaining or Informative? Fruit or Meat? Colors? Emotions? What do I want the visitor to feel or not feel? What do I want the visitor to do?
    8. 8. Know the HowOnce I know the who, I can decideon How… Trends in 2012-2013 A Need for Speed! Click to WOW in 4 seconds…
    9. 9. Know the HowTrends in 2012-2013 Simplify the move toward less
    10. 10. Know the HowTrends in 2012-2013CONTENT! Organized and simplifiedcontent… DO NOT say it all on the home page!Decide on the #1 message and say it first The deeper into the website, the more you can communicate…
    11. 11. Know the HowTrends in 2012-2013get more Social icons/badges widgets sharing options Google+ everywhere!
    12. 12. Know the HowTrends in 2012-2013Flash is dead: HTML5, jQuery, etc
    13. 13. Know the How Trends in 2012-2013 Mobile Matters -http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
    14. 14. A few Words About Mobile• Mobile Marketing is Coming - FAST Smart phones users are growing and mobile web access is climbing Mobile site traffic and sales rose during the 2011 holiday season, Coremetrics Benchmark data shows from 9% to 13% of traffic
    15. 15. A few Words About Mobile2011 was the year Marketers experimented with Mobile
    16. 16. A few Words About Mobile2011 Things Need to Get Organized
    17. 17. Web Goes Mobile
    18. 18. Web Goes Mobile
    19. 19. Detect Mobile Users• Automatic detection: – Add a ―browser sniffer‖ to your web site – If user is NOT mobile, deliver regular content – If detect user is Mobile, deliver mobile content – Expect about 85% accuracy in detection – What exactly is considered ―mobile‖ (Beware the iPad!)• Manual delivery: – Add navigation (top left) to allow user to go to mobile version of your site or ―view full site.‖ – Good ―fail proof‖ option
    20. 20. A few Words About Mobile2012 Things Need to Get Organized• This means Strategy must precede technology• Don’t be a new, shiny technology in search of a reason to live!So…• If 2011 was the year marketers tested mobile, 2012 will be the year businesses take a serious look at what they — and their competitors — have learned and make steps toward creating cohesive mobile strategies.
    21. 21. Know the HowTrends in 2012-2013SEO in web design is as important as ever
    22. 22. Know the HowSearch Engine Optimization “SEO” 101
    23. 23. Google SEO Regional ExampleSearch Marketing – “HVAC Winston Salem” PPC SEO
    24. 24. Know the How On Page Factors Off Page FactorsTag structure Back links Headings Page Names Popularity Page Titles $$$$$Fresh Content Domain Name Social Marketing Strategic Placement of Footprint Key Phrases
    25. 25. Know the How Domain name Page namePage Title Example: www.shorescleaners.com/bridal-gowns.html HeaderOverallContent
    26. 26. What To ExpectYou won’t obtain top position on all your target keyphrases across all the engines.* *If you do, visit www.BEMinteractive.com and select the employment link or CALL ME personally. You will see gradual increase in ranking acrossseveral of your keywords and several of theengines.
    27. 27. ConclusionWeb Designs that Work for You! Conclusions 1. Web design is most importantly about knowing who you are and who you are trying to reach 2. Web design for 2012 is about speed, simplicity and mobility 3. Web design is always about SEO
    28. 28. The End
    29. 29. Stay Connected Blog BEMinteractive.com @WilliamsKimFacebook Kim.Williams@BEMgroupinc.com

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